demandDrive

Our Director of Marketing, 🏁 ☀ AJ Alonzo, had the opportunity to sit down with the ZoomInfo Champions team to talk about how their platform has transformed the way we build and run our programs. From streamlining our prospecting process to enhancing personalized outreach, ZoomInfo has been a game-changer for both us and our clients. Recently, their WebSights tool has allowed us to better personalize ouroutbound efforts and significantly improve our prioritization processes, resulting in millions of dollars in annual recurring revenue. Learn more about our journey with ZoomInfo here: https://lnkd.in/eQsN3E_i

Specialization is crucial, but true success lies in effective communication and collaboration across departments. And it’s actually not that hard (in theory). By unifying communication channels, holding regular interdepartmental meetings, and setting collaborative goals, interdepartmental cohesion can be a reality. When sales, marketing, and customer success teams unite, they create a resilient force ready to tackle future challenges and drive sustainable growth. Learn why this is so important and how to transform your own business: https://hubs.ly/Q02CJHtb0

“Being rigid, siloed, and shackled to outdated operational processes will only result in being surpassed, replaced, and rendered anachronistic by more agile and cohesive competitors.” Agility and cohesion are the biggest differentiators your business can have. But that’s easier said than done. Learn why alignment should be a priority and how to start making moves towards interdepartmental cohesion at your company: https://lnkd.in/dcYUBb9P

Historically, finance has always been looked at as a "growth inhibitor." Alex Diaz-Asper thinks it's time to shed that notion and get them more involved in the GTM process. Why? Doing "more with less" isn't just about trimming fat - it can also mean getting more out of your existing resources. ➡️ That could mean working with CS to identify which customers yield the most profit (or stay the longest, or refer the most new business)... ➡️ Helping CS package that information up for sales to adjust their targets and campaigns... ➡️ And looping in marketing to create collateral that's relevant and compelling for those prospects. Want to start looking at finance as a strategic partner and not a "growth killer?" Watch our latest onDemand webinar to find out how: https://lnkd.in/eVG-SG4r

"The days of 'Growth At All Costs' are over." And the days of "Smart and Mindful Growth" are in. If you're looking to build a more profitable revenue generation model, pairing your GTM function with your finance department might be the answer. Our very own Lindsay Frey and Alex Diaz-Asper of Tarsus talk through the benefits of this (not so) unlikely duo in our onDemand webinar: Finance & GTM: Partners in Growth. Check out the full conversation here 👉 https://lnkd.in/eVG-SG4r

"Growth at all costs is dead." Great...so now what? demandDrive's own Lindsay Frey sat down with Alex Diaz-Asper of Tarsus to talk about the (not so) unlikely alignment of finance and GTM functions at B2B companies. The big takeaways? 🙅 Finance is no longer a "growth inhibitor" 🙅 GTM is no longer a "cost center" And the strategic pairing of these teams highlights the importance of cross-department alignment to achieve companywide revenue goals. Learn all about why this is happening, why it's important, and how to start making positive change at your organization: https://lnkd.in/eVG-SG4r

Success in sales is extremely subjective. Do you define it as moving up the IC track and becoming a repeat President's Club winner? Or do you define it as moving up the management track and helping others achieve their goals? Or something entirely different? We had the chance to talk with sales leader and author Kristie K. Jones about identifying and embracing the right path for *you* Her advice on finding your sales superpower, being proactive with your career choices, and avoiding ending up on 'the wrong seat on the bus' is invaluable for anyone looking to succeed in sales. Full interview & recap is here! 👉 https://lnkd.in/ekRVbqyB

"We are *all* part of the revenue development team." Spot on from Lindsay Frey. She sat down with Alex Diaz-Asper of Tarsus to talk about the intersection of finance and sales, but the conversation quickly grew beyond just those departments. How do sales, marketing, revops, product, finance, etc. work *together* to deliver a more effective and efficient customer experience? Especially beyond the initial sale - the impact of maintaining and retaining the relationship with your customer can be huge. === Get the full scoop on how Finance and GTM are coming together to create predictable, scalable, and repeatable growth: https://lnkd.in/eVG-SG4r

Think about the departments that are typically involved in Go-To-Market (GTM) functions. You probably rattled off sales, marketing, revenue, product, and customer success…but did anyone say “finance?” It’s not likely. Traditionally, finance sees GTM as a cost center; and GTM sees finance as a growth inhibitor. But the intersection of finance and GTM functions is becoming increasingly common - especially in early-stage organizations. It’s less of a tactical department - rather, teams are leaning on finance to help them understand the economics of their decisions. Measuring time to value, understanding the impact of churn, and reducing customer acquisition costs are all things that finance is well-equipped to do. And more importantly, they can tie it back to the holy grail of KPIs - revenue. Lindsay Frey of demandDrive and Alex Diaz-Asper of Tarsus sit down to talk more about this unlikely alignment. They’ll cover: - What’s happening in the world of B2B sales that’s spurred this collaboration - Why this shift is important and the impact it can have on an organization - How organizations can start laying the groundwork for alignment Link to register is 👇 See you there!

At the Boston Business Journal #Fast50 event last night, we had the honor of being named the 8th fastest-growing private company in Massachusetts! Being recognized on a list of this caliber with so many impressive organizations certainly left us a bit 𝘀𝘁𝗮𝗿𝘀𝘁𝗿𝘂𝗰𝗸 🤩 A huge thank you to our 𝘀𝘁𝗲𝗹𝗹𝗮𝗿 team members and clients - we wouldn't be here without you 💫 As we launch into the future, the spaceship we imagined for the event - The USS EnterpriseB2B - is ready to soar to brand new heights! 🚀 If you want to come along for the ride, you can get in touch with our team in the comments 👇 #growth #sales #marketing #bostonbusiness