E.L.F. BEAUTY

E.L.F. BEAUTY

Personal Care Product Manufacturing

Oakland, CA 308,108 followers

We stand with every eye, lip, face and paw with a deep commitment to inclusive, accessible, cruelty-free beauty.

About us

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.

Website
https://www.elfbeauty.com/
Industry
Personal Care Product Manufacturing
Company size
201-500 employees
Headquarters
Oakland, CA
Type
Public Company
Founded
2004
Specialties
Cosmetics, Beauty, Cruelty-free products, Vegan products, Skincare, Makeup, and clean beauty

Locations

Employees at E.L.F. BEAUTY

Updates

  • View organization page for E.L.F. BEAUTY, graphic

    308,108 followers

    Our e.l.f.terns continue to shine at full wattage! 🌟 Fueling the next generation of leaders is how we shape a brighter future. Our internship program is a unique opportunity for us to learn from our e.l.f.terns just as much as they learn from us. Our series continues as we spotlight even more of our talented e.l.f.terns. 🚀 ✨ Annie Fenwick Annie joins us from Bucknell University and is working within our Brand Marketing team. Annie assists with product launches and strategies to help grow our brand awareness. Her favorite thing about e.l.f. so far? Being trusted to take on impactful projects and responsibilities.    ✨ Joshua Perry Joshua joins us from University of Michigan. He is working within our Brand Marketing department where he is developing multiple go-to-market plans and product briefs. Joshua’s highlight of his internship so far has been working in a fast-paced, energetic environment that accelerated his personal growth.   ✨ Tiffany Bennett Tiffany joins us from Rutgers University and is working with our Order Management team. Tiffany has been supporting product requests across various markets and events. Her favorite part of e.l.f. has been seeing the products she managed showcased at Stagecoach this year.     ✨ Esperanza Vaquiz Esperanza joins us from San Francisco State University. She is supporting our Product Marketing Innovation team. Some of her tasks include market research, creating marketing strategies and assisting with product launches. Esperanza’s favorite part of her time at e.l.f. so far? Being part of new product innovations and connecting with her fellow e.l.f.terns.    ✨ Rachel Musman Rachel joins us from Syracuse University and is working within our Corporate Communications Department. She is supporting our internal and external communications and helping us manage our LinkedIn! Rachel is enjoying connecting her professional aspirations with her personal passions and connecting with our e.l.f.z.   We are so lucky to have our largest class of e.l.f.terns to date. Working with these superheroes has been a blast - we don’t want summer to end!   Stay tuned to learn even more about some of our amazing e.l.f.terns. ❤️

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    308,108 followers

    “e.l.f. is the cooler, smarter, hotter older sister of beauty brands.” Brandiose said it, not us! 😉 e.l.f. Beauty has recently been highlighted as a standout brand by Brandiose on Substack, diving deep into how e.l.f. Beauty is “20 years old & more relevant than ever.” Just wow. A huge thank you to Brandiose and Sabena Suri for the acknowledgment. Words like this in the article fuel our rocketship to take us to new heights: “If it wasn’t clear, there is very little to critique about e.l.f.’s brand strategy — they truly are firing on all cylinders.” We are so grateful when it is recognized that our unwavering commitment to delivering exceptional value is done in service to our community. 🙏 Read the full article here: https://lnkd.in/eqbpECnT

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    308,108 followers

    e.l.f. is making a splash with world champion blind swimmer Anastasia “Tas” Pagonis, a beloved member of our e.l.f. family, as we work to bring accessible beauty to every eye, lip and face.     “Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels and see barriers as steppingstones. She redefines limitless,” says Kory Marchisotto, Chief Marketing Officer, E.L.F. BEAUTY. “We are on a journey to make beauty even more accessible to every eye, lip and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”    As a beauty enthusiast, Tas showed us her “beauty hack,” placing scannable QR codes on her products that link to an audio recording describing what they are. Today – with Tas - we are launching a limited edition “Beauty for Every Eye” bundle to bring this innovative feature to the broader blind and low-vision community.     This bundle features three of Tas' favorite e.l.f. products – e.l.f. Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam – each with a scannable QR code that links to audio commentary by Tas describing the product, including finish and application tips.    Tas reminds us that beauty has no bounds, and we are grateful to be partner with a like-minded bold disruptor with a kind heart. ❤️

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    308,108 followers

    When dreams become reality. ✨   We had the pleasure this week of hosting Dr. Marcus Collins and his daughter Georgia for an ‘e.l.f.ternship’ in our NYC office to highlight how our culture benefits from being positive, inclusive and accessible.    We hope Georgia learned as much from us as we did from her. Georgia was quick to jump into the action and gave our e.l.f.z amazing insights into what her generation would like to see from e.l.f. You never know, we might even bring some of her collaboration ideas to life one day! 👀   Look out world, the next generation is ready to shine at full wattage. 💡   Both Marcus and Georgia are true bold disruptors with incredibly kind hearts. ❤️

    View profile for Dr. Marcus Collins, graphic
    Dr. Marcus Collins Dr. Marcus Collins is an Influencer

    Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor | MG100

    Yesterday was the COOLEST. But it started five months ago. I gave a talk at E.L.F. BEAUTY for its all-company offsite in Cabo earlier this year. While there, I mentioned to Laurie Lam, Kory Marchisotto, and Tarang Amin that my daughter is a huuuuuuuuuuge fan of e.l.f.. After going into a monologue about Geogria’s career ambitions, Laurie immediately says, “Oh, wow! she should do an internship with us.” Bear in mind, Geogria is only 9 years old, but that did not dissuade Laurie in the slightest. Fast forward to Tuesday this week, and we’re in NYC for Geogria’s one-day e.l.f.-ternship where she learned about merchandising, brand, business ethics, PR, and so many awesome things 🤯🤯🤯 It was the coolest thing ever—and such a demonstration of the brand’s commitment to access. Truly, a masterclass in brand conviction. Georgia has been on cloud nine since we left the office. I don’t think she will ever be the same because she now knows what’s possible when people (who are not her family—spiritual or natural) see her, recognize her, and pour into her. I’m so inspired by the humanity of these amazing people and this wonderful company. To everyone at e.l.f., thank you from the bottom of my heart. ❤️

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    308,108 followers

    We put our community at the heart of everything we do. When one of our community’s biggest advocates calls, we answer! 🤳   TikTok superstar, beloved e.l.f. family member, and beauty aficionado Mikayla Nogueira trusted e.l.f. last year to create her perfect wedding day lip combo. Our community went e.l.f.ing wild, and the lip kit SOLD OUT IN 18 MINUTES!   We couldn’t let Mikayla go lip kit-less. So, when Tarang Amin heard the call of duty, he answered with a surprise and delight moment. He put e.l.f.’s trust in Mikayla, naming her “CEO for the day.”   Her first order of business? Naturally, it was to bring her viral, community-favorite lip kit back into production. Enjoy everyone 💄

    View profile for Tarang Amin, graphic

    Chairman and CEO at e.l.f. Beauty

    What’s it like to lead a company like e.l.f. Beauty? Our friend, TikTok superstar and beauty aficionado Mikayla Nogueira is about to find out … Surprise! I am appointing Mikayla “CEO for the day.”   Her first order of business is going to surprise and delight our e.l.f. community and Mikayla’s 20 million social followers in a big way.   Mikayla, a longtime, passionate supporter of e.l.f., came to us with an urgent order of business that she knew would support our No. 1 value to delight our community. After all, our community inspires and informs everything we do, so I love any chance to delight our fans.   Since this surprise involves Mikayla, I figured, why not let her own this moment as “CEO for the day” and bring her signature joy, humor and infectious spirit to a big e.l.f.ing announcement that’s bound to spark excitement.   Check out the video below that reveals more ⬇ .

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    308,108 followers

    Meet Mandy Fields, our visionary CFO behind e.l.f. Beauty's incredible success! 🚀   In a recent interview with CFO.com, Mandy shared her journey to e.l.f. in addition to discussing our strategy of authenticity and direct engagement with our multi-generational community through platforms like TikTok and Twitch. She emphasized the importance of connecting personally with our audience - a strategy that has not only grown our community, but also contributed to 21 consecutive quarters of sales growth.    Mandy says: “I think about marketing differently. A lot of CFOs think marketing is just an investment or a cost center. I believe it helps drive sales when you have the right recipe and the right CMO who has the right ideas in play.”   At e.l.f Beauty, we believe in meeting our community where they are and building meaningful connections. As Mandy shared, “My CMO and I will go on TikTok live and we will take questions from our followers. What are they looking for, and what can we do as an organization to help address what they are looking for in our products.”   And this is just one of the many ways Mandy connects with our community! 🌟   Thank you to CFO.com and Adam Zaki for this feature!   Read the full article here: https://lnkd.in/edFrAvHk

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    308,108 followers

    We’ve just taken our beauty routine to the championship level. 🏆 As all eyes are on the biggest stage for global competition - and e.l.f. is leaning into the fun with our Hot Girl Walk® Championships in collaboration with the incredible Gabby Douglas, and the hilarious Patrick Warburton! 🎉✨ This is our insight-into-action approach with e.l.f.ing flare at its finest. Our community has not slowed down on the hot girl walking trend (pun intended speed walking fans! 😉) As Laurie Lam, our Chief Brand Officer, says: “This collaboration is a perfect blend of our community’s passion for group walks and the remarkable staying power of our Power Grip Dewy Setting Spray.” e.l.f. is proud to be the first beauty brand to partner with Hot Girl Walk® and creator Mia L. embracing our signature surprise and delight mission to show up in a HUGE way for our community. 🚶♀️💫 And what better place to do it than on E.L.F.SN?! Watch the full video here : https://lnkd.in/eYasfKSW

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    308,108 followers

    At e.l.f., we are passionate about fueling the next generations of leaders.    Today is National Intern Day, so what better time to celebrate all our amazing e.l.f.terns. We will be spotlighting some of the incredible young talents that have joined our rocketship.   This summer, we welcomed the largest class of e.l.f.terns to date, all who bring their own uniqueness to our workforce.    Check out some of our e.l.f.terns!   🚀 Heidi Weng Heidi joins us from UC Santa Barbara and is working within our Digital Analytics department. Heidi manages analyzing data from our e.l.f. Cosmetics website. Her favorite thing about e.l.f. so far? Being welcomed in by her team and trusted with important tasks.    🚀 John Genna John joins us from Binghamton University. He is working within our Financial Planning & Analysis and Investor Relations departments where he is keeping a finger on the pulse of all things trends and performance. John’s highlight of his internship so far has been contributing to high-impact projects that drive our business. 🚀 Mihika Patel Mihika joins us from Drexel University. She is supporting our Digital department as a UX/UI intern. Some of her tasks include research and design for a special new tool to better help our community shop our products! Mihika’s favorite part of her time at e.l.f. so far? Connecting with her fellow e.l.f.terns to better understand all departments within our organization.    🚀 Antoinette Torres Antoinette joins us from Cornell University and is working within our Digital department. She is supporting our e-commerce websites with product management. Antoinette is enjoying learning the ins and outs of her role while connecting with her team.    🚀 Isabella Diodati  Isabella joins us from Fairleigh Dickinson University, where she just graduated from this past May with magna cum laude honors. She is working on our SEO team and assisting with developing new platforms and tracking product mentions. Isabella’s favorite part of her time at e.l.f. has been meeting so many new people and learning new skills.    Stay tuned to learn more about some of our amazing e.l.f.terns! We are loving working with these superheroes! ❤️

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    308,108 followers

    What does it mean to be a bold disruptor with a kind heart? ❤️ Answer: "So Many Dicks" This movement has not only captured attention while raising awareness for corporate board diversity, but also significantly boosted brand familiarity among women, as recently highlighted in The Harris Poll! According to their latest findings, our campaign has successfully resonated with our audience, reinforcing e.l.f.'s commitment to empowering bold disruptors everywhere. 🌟“This educational campaign led to significant growth in U.S. women’s familiarity with the e.l.f. Cosmetics brand.” 🌟 “After the campaign, women more often described e.l.f. Cosmetics as “visionary” (+5.1) and “dependable” (+5.0).” Boosting positive brand perceptions and highlighting the need for corporate change among US companies are things that we are SO passionate about. Thank you to The Harris Poll for recognizing e.l.f. Beauty. This achievement reaffirms our mission to redefine norms and empower others to express yourse.l.f.! Read more about the impact of our campaign here: https://kk.rs/dJoTB

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Funding

E.L.F. BEAUTY 2 total rounds

Last Round

Post IPO equity

US$ 3.9M

See more info on crunchbase