Find Comscore at the ThinkLA event next week called ‘Impact and Vision: Mastering Fragmentation, Creative Delivery and Measurement’. Comscore’s Renee Nelson, will be joining the discussion at the Skirball Cultural Center on September 5. For more details or to register visit: https://lnkd.in/gdAJW9HP
About us
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- Website
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https://www.comscore.com
External link for Comscore, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Reston, VA
- Type
- Public Company
- Founded
- 1999
- Specialties
- digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics
Products
Comscore Digital
Product Analytics Software
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
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Updates
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Find Comscore next week at the ThinkLA brunch focused on ‘Impact and Vision: Mastering Fragmentation, Creative Delivery and Measurement’. Comscore’s Senior Vice President, General Manager of our Television & Cross Platform Products, Renee Nelson, will be joining the discussion at the Skirball Cultural Center on September 5. For more details or to register visit https://lnkd.in/gdAJW9HP #comscore #thinkla #analytics #crossplatorm #advertising
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As we enter the next stage of the 2024 election cycle, political advertising spend is accelerating and Comscore’s integration with The Trade Desk is proving a valuable solution for identifying cross-media campaign optimization opportunities. The efficiency and precision of Comscore Campaign Ratings measurement helps advertisers reach the right voters, at the right time, and across the right platforms, for maximum efficiency. Read the recent article in Digiday surfacing the benefits for advertisers of The Trade Desk’s partnership with Comscore here: https://lnkd.in/dXJ5kXsn
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Comscore TV with Pulse unlocks strategic viewing intelligence in 48 hours, with granular reporting on programming in-flight. Comscore enables you to maximize revenue based on performance for National and across all 210 markets. Take a closer look at prime audience reporting for the Paris Games and to learn how to optimize your cross-media campaign with Comscore TV, get in touch with our team via this link 👉 https://lnkd.in/gMHSiTd7
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Comscore empowers advertisers to optimize their digital campaigns across desktop and mobile. Audio suppliers like Consumable are leveraging Comscore to showcase their incremental reach so that media buyers can achieve the strongest performance across their cross-media campaigns. Read more at this link https://lnkd.in/eJHcCzHY
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📣 Big news out of Proximic by Comscore this morning! Don't miss how Proximic and FreeWheel are changing the game for publishers and media buyers when it comes to privacy-centric CTV advertising ⬇
🚀 Game Changing News in AdTech! Proximic by Comscore 🤝 FreeWheel As the CTV advertising landscape continues to evolve, innovation is crucial for providing publishers and media buyers the tools they need to win. Our next-gen partnership with Comcast's FreeWheel is delivering exactly that. Together, we're setting a new standard by enhancing privacy-resilient CTV monetization and media buying. With our powerful, content-level contextual audiences now available across premium video inventory, publishers and media buyers have the cutting-edge tools they need to lead and succeed. Read the full story to learn how Paramount is already taking advantage of these new capabilities ⤵ https://lnkd.in/ecGfmEsh #AdTech #CTV #ContextualAdvertising #ProximicByComscore #Innovation #PrivacyFirst #DigitalAdvertising
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Social continues to grow as a key platform to reach audiences within the modern cross-media landscape. Comscore partnered with Ranker to showcase the strength of its deduplicated audience across total digital, including desktop, mobile, and social leveraging our flagship Media Metrix Multi-Platform solution, now enhanced with Social Incremental reporting. See the details at this link https://lnkd.in/g4EHjEtn
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LAST CHANCE TO REGISTER! ⏱ You still have the opportunity to sign up to our exclusive webinar "The Power of Cross-Platform Measurement" TODAY at 2:30pm IST via this link 👉https://lnkd.in/dKwTGZ2W Comscore’s Atul Nandoskar and Vivek Jaiswal will analyse the ever-evolving digital audience landscape in India and provide powerful cross-platform insights to help you succeed in your marketing strategies, with a special focus on #SocialMedia and #CTV platforms. See you later! #digitalanalytics #crossplatform #comscorewebinar #Comscore
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🔊 NEWS FROM COMSCORE 🔊 Comscore Campaign Ratings market-level reporting is now available in the Basis Technologies automation platform! Measure person-level unique audience reach and incrementality across CTV down to a market level and optimize your campaign’s impact against traditional digital and Linear TV. Unlock reporting that allows you to pinpoint 🎯 how to reach fresh eyes without overlap, justify a boost in CTV or digital ad spend, and handle everything from setup to reporting in one streamlined platform. Learn more here ➡ https://lnkd.in/eUhe7USP
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LAST CHANCE TO REGISTER! ⏱ Comscore's Chief Research Officer Michael Vinson will join the IAB’s State of the Data webinar on August 22, 2024 about collaborative efforts to shape cross-media measurement standards. Join the session at 1pm ET including the IAB’s Angelina Eng and Pam Zucker via this link ➡ https://lnkd.in/eztGCMYZ
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