Conifer Research

What journey do you want to take your customers on? Read our 5E Framework guide to take your user experience to the next level. Learn more: https://hubs.ly/Q02jcJl90 #conifer #marketresearch #mrx #newmr #humancentered

What do IKEA instructions and Grandma’s favorite muffin recipe have to do with design research? Well, a lot! Design research is best implemented following a set of guidelines and rules. Now, this is where Grandma’s muffins and IKEA instructions differ from design research. It doesn’t have to be prescriptive! It can and should be altered to fit your business. But please, don’t mess with the IKEA instructions. Those are to be followed. See how the 5E Framework can help your business. https://hubs.ly/Q02jH1Zg0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago

Anyone who is seriously interested in innovation and change knows that ignoring complexity is the fastest route to failure. We’ve spent over 20 years pioneering new ways to generate long-term value from ethnographic research, and in that time, we’ve become very close with complexity. In fact, we’re having complexity over for coffee later today! Learn more about what we do: https://hubs.ly/Q01Q5W3V0 #conifer #successdriven #innovation #qualitativeresearch

Not all who wander are lost, but as researchers, if we don’t understand what all the wandering is about, it’s tough to build a strategy around it. Getting to the heart of the consumer experience is key to moving a brand forward. Understand your customer’s wandering by breaking down the entire user experience: https://hubs.ly/Q02nBJtm0 #conifer #mrx #innovation #userexperience #collaboration

There was once a time when Chicago was the fastest-growing city in the world. …But with more people comes more 💩 The solution for this stinky situation? Turn the river right around. That’s right! The Chicago River originally flowed into Lake Michigan, taking the city’s waste with it and causing quite a smelly pileup. To save the city and get the waste flowing out of town, the river’s flow was corrected to flow toward the Mississippi River, where it still flows today. How stinkin’ cool! #coniferresearch #conifer #chicago #illinois #windycity

Ever try assembling IKEA furniture without following the instructions? Chaos, right? Business, like furniture, demands strategy. But when it comes to research methods, there’s no set book of instructions or prescriptive list of tools. Find out how blending qualitative and quantitative methods might just be the best instruction manual for you. No Allen wrench required. https://hubs.ly/Q02dfWWw0 #conifer #designresearch #qualitative #quantitative #successdriven #chicago

Has your project gone off the rails? You need defined roles and responsibilities. It’s almost like there’s a framework for that. 🤔 See how the RACI framework will get your project back on track by clearly outlining stakeholder roles and responsibilities and keeping the right team members in the know. https://hubs.ly/Q02dQF880 #coniferresearch #success #collaboration #management #chicago #illinois

Customers desire a unique experience that engages and transforms them. If your customers aren’t engaging with your brand at the level they should be, there might be gaps in your user experience. Find the missing pieces in your user experience map: https://hubs.ly/Q02jd0910 #conifer #marketresearch #mrx #newmr #humancentered

Our custom research programs gather hard-to-get data and answer complex business problems. From there, we help businesses understand their audiences, improve user experiences, navigate growth, and drive innovation. Fundamental change is the name of our game. See how our research can revolutionize your business. Contact us today to learn more and experience the power of transformative insights firsthand: https://hubs.ly/Q01Q5Gq40 #conifer #qualitativeresearch #consumerbehavior #innovation

Moving through the modern-day business world demands a certain strategic choreography–a standard that lays out the steps so we don’t worry whether we’ve got two left feet. A framework is a lot like a choreography. It can help you better understand your customers and facilitate a routine to help you meet them where they are. https://hubs.ly/Q02jH0j_0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago