📺Premium video publishing is having its moment as linear TV and digital converge through CTV and OTT offerings. How do media owners capture those audiences holistically? Paramount Advertising has been at the center of premium publishing innovation, championing identity-based measurement to deliver quality experiences across multiple devices. Hear from Jennifer Strapp about how the importance of staying agile and creative as measurement needs continue to evolve. For more from Jennifer, read her full Q&A: https://hubs.li/Q02MwK_f0
DISQO
Software Development
Glendale, California 24,092 followers
DISQO is the most trusted experience platform fueling brand growth.
About us
DISQO is the most trusted experience platform that fuels brand growth. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO’s insights, agile testing and advertising measurement products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and Ad Age’s Best Places to Work, and is a Top 100 Next Gen Workplace.
- Website
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https://www.disqo.com
External link for DISQO
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Glendale, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- sample delivery, market research, data analytics, brand lift, ad measurement, audience insights, consumer data, consumer insights, purchase journey, outcomes lift, ad testing, agile research, customer experience, CX, UX research, product research, and digital behaviors
Products
DISQO Brand Lift & Outcomes Lift
Brand Management Software
DISQO’s identity-based Brand Lift and Outcomes Lift products offer complete cross-platform and full-funnel ad effectiveness measurement. Fueled by the industry’s largest opted-in audience of more than 2.3 million consumers, DISQO uniquely measures campaigns across all media: digital, social, OTT/CTV, linear and addressable TV, audio, print, and out-of-home. Only DISQO empowers you to connect brand lift metrics to consumers’ online behavioral changes. 📈 Brand Lift Measure ad impact on awareness, favorability, intent and other brand KPIs. Deepen understanding of how your brand is performing with granular target audiences. 🛍️ Outcomes Lift Measure ad influence on digital behaviors like search, site visits, and e-commerce – for your brand, your category, and even competitors! Prove the value of your investments and optimize campaigns based on true incremental lift without relying on cookies!
Locations
Employees at DISQO
Updates
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Join us in celebrating one of our amazing leaders, Siran Agadjanian. A #servantleader at heart, Siran finds inspiration from her team members and from the leaders at #DISQO. She loves seeing the growth and development of her team members, cheering them on as they reach their goals. And, not only is she great at fostering growth for her people, Siran turns her nurturing spirit to her 75-100 plants in her off-time, ensuring they thrive. 🌿🌺
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📱Have you ever struggled to prove the value and effectiveness of social content? You’re not alone. Platforms today rely on vanity metrics to help marketers understand impact. And, with the rise of new ad formats moving audiences further down the funnel, there’s a greater need to prove how social investments not only build brands, but also drive performance outcomes. 🛍️ Read our new article to understand which metrics provide insights into both brand impacts and performance outcomes to help you understand how your social content is actually moving the needle for your business: https://hubs.li/Q02LHsMh0
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🤝What are you looking for in an ad measurement partner?🤝 Future-proof insights… regardless of whether the cookie crumbles or not? The ability to see across silos, like social platforms? Metrics that connect brand perceptions with performance outcomes? You’re not alone. Hear from The Trade Desk's Jennifer Ng about the value she has received from their partnership with DISQO. Go deeper with Jennifer in her full Q&A: https://hubs.li/Q02LHkyc0
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🥁Drum roll, please! Announcing DISQO’s latest Team Member of the Month, Jackie Van Watermeulen. As Senior Manager of Customer Success, Jackie serves as a trusted advisor to DISQO clients. She ensures that we deliver excellent #CX with our brand experience platform through thoughtful, strategic, and people-centric support. 🏕️Jackie is a nature lover. Her ideal Saturday involves lots of time with her pets, fun activities, and a delicious meal with friends or family. Sounds ideal! Hear more from Jackie about her experience at DISQO: https://hubs.li/Q02LfMWj0
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DISQO reposted this
The cookie is apparently not about to crumble! What does this mean for those in the industry who have been leading the way in cookieless solutions? Join industry leaders Stephen Jepson, Katie Kieft and Katherine Lundeen in a discussion about how they’re thinking about targeting, personalization and cross-platform campaigns with a cookieless approach. Made possible by DISQO. #ad Register today! https://lnkd.in/gTh2jKQB
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🚨ICYMI - It’s not too late to register for tomorrow’s webinar at 1pm ET featuring EssenceMediacom's Katherine Lundeen and Havas Media Network's Katie Kieft. Learn how leading agencies are championing cookieless solutions… even when the cookie is sticking around. Tune in: https://hubs.li/Q02KY1V70
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💲Are you considering advertising spend in #SocialMedia or #RetailMedia? This one’s for you! Learn how these channels are commanding more influence over consumer attention and becoming a more integral part of omnichannel campaigns in a new DISQO article in EMARKETER: https://hubs.li/Q02KXpHt0
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Join #DISQO's Stephen Jepson, along with other ad industry leaders for a discussion about the latest in #admeasurement innovations. It's a must-see!
Want to master TV measurement? 📊 Join our VAB webinar series with experts from DISQO, Hearst, Affinity Solutions, EDO, Inc., T-Mobile Advertising Solutions, and iSpot.tv to get the inside scoop! We'll dive into the latest trends, address current challenges, and more to future-proof your measurement strategies. Don't miss out! Reserve your spot now and get ready to empower your marketing with cutting-edge insights 👉 https://lnkd.in/ebwZEPbA
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🥇DISQO is honored to be named a best place to work by the Los Angeles Business Journal for the fourth consecutive year! 🪩DISQO Nation is a group of people who care deeply about their work and strive every day to #createimpact for brands, agencies, and media publishers across the advertising ecosystem. Their passion, skill, and commitment to excellence drives this recognition. Every day brings new challenges as we pave a new path forward for brand measurement. We’re hiring for a range of roles across Customer Success, Sales, and Marketing! Check out our careers page fore more information on who we are and how we DISQO: https://hubs.li/Q02KXr0x0