DiGennaro Communications

#TeamDGC is racing into September and welcoming back our colleagues to the city. It is always a pleasure when we get to connect with our clients face to face. This week, we joined Biddeo.io for a sunset rooftop happy hour in the heart of midtown! We’re excited to be part of Biddeo’s journey with US CEO Adam Kline and his leadership team from Spain (Carlos Molina, and Diego Rayon Rico). More on Biddeo’s recently launched US offerings #videoadvertising #digitalmarketing #agencylife here: https://lnkd.in/epQcd_Hr

In honor of the brave first responders and the NYC community, DGC’s client Rethink teamed up with the FealGood Foundation to bring to life a campaign, “Walls of Honor,” aimed at sharing the stories of the first responders living with 9/11-related illnesses. For the remainder of this week, Manhattan and Brooklyn pizzerias, including some of our team’s favorites (Prince Street Pizza, Patsy’s, Juliana’s, John’s of Bleecker, and Paulie Gee’s Slice Shop), have replaced the countless recognizable photos of celebrities on their walls with photos of first responders with hope to bring awareness to the recurring issues stemming from the tragic event. Learn the stories of these heroes at www.WallsOfHonor.org and check out the full campaign: https://lnkd.in/erNxh_A6 #PurposefulMarketing #NeverForget John Feal

🗳️ Voting for SXSW 2025 panels is underway through its annual PanelPicker process and here are a few of the many clients #TeamDGC is proud to support: 1440, CROSSMEDIA USA, and 72andSunny. Have your voice heard! The PanelPicker process gives attendees a voice and a say in the content that ends up on stage; all while instilling a sense of community in what becomes SXSW’s conference program. Check out some of #TeamDGC’S top picks and cast your own vote!  CROSSMEDIA USA’s Rebranding Edible: The Resuscitation of a “Granny” Brand  Join speakers from Crossmedia and Edible Brands for a conversation on brand redesign.  🗳️ Cast your vote here: https://lnkd.in/gXTa9vAW 1440’s Not Another AI Panel: Human Connection is still King  Join speakers from 1440, Shadow Lion, Giant Spoon, and J S Powell Art LLC (Julia Powell) to explore the transformative impact of AI on media, content, and creativity.  🗳️ Weigh in here: https://lnkd.in/e9VuChj6 72andSunny’s (re)New(ed) Kid on the Block: Reinventing Heritage Brands Join speakers from 72andSunny, Assembly Global, Fossil Group, Inc., and General Motors to learn how heritage brands leverage their rich histories while embracing cutting-edge strategies to captivate new audiences and retain loyal customers. 🗳️ Add your vote: https://lnkd.in/eUWwuNYx Are there any other panels we should know about? Post below if so! 👇 #SXSW #PanelPicker #Advertising

This year’s #ParisOlympics marked a milestone in history: the first-ever Games with the same number of male and female athletes. But, parity DOESN’T mean equality. How can brands invest in women athletes to ensure real progress toward a gender-equal society?🟰🏅 DGC client Christine Guilfoyle, President of SEEHER, recently shared with Ad Age and Campaign US that there is an incredible opportunity for marketers when it comes to #WomenInSports, both during and outside of the Olympics, to broaden their audiences and set a standard for representation across the industry. According to Christine, “As [people] see and/or become comfortable with seeing [that physicality] in the cultural zeitgeist, then marketers will feel more comfortable incorporating that and pushing the envelope for that to be included.” In other words, brands must shape narratives and tell accurate stories that depict the true nature of their sports –  sweat, physicality, grit, and more – to create change. She also added the biggest driver towards an equal future: momentum. “The growth and excitement for women’s athletics will continue to expand. Companies that sit on the sidelines will miss significant business opportunities. And our daughters, nieces, granddaughters and other females will lose out on deserved support.” Read more of Christine’s insights here⬇️ #GenderEquality #ParisOlympics2024 #SeeHer https://lnkd.in/g3HnQgSg https://lnkd.in/efQM6jTp

What a great surprise to open Ad Age’s daily e-letter (“5 winners to know about”) expecting to learn about cool new agencies, only to stumble upon ourselves (!!). Thanks for the countless emails, texts, champagne, and even flowers💐 that #TeamDGC received from our clients, industry friends and supporters. It means the world to us; not only to be recognized by Ad Age, a publication and editorial team we hold in the highest esteem, but also to receive so much warmth and love from so many others. As our founder, Samantha, said when she returned from Boston, “This award was meant to be received and accepted by every member of the DGC team and each of its clients.” Let’s celebrate! Cheers! #AdAgeSAA #PRAgencyOfTheYear #SmallAndMighty Read more here: https://lnkd.in/egdxzc56

Huge congrats to our friends and partners POSSIBLE.🎉 You may have seen late last week that Hyve Group acquired POSSIBLE, a leading event for the media and tech ecosystems. This acquisition positions POSSIBLE for future growth & promises to elevate the already impressive event. In just two years since its inception, POSSIBLE has made its mission clear: to reimagine the future of our industry.    We are excited about the bright future ahead with Christian Muche remaining at the helm as Global President and MMA Global + Greg Stuart providing great content.    As Christian noted, “BOE and POSSIBLE have found a unique home and amazing partner in Hyve…Hyve and POSSIBLE share common values and a deep desire to reimagine the event space by creating experiences that deliver business value and inspiring outcomes for our customers.”    Wishing all involved continued success! 👏🚀    #TeamDGC cannot wait to see what POSSIBLE 2025 delivers. See you in Miami April 28-30, 2025.    Read more via Digiday: https://lnkd.in/eKeYRHaJ #POSSIBLE2025 #HyveGroup #MMAGlobal

🏆 Thrilled to announce that DiGennaro Communications has won the Gold Award for PR Agency of the Year by Ad Age in their 2024 Small Agency Awards! 🎉 This recognition celebrates our team's dedication to creating outstanding, effective work for our clients and fostering a diverse and rewarding workplace while remaining nimble and bold. In a rapidly evolving marketing landscape, Ad Age has recognized our agility and innovation across the PR industry. We’re proud to be considered a small agency, and have consistently proven our ability to compete—and triumph—against industry giants. This award underscores our commitment to excellence in all we do and deliver. A huge thank you to our incredible team, loyal clients, industry friends, and Ad Age’s Judann Pollack, Jeanine Poggi, Tim Nudd, Brian Bonilla and the entire Ad Age team for this spectacular honor! #AdAgeSAA #PRAgencyOfTheYear #SmallAndMighty

DGC recently had the incredible experience of visiting the world’s premier musical instrument accessory manufacturer D'Addario & Company, Inc.’s numerous factories in Farmingdale, N.Y., where we witnessed remarkable tech and innovation at play. D'Addario's commitment to excellence shines through its proprietary machinery, robotics, and manufacturing processes. It was awe-inspiring to see the vast array of music accessories – from guitar strings to clarinet reeds, drumheads, and much more – being crafted with such care and precision. We were also impressed by how integral sustainability and waste reduction are to the company ethos. D'Addario's blend of family tradition and innovative technology, along with their dedication to continuous improvement, truly positions them as a leader in the music industry. Thank you to the D'Addario team for hosting #TeamDGC. We are proud to partner with a business truly dedicated to innovation and sustainability! #WYKYK #Daddario #musicindustry

RAPP partnered up with Irth, the app dedicated to combating biases in black maternal healthcare, to release its latest campaign, ‘Drop the B’. 📣 Hear from Erica Kraus, SVP US Health Strategy Lead at RAPP, on what it's all about: “Drop the B is about shining a light on this problem that absolutely needs to be eradicated. It shines a light on Irth, which is a Yelp-like ratings and review platform that’s of the community and for the community — where women of color are likely to experience some bias in their pregnancy journey.” We applaud RAPP as they continuously drive the DE&I agenda forward, challenging their clients and the industry at large to take action in eliminating stereotypes for all people. We are so proud to see this news featured in Campaign US and to partner with an agency that is creating a standard of excellence and equality.💪 #BlackMaternalHealthCare #HealthcareMarketing #HealthcareInequality Read the story here:

The highly anticipated Campaign US’ 40 Over 40 list is out and we’re thrilled to see who’s on the list, which shines a spotlight on our industry’s resilient and experienced standout leaders. Congrats to all of the recognized executives; extra special kudos to our clients, partners, and industry friends including Digitas North America’ Megan Jones, 72andSunny’s Evin Shutt, Rethink’s Mike Dubrick, EP+Co's Allen Bosworth, McCann Worldgroup’s Singleton Beato, and RPA’s Joe Baratelli. #CampaignUS40Over40   #marketing   #advertising   #honorees #agencies #leadership