Speak up or stay silent? Brian Heffron, SVP of PR, explores the critical questions every organization must ask before diving into hot-button issues. From understanding your brand's identity to assessing the potential backlash, learn more about navigating today's complex landscape with integrity.
CTP
Marketing Services
Boston, MA 8,359 followers
A collaborative force built to solve clients’ most challenging business problems.
About us
CTP is a Creative Communications agency. We are a trusted and sought after partner for brands seeking to drive business results by telling their stories in unimaginable ways.
- Website
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https://www.ctpboston.com
External link for CTP
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Boston, MA
- Type
- Privately Held
- Specialties
- Advertising, Public Relations, Interactive design and programming, Media Planning & Buying, Brand Design, Social Media, Event Marketing & Promotions, Sports Marketing, Crisis Management, Influencer Relations, and Content Marketing
Locations
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Primary
77 North Washington Street
6th floor
Boston, MA 02114, US
Employees at CTP
Updates
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Thinking about a brand refresh? In her latest article for MediaPost, PR Account Manager Brynn Sandy shares five key reasons why a rebrand might be the right move—and how to approach it effectively.
When Does Your Brand Need A Refresh? How To Do It Right
mediapost.com
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CTP is Hiring! We're looking for a rockstar Management Supervisor to join our Account Services team. Interested or know someone who may be? Learn more: https://lnkd.in/e3Epwcbx
Management Supervisor, Account Service | CTP Careers
ctpboston.com
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Bruh, have you met Alexis DeVilling? Volume up to learn more about our Sr. Director of Digital as she gets comfortable in The Hot Seat 🔥
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While our eyes were glued to the Paris Olympics, our minds were on marketing. See what happened this month in our August #MarketingMinute: 🏅 Personality Wins the Gold: How new voices like Snoop & Martha extended viewership of the Olympics 🤖 AI Under Fire: Generative AI is causing a stir with fake images and content 🤸 Athletes Turned Creators: Olympians are some of social media's hottest influencers 📱 Increased Utility of Social Media: Amber alerts are the latest addition to TikTok 🏝️ The Best Love Island Relationship: Kordell Beckham scores dream deal with Cheez-It
Marketing Minute — August 2024 | CTP
ctpboston.com
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Is your brand in need of a refresh? From leadership changes to market disruptions, discover five key moments when a brand refresh might be just what you need. Check out our byline that originally ran in MediaPost.
When Does Your Brand Need a Refresh? (And How to do it Right) | CTP
ctpboston.com
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We are excited to share our recent work with Cambridge Office for Tourism. “There’s a lot to Unpack” unveils the hidden gems nestled around Cambridge, reminding us of the city's history and charm. https://lnkd.in/ezptJVmj
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As we move from the Olympics to the election, brands face fresh advertising challenges—like inventory, cost, and competition. Join us as we explore these challenges and share tips for navigating them.
How to Survive In Advertising During an Election Year | CTP
ctpboston.com