Evaluating marketing analytics partners for your #pharma brand? The right one can deliver sustainable measurement and unlock millions of dollars in media value. Here are 5 things to look for: https://lnkd.in/gzyKepKx #pharmamarketing #digitalmarketing #pharmaceuticals
About us
Veeva Crossix partners with top health brands to maximize media and marketing effectiveness through robust data analytics. Fueled by our privacy-by-design, patented SafeMine technology, Crossix connects the industry’s most comprehensive set of health and non-health data, covering more than 330 million lives in the United States. The Crossix Measurement Suite, our best-in-class, cloud-based platform, allows real-time measurement and optimization of complex, cross-channel media campaigns aimed at patients and healthcare professionals. Veeva Systems is based in Pleasanton, CA.
- Website
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http://www.veeva.com/crossix
External link for Veeva Crossix
- Industry
- Information Technology & Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Pleasanton, CA
- Type
- Public Company
- Specialties
- Healthcare Analytics Partner and Health & Non-Health Data-Based Analytics
Products
Crossix DIFA
E-Prescribing Software
Measure and optimize digital DTC pharmaceutical advertising, based on health data.
Locations
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Primary
4280 Hacienda Dr
Pleasanton, CA 94588, US
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1375 Broadway, 3rd Floor
New York, NY 10018, US
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68 Levi Eshkol St.
Tower B, 2nd floor
Kiryat Ono, Israel 55400, IL
Employees at Veeva Crossix
Updates
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🛫 Going to Digital Pharma East? Meet our team to learn about Veeva Compass's suite of modern patient, prescriber, and national data products. Find out what's new with Veeva Crossix measurement and audience targeting solutions. To find us at #DPEast, visit: https://lnkd.in/gAyAdt8Y #pharmamarketing #pharma Digital Pharma Series
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Healthcare advertisers need a sustainable approach to targeting and measurement. Learn how having a futureproof data foundation in place can help: https://lnkd.in/gFfEqFnm #pharmaceutical #pharmamarketing #digitalmarketing
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Congratulations to the Genentech team on their recognition as a finalist in the PM360 Magazine Trailblazer awards. Through our collaboration in health audience targeting, Genentech is driving impact and increasing efficiency across the portfolio. Read more here: https://lnkd.in/ePjhAirj
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Get insights for elevating your omnichannel strategy. Join Sarah Caldwell on Wednesday, September 11 at 4:15 p.m. at Digital Pharma East. Add the session to your agenda: https://sched.co/1eeH3 #DPEast #pharmamarketing #pharma
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Crossix Audience Day is coming up on 9/24 in NYC. We’ll be covering the most critical topics of the day including: - Pharma marketing trends and the implications on health audience targeting - The changing privacy landscape and predictions for the future - Best practices to improve your campaign performance View the full agenda and register here: bit.ly/4d4tlTj
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🚀 Preparing for a new brand launch? Grace Rodriguez, UCB, explains the role of marketing analytics for launch success. #pharma #pharmamarketing #pharmaceuticals
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Andres Diaz and Sarah Caldwell discussed how Genentech uses data to optimize campaigns better, improve audience quality, and connect sales and marketing to deliver impactful messaging to the right HCPs and patients: https://lnkd.in/guXMPyCV #pharmamarketing #digitalmarketing #pharmaceutical
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Learn how Glenniss Richards, MBA's team at Bayer uses Veeva Crossix Audience Segments to ensure that creative resonates, and campaigns meet core brand objectives. https://bit.ly/4cqsivD
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Learn how a large biopharma is educating and preparing doctors and patients for exam room conversations. Partnering with Veeva provides a unique opportunity to coordinate these efforts. Find out how: https://lnkd.in/gaqRdVfG #HCPengagement #omnichannel #pharmaceuticals