Datonics

Americans are gearing up to celebrate July 4th this week, and Datonics has all the consumer insights and audience data to enhance and optimize campaigns. The most popular #consumerbehavior trends for the holiday revolve around gathering with friends and family with food and beverage purchases being high on the list. Datonics data segments specifically designed for Independence Day provide unique access to shoppers with these purchases in mind and more. Check out a few examples below and our blog for more! 🎆Premium > Lifestyle > Shopping Behavior > 4th of July 🎆Home & Garden > Garden > Grill & Meat Smoker 🎆Food & Beverages > Barbecues & Grilling (Custom) 🎆Shopping Intent > Seasonal > July 4th - Precise (Custom) #audiencedata #data #programmatic #mediabuying

It was reported this week that Oracle will no longer run an ad business. Datonics is here to assist with the transition and help everyone who is impacted to migrate over data-enabled campaigns and access the tools needed to identify, understand, engage with, acquire, and retain target customers. If you currently monetize / distribute data via Oracle, our business development team is here to help you continue doing what you do best. DM us for more information. #data #advertising

Are you a Brand or Agency leader? Going to Cannes Lions International Festival of Creativity? Arriving on Sunday? Sign-up (link in comments below) to join Datonics for 1:45PM lunch at the famous Hotel du Cap-Eden-Roc in Cap D'Antibes (on the way to #Cannes from Aéroport Nice Côte d’Azur). We can't wait to host you there (at least for a meal)! #canneslions2024

As we celebrate our past honoring D-Day veterans, let’s not forget about the other D’s in life such as dogs, drinks… and Datonics #digitalmixer was a blast. I hope my dog doesn’t get mad when I bring home a new friend from #onetailatatime

Digital Mixer & Datonics hosted a festive evening atop the WIT Hotel. Wonderful turn out with enlightening insights. And great playing with puppies up for adoption from One Tail at a Time

As we celebrate our past honoring D-Day veterans, let’s not forget about the other D’s in life such as dogs, drinks… and Datonics #digitalmixer was a blast. I hope my dog doesn’t get mad when I bring home a new friend from #onetailatatime

Many of our peers come from non traditional paths into the advertising world. Do you know anyone who started in a different career before transitioning to advertising?

Datonics is proud to be involved in the Team Dayā ( दया) initiative - an effort to build primary schools in some of the most impoverished places in the world. Team Daya is spearheaded by ad tech industry veteran Jay Sears, and our CEO Michael Benedek has been involved in school builds across the world. Just this week Michael, Jay and Nicolle Pangis were on stage at LUMA Partners' #DMSbyLUMA presenting the work they've done so far with the initiative and the opportunity for more involvement with the cause. Check them out here. https://lnkd.in/ew3JmPuK We encourage others to learn more and participate.

A few weeks ago, we announced the donation of 5% of net proceeds from campaigns through the end of June to Muddy Paws. All you have to do is add Datonics to a campaign and email your Datonics rep or [email protected] with the DSP, campaign(s), and segment(s)! Next up, we are headed to Chicago!

Are you attending a graduation in May or June? It's a great time to start planning for that special graduation gift. According to our latest #DatonicsResearch post, popular gift categories include electronics (such as laptops and smartphones), clothing, books, cards, gift cards and monetary gifts. According to research from the National Retail Federation, the average spend per gift-giver is around $112. 52% of respondents plan on gifting cash, 38% a card, 33% a gift card, 18% apparel, 15% electronics, and 5% in the "other" category. Congrats to all the graduates! #consumerbehavior #consumerinsights #consumerspending #retail #data