Secure your pass for the upcoming Digiday Publishing Summit in Miami to hear from leaders like Jennifer Dorre of Hearst and more! https://lnkd.in/eUe7fhTg
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
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James Cooper
Editor-in-Chief at Digiday/WorkLife
Updates
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"Ultimately, if we’re talking about millions of dollars for our back catalog, and millions of dollars on an ongoing basis – you know, we did £391 million of revenue in the half year that we just reported in May – like that’s not going to [come close to the value of the business]. I mean, I want any money we can get, legally and ethically … but the traffic is the much more important piece of the puzzle," said Future plc’s CEO Jon Steinberg on this week's episode of the Digiday Podcast.
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The surge in sports content across the #connectedTV landscape has helped democratize it by enabling investment through #programmatic means, which lets smaller advertisers buy adjacency where they once were shut out. Sports on streaming and #CTV services might also attract a younger audience, which is vital to any rightsholder, said David Levy, co-CEO and equity partner at Horizon Sports & Entertainment.
As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
digiday.com
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Secure your pass for the upcoming Digiday Publishing Summit in Miami to hear from leaders like Mark Howard of TIME and more! https://lnkd.in/eUe7fhTg
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What better way to dive deep (and fast) into the world of search, than to hire someone directly from the number one search engine in the world? Reddit, Inc. recently announced that it had hired Jyotsna (Jyoti) Vaidee as its vp of ad product. In Vaidee’s 11 years at Google, her responsibilities included overseeing product listing ads and dynamic shopping ads. As Jeremy Goldman, senior director of marketing & commerce, and tech briefings at EMARKETER noted, it’d be more expensive for #Reddit not to invest in the right personnel right now, because the market is expecting them to grow at a certain rate. “By introducing a whole lot of innovation around the time they IPO’d, the market is expecting that to continue, and if it doesn’t, people notice,” he said. “So to continue that innovation, Reddit is doing that by bringing in new blood and firming up the team.”
Five key signs that Reddit is getting ready to launch its own search ads business
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As major brand-safety companies rely more on AI to root out or prevent brand safety violations, advertisers, agencies and other brand safety experts say the report raises new questions around whether or not the tech is working as it should. It also raises new concerns around its effectiveness and whether there is a need for more transparency around how AI systems work.
New Adalytics report raises new questions about use of AI systems for brand safety
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According to Alex Hodge, senior director, digital ad sales and innovation at Warner Bros. Discovery, the platform was intended to provide advertisers with “relevancy” in streaming environments. Brands, he said, “want to put their ads in the right environment, whether that is context or whether it’s in the right intent or the right interest for that user,” he said. The platform, called #AIM, allows Warner Bros. to address audience segments based on first-party data gathered across its media portfolio, rather than being based entirely on the context of its programming.
Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
digiday.com
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Speed is of the essence for modern agencies in a world where AI and social trends move faster than ever. Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” said Megan Jones, chief media officer at Publicis-owned Digitas. It’s about understanding people’s behavior as they move through different experiences and content touch points in the customer journey — which is a lot more complex than it used to be. And from there, guiding clients to find the right customers along the way.
Digitas' media chief Megan Jones on adapting to the speed of AI and social trends
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Secure your pass for the upcoming Digiday Publishing Summit in Miami to hear from leaders like Jamie Power of The Walt Disney Company and more! https://lnkd.in/eUe7fhTg
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