dscout

Fun fact: Our usability testing capabilities are mobile-friendly. Test mobile prototypes and improve your website experience on mobile devices. You can even assign specific endpoints to automatically determine success. Learn more about how it works 👉 https://bit.ly/3xDq3X8

We still can't get over how much fun we had at Figma's #Config2024! Our very own Lauren Madura and Alfo Medeiros put together their thoughts on the event. Below, they share some of their favorite sessions, the features they're looking forward to, and their overall feelings about the conference.

“My secret weapon is usability. It can be very strategic and a quick way to demonstrate ROI for research. When I joined Cash, one of the top priorities was product quality. So creating a usability program helped address this.” Elysa Stein and Julie Marie Norvaisas sat down to discuss specific ways to tie user research to business impact. See what strategies they recommend, how you can apply them to your teams, and try some quick impact wins (see usability above 😄 ) https://lnkd.in/gVpTnFrN

We had an AWESOME time at #Config2024 by Figma! Thanks so much to everyone who stopped by our booth, attended the Leadership Happy Hour, and all those currently rocking #PeopleNerds swag and cat socks on their travels home. Couldn't have asked for a better week in San Francisco! 🎉 🎨

We are rockin' and rollin' here at Figma's event, #config2024! Stop by our booth to say hi and pick up some swag (word on the street is that the cat socks are a hot commodity 😸). Plus, don't miss Michael Winnick's presentation today at 12:00pm PT @ the Figma Theater on "How dscout Makes Continuous Research a Breeze." We'll see you there!

Three places you can catch us during Figma's Config: 1️⃣ Our booth (grab swag, say hi 👋 ) 2️⃣ Mourad on Wed, 6/26 for drinks, bites, and socializing 3️⃣ Michael Winnick's talk on Thurs, 6/27 Tap here to learn more and RSVP for our happy hour 👉 https://lnkd.in/gvP9WfdZ

General rule of thumb during a qualitative interview = your transcript should be 80% participant and 20% moderator. Make sure that 20% isn't working against you. Take note of these common mistakes. We've got some tips on how to build more awareness around them 👉 https://bit.ly/4cewIXl

Over the years, JonDelina Buckley has pioneered ways to measure and track the impact of research. She chatted with Julie Marie Norvaisas about metrics, counter-intuitive barriers to success, how to be agile and keep your skills sharp.

You can also try the "surprise feature" method. Instead of TELLING users they're getting a new update, you simply update their product mid-field and see what happens. This is great if you're interested in non-primed, naturalistic data from your participants. To do this study, remove part two from the below study design, and make the moments part a little longer. Collect baseline moments for a few days to get a sense of normal use, then introduce your new update. Use tags to delineate: • pre-update entires • post-update entries that use the update • post-update entires that don't include the update Two quick notes: ▶ You run the risk of getting little to no data on your new feature if it doesn't stand out to users in the short period of time it's available to them. You may need to direct users to your update if that's the case. ▶ Troubleshooting will also be trickier in this version. Monitor screenshots extra closely to make sure the update made it to the participant—without actually asking them about it.

A common reason people opt for interviews over surveys: "I'm seeking qualitative data, not quantitative." Let's challenge that point for a sec, cause qualitative and quantitative are not mutually exclusive concepts. A survey can gather hard numbers AND rich contextual data if you're creative and thoughtful with the design. You can also blend methods. Use surveys as a baseline and dig deeper with interviews if you want. Or incorporate media questions (photos, videos, or screen recordings) into a survey to see and hear feedback from participants. Of course, there are pros and cons to any research methods you choose. But employing unmoderated surveys more frequently can benefit anyone (especially non-researchers) who conducts research.