Doremus+Co

Have you ever had trouble convincing a computer you’re not a robot 🤖?   We have—and so has Vonage. So we brought that hair-tearing, existential crisis to life in this new ad for our #VonageDoesThat campaign.   It’s one of seven directed by Greg Bell and shot in peachy 🍑 Atlanta, Georgia. 👀 Keep an eye out of them in your OTT and socials, and remember—YOU ARE NOT A ROBOT.

He's at it again. As marketers take more responsibility for revenue and buyers bypass sales, Phillip Katz speaks with the Association of National Advertisers on the importance of embracing a more personalized and sophisticated approach to B2B nurturing efforts. Read the full article here 👇

Phillip Katz, Group Head of Media & Engagement and OG of #B2B #media, gets real with MediaCat Magazine about ramping up #creativity in B2B. From the tried and true to the tech-enabled, Phil shares what the best of the best B2B marketers are doing to stand out in the media landscape.

Today, we recognize our Founder's Day 🎩 by celebrating Doremus and its 121-year history of groundbreaking creativity and humor in B2B 🎉 . This year, we're opening the vaults and sharing some early work for Multex.com, a global provider of financial information acquired by Thomson Reuters in 2003. The work features a young Tony Hale and a company baring it all 🙈. Enjoy :) Credits: Jeff Griffith Joel Nash Danny Gregory Michael Emerson Hungry Man #B2BCreativity #IdeasThatConnect

Our @Sarah Lent was recently featured in @The Clios interview series, "2 Minutes With", discussing active listening and her sources of inspiration. #MusebyClio #2MinutesWith 

Paul Hirsch, CEO and Chief Creative Officer, gets real about the B2B hype train 🚂 and offers 3 attainable ways to realize its promise 🤩. Catch his take on LBBonline - Little Black Book here ⬇ . #b2bcreativity #canneslions

🤔 Did you know, that according to a recent study by Reuters Institute for the Study of Journalism and University of Oxford, only 50% of the online population have heard of #ChatGPT and only 1%-7% of participants use it regularly? For more tidbits and trends on GenAI, B2B buying behaviors, and the evolution of industries like #freightshipping and #construction, check out our latest issue of #InGoodCompany ⬇

♠ Aced it! Our Social effort for Meta for Work took home Gold 🥇 at this year's Global ACE Awards, the longest running celebration of #creativity in #B2B. Congrats to the team that made it happen, including our clients for their trust and partnership, and a big thanks to the judges and ANA Business Marketing NYC! Social is a non-negotiable for building brand and growing business and we're proud to see our commitment to strategic excellence, creativity and craft in B2B social paying off for us and our clients. 👏 to all the night's winners. #ACEAwards2024

From the regional, eastern Oregon "Woodies" to the Croisette, Doremus CEO and CCO Paul Hirsch chatted with Lindsay Rittenhouse of Ad Age as part of the insightful how to series. Paul spoke about his road to becoming the inaugural #Cannes Lions jury president for the creative #B2B category in 2022 and, alongside other industry leaders, offers experience and advice for landing a spot at a coveted show. One way to start? Dip that toe in the water 👣 🌊

We had the chance to spend some time at The Wall Street Journal’s #FutureofEverything Festival in NYC this week, taking in some thought-provoking sessions across broad topic areas like finance, health, technology, retail, wellness, education, the climate, and more. With a jam-packed schedule of notable business leaders and innovators, here are three things that we connected with: 💫 Tech for good. In the fast-growing autonomous #logistics category, CEO of drone delivery company Zipline, Keller Rinaudo Cliffton, discussed the future of #autonomous aviation and its influence on #healthcare access 💉 . Amid the debate of whether technology is enhancing lives or a detriment to society, it’s hard to argue with the impact of reducing in-hospital maternal deaths by 51% in parts of the world, delivering vaccines and critical health supplies to hard-to-reach places, all while operating on zero emissions. Keep an eye on this space 👀 . 🎼 The impact of music and the arts on wellness 🧘♀️. Amid an agenda filled with content on AI, climate, and finance, it was refreshing to hear renowned opera singer, Renee Fleming, discuss the latest research on the neuroscience 🧠 of music. In her new book, Music and the Mind, Fleming explores the transformative effect of music on memory, mood, and cognitive function. “Aesthetic experiences are part of our DNA” and have a profound impact on the mind, body, and soul, not to mention the economy. In a world that can at times feel over-oriented towards STEM, don’t sleep on the #arts. 💡 The power of “Yes, And.” With their expansion into NYC, The Second City's CEO, Ed Wells sat down with #WSJ to discuss the future of comedy. In an unexpected surprise, a Second City cast member led an exercise to demonstrate their “Yes, And” principle in action. Designed to encourage acceptance and trust, foster teamwork, and enable free flowing #creativity, we were struck by how the simple framework can help marketers approach problem-solving with more of an openness to connect and build on ideas versus stifle them. #ideasthatconnect #b2bmarketing #foefestival #wsj