Distributed Media Lab

The transition from a traffic-based web economy to a content-based AI powered web economy is an opportunity for local media! Let's get it right this time! Welcome to the new AI era! https://lnkd.in/gHmjqNBt

A new premium content marketing opportunity for local publishers! Distributed Media Lab Lab is excited to work with Brand Ave. Studios, a division of Lee Enterprises, to offer local publishers across the U.S. a new series of content collections designed to drive local sponsorship revenue! The "Get Healthy" series can be found at DML's Marketplace and has four collections to choose from including "Eat Well," "Be Mindful," "Move More" and "Take Care." Grow profitable revenue with premium content collections easily embeddable on local media websites and designed to be sponsored by local commercial partners. If you are a local publisher and interested in learning more about how to benefit from these quality content collections offered by Brand Ave Studios, reach out to DML at [email protected] and put "Get Healthy" in the subject line. Robin Gruen Julia Campbell Teresa Griffin The Meta Branded Content Project DML Marketplace- Get Healthy section (registration required) https://lnkd.in/g2TwDHpc

Move over news about Google's pivot on cookie deprecation. Arguably the bigger news this week is: "Oracle’s $115 million privacy settlement could change industry data collection methods" "In addition to the payment, Oracle has agreed to stop tracking users in various ways. Privacy advocates applauded the settlement." This could be a seismic event in the web advertising economy as the judgement in this case and Oracle's decision to end this business practice establishes clear liability for so many other companies which consumers have never heard of but play a role in the digital advertising supply chain. We need transparency now! Claire Atkin David Gehring Mitchell Baker https://lnkd.in/evZMBdVf

26 California local news publishers and counting! With a vision for a new infrastructure to grow audiences and revenue for the emerging local news ecosystem across public, private and nonprofit news organizations, we're very excited to see the growth of a California syndication network launched in partnership with KQED with funding from Google News Initiative! Check out the "California News" collection on the Lookout Santa Cruz homepage. https://lookout.co/ Since launch earlier this year, the network now includes local publishers in the network across California including: KQED PBS SoCal Noozhawk Long Beach Post Times of San Diego Edhat Online Magazine The Sacramento Observer San José Spotlight Peninsula 360 Press Mission Local, SF KCBX Alameda Post Inc. Pleasanton Weekly Santa Monica Daily Press Santa Barbara Independent Lookout Santa Cruz California Local El Tecolote Newspaper San Francisco Public Press Palm Springs Tribune CALÓ News The Raincross Gazette The Frisc Napa Valley Insider The San Diego Sun Local News Matters (and more to come!) Now, with nearly 1.5 million monthly impressions of highly engaged local audiences across the network of local news websites, KQED is bringing to market a sponsorship opportunity for premium advertisers interested in engaging a high quality statewide audience. Sponsorship revenue will be shared with the network publishers providing a new revenue stream for local news! Reach out to KQED if you are an Advertiser and interested in learning more about the sponsorship opportunity. Reach out to Distributed Media Lab if you're interested in launching or participating in a syndication network in your state. The playbook is written, now it's time to grow the business of local news! David Gehring Sam Parnell Nolan Kembel Tim Olson DeLinda Mrowka Chrissy Towle Juani Marchese David Stoller Chris Jansen

It's time.

This Friday we are spreading the word about the partnership with KQED and how it can benefit local news publishers throughout California.

Local News publishers stand out as a potential beneficiary of this new web economy. Local audiences tend to navigate directly to local news websites and that direct navigation could insulate the local media property from such dramatic changes in search and social. Advertisers should recognize the value of Local Media's authentic and engaged audiences. Vertical publishers need to start building syndication to Local Media partners to reach those authentic and engaged audiences also! Distributed Media Lab is here to help!! Local Media Association

Who's coming to Detroit this week?

Distributed Media Lab has been selected to be a finalist in the Power Platform category of The Next Challenge for Media & Journalism! The Next Challenge for Media & Journalism is the largest startup competition open to nonprofit and for-profit media companies in the United States. The Power Platform category is focused on showcasing technology startups developing powerful ways to share media content across the country and around the globe. At DML, we're focused on solving the distribution problem and believe this is fundamental to building a new economic foundation for journalism in general and local news in particular. We’d be honored and grateful if you’d check out the contest and give us your vote for the challenge’s Public Choice Award. You can vote here: https://lnkd.in/gYYX4EPi Voting for the Public Choice Award will take place until May 19. David Gehring Sam Parnell Nolan Kembel Adam Schweigert Katharina Borchert