📣 Big news out of Proximic by Comscore this morning! Don't miss how Proximic and FreeWheel are changing the game for publishers and media buyers when it comes to privacy-centric CTV advertising ⬇
🚀 Game Changing News in AdTech! Proximic by Comscore 🤝 FreeWheel As the CTV advertising landscape continues to evolve, innovation is crucial for providing publishers and media buyers the tools they need to win. Our next-gen partnership with Comcast's FreeWheel is delivering exactly that. Together, we're setting a new standard by enhancing privacy-resilient CTV monetization and media buying. With our powerful, content-level contextual audiences now available across premium video inventory, publishers and media buyers have the cutting-edge tools they need to lead and succeed. Read the full story to learn how Paramount is already taking advantage of these new capabilities ⤵ https://lnkd.in/ecGfmEsh #AdTech #CTV #ContextualAdvertising #ProximicByComscore #Innovation #PrivacyFirst #DigitalAdvertising