We recently announced our Total Cover Cream Foundation is now clinically proven sweat-proof with Ms. Irrelevant, an innovative brand campaign that champions often-overlooked athletes. We conducted a third-party lab-controlled sweat test where 15 minutes after the foundation was applied, a dermatologist evaluated that none of the 55 panelists, varying from different ages and genders, presented any skin alteration related to the appearance of the foundation. The cheekily-named brand campaign, inspired by "Mr. Irrelevant" the last pick of the NFL draft, spotlights a diverse group of professional athletes, including NWSL's Talia Gabarra (14th pick in the 4th round, last pick of the draft), WTA's Solymar Colling (WTA Ranking: 1,310), and WNBA's Angel Jackson (36th pick in the 3rd round, last pick of the draft). While most brands focus solely on number one draft picks, Hall of Famers, and MVPs as ambassadors, we here at Cover FX celebrate the 'underdog' because you're just as relevant, even if you're 'Ms. Irrelevant'. These athletes exemplify that you sweat just as much, regardless of rank or league status. Watch the campaign video here: https://lnkd.in/eyWAGdeT Learn more: https://lnkd.in/e_Z8MuJD
About us
- Website
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https://www.coverfx.com/
External link for Cover FX
- Industry
- Retail Health and Personal Care Products
- Company size
- 51-200 employees
- Type
- Privately Held
Updates
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Cover FX reposted this
At the 2024 Grammys, Paris Jackson appeared on the red carpet with a brand-new look. The model, actress, and singer used Cover FX makeup to transform over 80 tattoos into a blank canvas with the help of our high-performance, clean, and cruelty-free beauty brand for the music industry’s biggest night. To achieve this no-tattoo look, Paris worked with celebrity makeup artists Tyson Fountaine (Body) and Paul Blanch (Face) to achieve a new, clean look for the night with Cover FX products. Get Ready for the Grammys with Paris: https://lnkd.in/e4BYM3vK Read more: https://lnkd.in/etTAiRNf
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