Creativity Squared

What does it mean to Midwest Prompt? Listen to Creativity Squared Episode 54 with Cathy McPhillips to find out! Cathy is the Chief Growth Officer at the Marketing AI Institute where she leads efforts to make artificial intelligence accessible to businesses of all sizes. I’m a big fan of the Marketing AI Institute and its robust educational content and events, including its signature MAICON conference, which will take place this September 10-12 in Cleveland, Ohio. I’m honored to speak on stage there alongside other A.I. marketing experts like Cathy, Sandy Carter, and Wil Reynolds. Today, you’ll hear how A.I. is changing the trajectory of the marketing industry and how the Marketing AI Institute helps marketers understand, pilot, and scale artificial intelligence. The conversation includes A.I.’s role in content creation and the ethical and legal considerations surrounding A.I.-generated content. A.I. isn’t going anywhere and Cathy encourages marketers to embrace it, stressing the continued importance of human expertise alongside A.I. tools. We also discuss the delicate balance between A.I. efficiency and human creativity in marketing and reflect on how creativity is evolving in the age of A.I. Get ready for a conversation that demystifies A.I. in marketing and provides practical insights for marketers at all levels, especially when we geek out about A.I. tools and prompts with tips you can use today. Check out our full conversation: https://lnkd.in/griQtFuc #CreativitySquared Paul Roetzer Tracy Lewis Mike Kaput Noah Sharp #MAICON #MAICON24 #GenAI #Marketing #contentmarketing #AIMarketing #GenerativeAI #ArtificialIntelligenceTechnology #DigitalMarketing #DigitalCreativity #PromptTips #ChatGPT #LLMs #ResponsibleAI

Iliana Oris Valiente CPA,CA, Episode 53’s guest, is not your average executive. She's a blockchain pioneer, an A.I. advocate, and a passionate voice for human potential. She’s also the youngest-ever managing director in the history of Accenture Canada. Additionally, she has a digital twin named Laila and is part of the pioneering clone club. In this episode’s conversation, Iliana speaks about A.I. and its transformative impact on the future of work, creativity, and societal trends. She shares her vision of a human-centered future where A.I. augments rather than replaces human creativity, and how the democratization of powerful A.I. tools will raise the bar for innovation. Iliana discusses the concept of digital humans and the emergence of a multi-agent workforce, in which A.I. assistants like her own digital twin will interact and collaborate with their human counterparts, including as chiefs of staff. She highlights the shift towards generalist knowledge workers and the amplified role of creative directors in an A.I.-powered world. Iliana also emphasizes the importance of responsible A.I. and the principles guiding its development at Accenture. Check out today’s episode: https://lnkd.in/gBhe7vD4 Creativity Squared #CreativitySquared #AI #AInews #syntheticmedia #avatars #clone #cloning #digitaltwin #digitaltwins #responsibleai #ethicalai #genai #generativeai #generativeartificialintelligence #virtualhumaneconomy #digitallikeness #customavatars #hyperrealisticavatars

Can we code machines to be as creative as humans? Listen to Episode 52 to hear Lori Mazor’s answer! Lori is a visionary leader at the intersection of artificial intelligence and creativity. She joins us for a thought-provoking conversation about her new book, Temperature, and the themes it explores on creativity in the age of A.I. As the CEO and Founder of SYNTHETIVITY, Lori teaches executive leaders about the transformative power of genAI. With her unique background in architecture and a passion for pushing the boundaries of technology, Lori has already educated over 3,000 leaders in just six months. Lori and I were both at the MIT A.I. Summit, where a mutual colleague connected us. I’m so glad he did, as I’ve enjoyed every conversation with Lori since we met. In today’s episode, you'll hear Lori's thought-provoking perspectives on A.I. and creativity where she challenges traditional notions of what it means to be creative and her belief that A.I. will make us more creative. We also discuss her book, how she uses A.I. in her creative process, and the importance of embracing A.I. responsibly through her manifesto. Discover how writing rules is not only a creative act but important in making space for the magic of creativity to take place on the spectrum between control and chaos! Check out the full conversation today: https://lnkd.in/g7xAg8_v Creativity Squared #CreativitySquared Massachusetts Institute of Technology #ImaginationinAction #MITforge2024 #MIT #AI #AInews MIT Media Lab #CreativeAI #DigitalCreativity #ArtificalIntelligence #FutureTechnology #GenAI #ArtificialIntelligenceTechnology

🌊 What's the Next Wave of A.I. Coming? 🌊 From building billion-dollar brands to pioneering the world of A.I. agents, meet Maddie Bell ⚡️💬🗓️.   Headquartered in Cincinnati, Ohio, Maddie is the CEO and Founder of Scheduler AI, a patented, fully autonomous A.I. agent that instantly connects businesses with their best prospects and customers. Maddie's many accomplishments include earning Procter & Gamble's “Lifetime Achievement Award” in digital innovation.   In today's episode, you'll hear how Maddie thinks about the different waves of A.I. we're experiencing, from the initial ChatGPT moment to the current phase of A.I. integration into existing software and the upcoming rise of A.I. agents. We also discuss the implications and opportunities of this technology, how to evaluate A.I. tools, how to automate processes and grow businesses, and the importance of responsible A.I. development. Why will buying technology tools feel a lot more like hiring people in the future? Listen in to find out: https://lnkd.in/gFbyY3xG Creativity Squared #CreativitySquared #CincyAI #CincyAIWeek Cincy AI Week #BusinessAutomation #DigitalCreativity #ArtificialIntelligence #FutureOfWork #ArtificialIntelligenceTechnology #AIAgents #AI #AInews #Workflows

How do you keep your agency in the age of A.I.? We’re back with a new episode for Creativity Squared — our 50th one! 🥳 This week we’re diving into resilience and agency in the age of A.I. with our guest Sam Jordan, a futurist on a mission to spread “plausible optimism.” As a Manager at Future Today Institute, she helps clients navigate and plan for unpredictable futures with certainty. Sam also wrote on computing, the metaverse, space, and A.I. in the 2024 Emerging Tech Trends Report, which is released annually by the company’s renowned founder and CEO, Amy Webb, at her equally famous SXSW keynote. With a background in economics and data science and a passion for sci-fi, Sam found her dream job in strategic foresight, writing evidence-based sci-fi to inform real-world strategies. In this episode, you'll hear Sam's insights on the convergence of A.I., biotech, and connected ecosystems, creating a "supercycle" unlike any general-purpose technology that we’ve seen before. We discuss the consolidation of power in tech, the importance of resilience, and the need for experimentation during this transitionary period. We also dive into fascinating trends like using human brain cells to power chips, universal basic income to address the social safety net, and the importance of human purpose and meaning during this seismic change. Sam also shares her favorite sci-fi influences and emphasizes the power of storytelling and scenario planning to shape the future. Check out Episode 50 today: https://lnkd.in/gHm6jDkr #CreativitySquared #SXSW #SXSW2024 #sxswinteractive #AI #AInews #TechTrends #AI #Biotech #Space #SciFi #TechnologySupercycle #strategicforesight #GenAI #Foresight #FutureTech

Yemi A.D. is an artist who’s going to the Moon! 🚀 I first met Yemi at the Austrian Federal Economic Chamber's BOLD Community networking event at SXSW, but it wasn’t until he was on stage with Jeffrey Cardenas revealing Apptronik's humanoid robot Apollo — which was trained on his dance moves! — that I learned he was selected to be on the dearmoon mission! Yemi, a multidisciplinary creative force and Czech-Nigerian choreographer, was chosen from among 1 million candidates to be a crew member of dearMoon, marking the first all-civilian space trip around the Moon. He’s one of the eight artists chosen to join Japanese entrepreneur and art collector Yusaku Maezawa, who believes art has the power to promote world peace.      Yemi’s love of movement and finding freedom in movement are intertwined into all aspects of his life, which you’ll hear in the conversation. In this episode, listen to Yemi's incredible journey from growing up as the only Black child where he was raised in Czechoslovakia to his rise as a creative powerhouse working with Kanye West to founding Moonshot Platform to traveling into space. We also dive into how Yemi's studies of indigenous cultures worldwide gave him insight into the intelligence of movement. He also shares the importance of representation in the tech industry to ensure a more inclusive and human-centered approach to A.I. and robotics — he’s a futurist and proud that the word “robot” was created by the Czech writer Karel Čapek. Yemi believes that the best way to predict the future is to create it, and he's doing just that. Tune in to discover his vision for the future he’s working to create. Check out Episode 49 today: https://lnkd.in/gyrwkTz7 #CreativitySquared Creativity Squared #SXSW SpaceX #SpaceX #dearMoon #DreamsIntoReality #FutureInnovators #AIForGood #RobotApollo #BOLDminds #FutureofCreativity #Robotics #MoonShotPlatform

With the golden ticket to test out OpenAI's Sora, Nik Kleverov joins Creativity Squared to discuss his experience with the text-to-video model and the childlike creativity it unleashed in him. Not only is Nik an OpenAI Collaborator, but he’s also the Co-founder and Chief Creative Officer of Native Foreign, a hybrid creative agency-production company based in LA. It’s been almost exactly one year since my interview with Chad Nelson, who collaborated with Nik on “Critterz,” the groundbreaking first-ever animated short film that was 100% designed using A.I. visuals produced by DALL·E. Today, you’ll hear Nik’s experience working with Sora in addition to other text-to-video tools. Nik’s perspective is informed by working with clients on commercials, as a filmmaker, and on a team creating original IP. Nik also shares an agency owner’s perspective, discussing why Native Foreign is going all-in as next gen creatives and establishing an A.I. labs division within the agency. I loved hearing about one of his creative projects, which he got out of his vault to bring to life and that will evolve alongside GenAI video capabilities. In our conversation, Nik dives into the creative process, the ever-changing A.I. landscape, and the paradigm shift underway in the advertising industry. Artists need to be part of the development of A.I. tools and this is your chance to hear what Nik is sharing with OpenAI related to Sora and how you can stay ahead of the curve with A.I. and storytelling — enjoy! Check out Episode 48 today: https://lnkd.in/g22au5zV #CreativitySquared SORA AI #OpenAI #Sora #TextToVideo #Advertising #CreativeAgency #AI #AIvideo #filmmaking #aiart #brandstorytelling #animation #Dalle

Today, we’re celebrating the 1-year anniversary of Creativity Squared! 🥳 It’s wild to me that a year has passed in the blink of an eye, and we’re already in Season 2, Episode 47, and celebrating our first anniversary of the show. From the bottom of my heart: Thank you! It means the world to me that you’re along for the journey exploring the intersection of A.I. and creativity in this new Imagination Age we’re entering together. Also, a massive thank you to the 60 guests who’ve been interviewed over the 47 episodes of the show (not including the re-imagined A.I.-created Salvador Dalí!), to the Creativity Squared team, and to PLAY Audio Agency who makes this show possible. We at Creativity Squared don’t want anyone to have their head in the sand and then feel like they’ve been hit by a Mack truck with A.I. and all that’s coming. That’s why this platform is dedicated to empowering creators, artists, and curious minds to unlock exponential creativity and confidently navigate A.I. in the new Imagination Age. I’m committed to being a proactive voice for a human-centered future where A.I. amplifies the best of human potential, not replace us, and to envision a world where artists not only co-exist with A.I., but thrive. Episode 47 is another time capsule episode, capturing this moment in time of where we’ve been, where we’re at, and where we’re going at Creativity Squared and at the intersection of A.I. and creativity. I hope you enjoy it and all that’s to come! Check out Episode 47 today: https://lnkd.in/gDhbK3ub #CreativitySquared #DigitalCreativity #AITechnology #AIPodcast #FutureTechnology #TechPodcast #AI #AInews #CincyAI #AIforHumans

What is A.I.'s impact on the future of gaming? In today’s episode, you’ll meet Rudi Bonaparte who’s driving innovation at Riot Games, the gaming studio that created the iconic League of Legends, which is the most-played PC game in the world. Charged with a new task in his role, Rudi ensures that Riot Games not only designs the most player-focused gaming experiences in the world, but is also the best and most creative place to develop these games. A.I. has many implications for gaming which sits at the intersection of technology, art, and entertainment. In our conversation, Rudi discusses the state of the gaming industry, from the economic realities to the exciting possibilities of innovation emerging from recent disruption. Rudi shares his perspective on A.I, gaming, and IP along with how Hollywood and gaming are converging. We also explore gaming as a testbed for ideas that could shape society, what Rudi would build into a virtual environment to nurture the best of humanity, and the lessons that in-game currency and incentive structures hold for the real world. We also touch on some of Rudi's favorite works of speculative fiction and why he believes the future will be brighter than many imagine. Are we in a gaming simulation and don’t know it? Listen in to find out: https://lnkd.in/gFrjjKid #GameInnovation #FutureofGaming #AITechnology #FutureTechnology #AI #AInews #RiotGames #LeagueofLegends #Gaming #GDC2024 #GamingIndustry