🏈 We are thrilled to announce that Häagen-Dazs will make its Super Bowl debut in 2025! As the number one ice cream brand in America, now found in 25% of U.S. households, we’re excited to be a part of Super Bowl experiences whether on screen or in the freezer. The buy signifies a historic moment for Häagen-Dazs – the investment is a first in the more than sixty-year run as a pioneer in the premium ice cream category. To tackle this iconic moment, we’ve partnered with the talented team at nice&frank whose energy, vision and passion matches our own. The agency's extensive Super Bowl commercial experience is an added bonus as we make our mark on the big game! “We’re proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio.” said Rachel Wall Jaiven, Head of Häagen-Dazs® Marketing. https://lnkd.in/gChPcDqX
Dreyer's Grand Ice Cream
Manufacturing
Walnut Creek, California 11,458 followers
For the love of ice cream.
About us
In 2020, Dreyer’s Grand Ice Cream joined Froneri, a fast-growth international ice cream business. Froneri operates in 23 countries with a team of 15,000 employees who are on a joint mission to build the world's best ice cream company. In the U.S., our business counts on nearly 100 years of winning experience in the market and a robust portfolio of powerhouse brands that everyone knows and loves. From Häagen-Dazs to Outshine, Drumstick and more, our suite of delicious ice cream treats includes something for everyone. Headquartered in the Bay area, a hub for up and coming food trends, we focus on both the future and the present for ice cream. Our 2,500+ employees share the same love and passion for ice cream and are continuously pursuing new ideas to deliver the best ice cream experience to all. While we operate in the U.S., we also look beyond borders for inspiration on how we can be even better at ice cream. As a part of Froneri, we work as one global team to advance and disrupt the category.
- Website
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https://www.dreyersgrandicecream.com/
External link for Dreyer's Grand Ice Cream
- Industry
- Manufacturing
- Company size
- 1,001-5,000 employees
- Headquarters
- Walnut Creek, California
- Type
- Privately Held
- Founded
- 1928
- Specialties
- Ice cream and Ice cream manufacturing
Locations
Employees at Dreyer's Grand Ice Cream
Updates
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We are thrilled to announce that Häagen-Dazs Chocolate Cookie Crumble Bars have been named the Best Ice Cream Bar in the 2024 PEOPLE Food Awards! 🏆🍦 Check out the Best Supermarket Products of the Year where Häagen-Dazs proudly wins in the category of The Best New Frozen Desserts in Grocery Stores. Thank you to all of our fans and to everyone who worked on this launch. We couldn't have done it without you! https://lnkd.in/gYgCH-GJ
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Create a tasty Mango Tajín frozen mocktail for Cinco de Mayo or head to Outshine’s TikTok page for more recipe ideas. https://lnkd.in/gudRrqvj
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Always wanted one of the Drumstick bucket hats or limited-edition jerseys you may have seen on Drumstick’s social media? Now is the chance to have your own. Drumstick has launched its very own merch shop! Bring the drip with these new drops: https://lnkd.in/gjyk5sQ4