Dotdash Meredith reposted this
Who said cookieless targeting doesn’t scale? 🚫 🍪 Dotdash Meredith's D/Cipher tool has led to a 12% increase in digital ad revenue year-over-year, marking another quarter of robust growth. They're setting a new industry standard, proving that innovation is key as third-party cookies fade away. At Publisher Forum Boston, the focus was on thriving post-cookies, not just surviving. Patrick McCarthy, SVP of Programmatic Monetization, highlighted the crucial role of big data in ad operations. Discover more insights in our latest article ✍️ by Lynne d Johnson. https://bit.ly/3X0Lrjn #0PartyData #1stPartyData #Cookies #DataManagement #Identity