Curious Jane

How can you use first-party data and technology in marketing? Legally collecting this valuable data through customer interactions with your brand can help you shape future perks and marketing strategies. Learn more in our new blog: https://hubs.li/Q02NbX890

Differentiation in franchise marketing can help your location stand out from the pack in your community while still promoting the products and services customers love about your brand. Learn more in our new blog: https://hubs.li/Q02NbXZz0

Between now and Nov. 5, political advertising will take center stage on traditional and digital platforms. Learn how to manage your ad spend and successfully navigate this election season in our new blog: https://hubs.li/Q02Nbv0V0

A smart franchise owned media strategy ensures that your most valuable content is stored on platforms that you and you alone control. Learn more in our new blog: https://hubs.li/Q02McFxK0

When people ask us how Curious Jane has achieved such success, we tell them it’s all about our niche. Learn more about our journey to the Inc. 5000 in our new blog: https://hubs.li/Q02L50-q0

Curious Jane is ranked No. 1,085 on the Inc. 5000, which was released today. The prestigious list recognizes the nation’s fastest-growing privately held companies. Read our full news release below. #Inc5000 #franchising

Develop a compelling persona to help you precisely target the ideal customer for your franchise’s new product or service. Learn how in our new blog: https://hubs.li/Q02HG8nX0

The use of PR as a comprehensive communications tool can help your franchise development and consumer engagement. Find out more in our new blog: https://hubs.li/Q02GNLPR0

Curious About … Owned Media? Owned media refers to content that you place on platforms over which you have complete control, such as your blog or website. It’s different from earned media, which is content by or about you that media outlets publish. Sandy Horan, APR, our senior manager of corporate communications and editorial, says owned media is a critical part of your franchise’s PR strategy. “We write blogs and web content for most of our PR clients, telling stories and sharing information that will resonate with their customers or prospective franchise owners,” she says. “We leverage that content in much the same way that we leverage earned media placements – by sharing it on social media channels or in email marketing to ensure that the right audience is seeing it.” Owned content can move the needle: Curious Jane increased the frequency of blogs being published last year and has seen an overall increase in SEO rankings as well as increased engagement. “We have focused on providing helpful information and thought leadership to our clients and prospective clients, and we’ve seen an uptick in blog page views, clicks and form fills on the blog page,” Sandy says. Of course, time is a precious resource and it takes longer to produce more high-quality content, but the results we’ve seen show it’s worth it.

Today, we celebrate the land of the free and the home of the brave. Enjoy fireworks, grilling and some relaxing time with loved ones.