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Say hello to dscout’s AI-powered Analysis! ✨ Looking to speed up the analysis of your research, without making a quality tradeoff? Our AI Analysis generates summaries, identifies themes, and categorizes topics—so you can focus on extracting insights and driving impactful change. Learn more about it here: https://lnkd.in/g5Ped7jn

A great way to get honest and open feedback during a user interview? Downplay your prototype. Constructive feedback feels more appropriate for a design or experience that's in progress—compared to a prototype that's positioned as a finished product. People will be less likely to share their unfiltered opinions on something that's seemingly set in stone.

60 minutes worth of questions successfully asked in 20 minutes. ✔️

The key to making real change happen with your research starts way before the research ever begins. Just ask Eniola Abioye. She's developed a six-point scoping process. 1️⃣ Establish a baseline Ask: • What stage of the product development process is the product in currently? • How are we doing, what's working well? • What's not working well? • What does our overall current state look like? • What are the key metrics that we're most interested in tracking? 2️⃣ Understand your timeline Know what the product timeline looks like, when people are looking to launch, and what the politics are around the timing of your research. 3️⃣ Prepare relevant questions They don't have to be neat, pretty, and in a discussion guide yet—just have the core questions that are going to influence people's work. 4️⃣ Gather hypotheses Map out not just what people are interested in knowing, but what their best guesses are already. If you couldn't do the research, what would the likely answer to the question be? 5️⃣ Establish the intended impact When you do this, you're essentially going into the project with intention. If people have a hard time answering the "what then" questions, it's a big sign that everyone needs to take a step back and have a sprint or meeting to align relevant parties. 6️⃣ Document everything for reference You always want to turn back to those objectives, to the baseline, to those metrics to frame your insights in the context of all those things that you aligned on already. It'll also help you write your research readout as well. For more on the steps you should take before and research for driving impact, tap here 👉 https://lnkd.in/gGKgUtT8

When you heard the word "scared," what comes to mind? How about the phrase, "barking dog"? People have different definitions and memories of being scared. Just like they have varying mental models of barking dogs. When you think about being scared, your memory might go straight to someone breaking into your house at night. You might hear the phrase "barking dog" and think about a cute dog barking while playing. Or you might have a puppy that barks at night while you're trying to sleep, eliciting feelings of annoyance. The point is: It's easy to miss out on golden opportunities during generative research without pushing further. So, the next time participants bring up subjective or vague words or phrases during an interview, ask them what they mean. It'll make you a better interviewer—and lead you to a context-rich understanding of a feeling or reaction.

What do Discovery Education, Aya Healthcare, Vivid Seats, and Dolby Laboratories all have in common? Us. If you're on the hunt for an experience research platform (or plan to be in 2025), join us next week to get your questions answered from people who've been in your shoes. Register to attend live or get the replay sent to your inbox 👉 https://bit.ly/4dNN0r0

I've shared a lot of negative comments about several companies whose products we're struggling to use for our Habits for a Better World project after paying fully for them. I'd like to call out one company that has been an absolute delight to work with and who appreciates the work we're doing to try to improve the world, so much so that they're providing their products for us to use for free. That amazing company is dscout. As we transition to doing our external research studies, we're using dscout to recruit participants and conduct, analyze, manage, and share our research. Please join me in thanking CEO Michael Winnick and his team at dscout for supporting our important project. #thankyou #appreciation #excellence #support #research #uxresearch

UX @ dscout is #hiring a Designer! Want to join my team? Just a bunch of People Nerds leading with curiosity, leaning into creativity, and committed to excellence. Come help us build a more human tomorrow! #peoplenerds #humancentered #innovation #Saasproducts #productdesign #UXR #userexperience #research #peoplenerds #jobalert #USRemoteJobs

When writing research, you don't have to TELL people what the solution is. Instead: Write a problem statement in the first-person—as if you're writing from the perspective of the user. One that synthesizes the insight into a concise sentence and helps teams better connect with your findings. Example template: I'm a [𝐩𝐞𝐫𝐬𝐨𝐧𝐚/𝐫𝐨𝐥𝐞] trying to [𝐝𝐨 𝐗] but [𝐛𝐚𝐫𝐫𝐢𝐞𝐫/𝐩𝐫𝐨𝐛𝐥𝐞𝐦] because [𝐘], which makes me feel [𝐞𝐦𝐨𝐭𝐢𝐨𝐧].

Ok Product Design friends, dscout has a role open and we can't wait to see your application! :)