AI & Data Insights [in E-commerce & Social Selling]

#TEMU HAS 33mil+ #MAU in #GERMANY Why TEMU is so successful in biting significantly into EU's e-commerce? 😮 For many this have been "Phew!" response when TEMU as Chinese new player started to enter European markets one by one. Ehm, maybe "to enter" should be rather exchanged for "to colonize", because in two years time it managed to amass 33 million monthly active users. Yes, go one sentence back and read it again: 33 million monthly active users on 67mil adult population of this country. how is this even possible? 💰 Many make an easy escape from this discussion by trying to blame it on super cheap, super low quality good manufactured in CN that often don't meet the "usualities" of western markets. As much as some aspects of that answer are true, the true power of TEMU comes from something different. ⌛ If you ever opened the TEMU App you would learn that before you ever get to the actual goods you have 2-3 gamification gimmicks under your belt. (with spins, animated coupons unboxing or other forms) These are overlaying the whole screen in semitransparent way. making you feel these are just translucent curtains you cake wave anytime away. But by the time you can get your hands on the actual product catalogue you already have some countdown time with hefty(-looking) discount or another poking to finish the purchase first place. Very often the actual shopping is more to please the bar for your discount rather than mindfully shop for another item. 🛍 And then comes the other TEMU trick of you are not really buying from TEMU, so are being sold from them. You have next to none chance to influence which items you will be exposed to, no real category search, not even talking brands or product titles. Just feed of the offers that are super-curated base on what you have clicked on (or purchased) before. After few visits TEMU turns for you into very narrow selection of things they are ready to send you, not that you researched for. 📈 Many are surprised by the "sudden: success of this method, where seller basically dictates what you can even think of and people still rush to buy it (even though they never declared need to buy such a item first place). well, this concept is working really well for Lidl (and few other retailers), who have week-long-nonfood aisle where they fully curate the things for you and people still storm the stores to buy that good out. 👺 If you were laughing or belittling Chinese shops, time to wake up from that dream. Before it becomes walking nightmare for you. #temu #strategy #success #germany #uk #us #ecommerce #china #lidl #nonfood #marketplace #goods

Introducing Sora, our text-to-video model. Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions. We’ll be taking several important safety steps ahead of making Sora available in OpenAI’s products. We are working with red teamers — domain experts in areas like misinformation, hateful content, and bias — who are adversarially testing the model. 🔗: https://openai.com/sora Prompt for Video: “Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes.”

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