EDDY is heading to Indianapolis for the upcoming AAUA Conference! From October 14-16, Karina Kogan, Vice President of Partnership Development, and Gregory Clayton, President of Enrollment Management Services, will join higher education leaders, administrators, and experts to discuss the biggest trends in the field. We hope to see you there! #AAUA2024 #highereducation #higheredlife #highereducationmarketing #studentmarketing #marketingagency
EducationDynamics
Advertising Services
Lenexa, Kansas 15,586 followers
Growing enrollment. Creating graduates. Transforming higher education.
About us
EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving today’s students. Our mission is to help colleges and universities understand, engage, and serve students and expand opportunities through education. We have dedicated the last 30 years to helping schools serve adult and non-traditional students through online programs, and we are the largest provider of unbundled marketing and enrollment management services for online and adult-focused higher ed. While our solutions leverage bold strategies, proprietary data, best-in-class technologies, and deep insights, our students-first approach delivers insight and impact at every stage of the student lifecycle. From consideration to graduation and beyond, our end-to-end capabilities allow us to be the only strategic enrollment growth partner our education partners will ever need to create sustainable growth, achieve lasting gains in enrollment, and mold students who will thrive and impact this generation and future generations to come.
- Website
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https://www.educationdynamics.com
External link for EducationDynamics
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Lenexa, Kansas
- Type
- Privately Held
- Founded
- 2005
- Specialties
- lead generation, market research, enrollment yield, inquiry management, marketing services, enrollment management, enrollment marketing, digital marketing, higher education, marketing agency, college admissions, social media marketing, ppc marketing, higher education marketing, higher education consulting, pay per inquiry, warm transfer, and higher education consulting
Locations
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Primary
15200 Santa Fe Trail Dr
Suite 200
Lenexa, Kansas 66219, US
Employees at EducationDynamics
Updates
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EDDY is heading to Pittsburgh for the HashtagHigherEdUS Conference next week! Catch Karina Kogan, our VP of Partnership Development, at this exciting event from September 10-11. Looking forward to connecting and sparking new conversations! #HashtagHigherEdUS #highereducation #highereducationmarketing #universitymarketing #studentmarketing #collegemarketing
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With the possibility of a nationwide TikTok ban looming as early as January 2025, it's time to think ahead and diversify your digital strategy. Our latest blog dives deep into the implications of this potential shift and offers actionable steps to stay ahead. Get insights from Sarah Russell, our VP of Marketing, on how this shift could transform your digital approach. Read more in our latest blog article: https://lnkd.in/gt3x4huJ #marketingstrategy #digitalmarketing #socialmediamarketing #highereducation #higheredmarketing #studentmarketing
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On this Labor Day, we recognize the invaluable role of higher education in preparing future leaders and professionals. As we celebrate, let's also acknowledge the importance of lifelong learning in driving innovation and excellence in the workforce. Here's to honoring hard work and the pursuit of knowledge that propels us forward. #LaborDay #WorkersDay #WorkLifeBalance #HardWorkPaysOff #HigherEd
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Excited to show off our new hire swag! Our Social Media Intern Caroline Ejzak gave us a sneak peek at what it's like to unbox the EDDY team's welcome box. Filled with goodies that make you feel right at home, this swag marks the start of an exciting journey with us! #ImWithEDDY #highereducation #highered #higheredlife #marketingagency #highereducationmarketing
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There's only 1 day left to apply for our Minority First Generation Scholarship. Help us expand opportunity through education by sharing this with your future and current students!
EducationDynamics is proud to announce the return of our Minority First Generation Scholarship Contest! Now in its fourth year, this $10,000 scholarship provides vital financial support to deserving minority students who are the first in their families to pursue higher education. This scholarship reflects our commitment to addressing the unique challenges faced by underserved populations in higher education. We believe every student deserves the opportunity to achieve their academic and career aspirations. Applications are now open and will be accepted until August 30, 2024. Learn more and apply today! https://lnkd.in/dChhUrbd #scholarship #education #minoritystudents #firstgeneration #opportunity #highereducation #applynow #EDDY
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The EducationDynamics family is growing, and we're thrilled to welcome our newest team members! Last week, we packed up these special new hire kits filled with exclusive items and a whole lot of EDDY spirit. We are excited to see our team expand with incredible new talent! #ImWithEDDY #highereducation #highered #higheredlife #marketingagency #highereducationmarketing
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At EducationDynamics, we're always looking for new ways to integrate AI. Whether it's refining our creative processes or automating routine tasks, AI is a powerful tool that complements a human touch. By regularly adapting and vetting new AI tools, we continue to optimize our processes and drive better results for campaigns. We believe in "people-powered AI" and its potential to drive success! #HigherEdMarketing #AImarketing #AI #MarketingStrategy
I had the honor of being a guest on The Future of People Initiatives podcast with host Adam Fridman. We talked about higher ed marketing and building brands, with a focus on the impact of AI-powered marketing platforms and our approach to leveraging generative AI agents. The role of the modern marketer is embedded in creativity, critical thinking, empathy and authenticity. At EducationDynamics, we have integrated AI in several of our brand marketing processes, but it doesn't do the work for us. AI doesn't write content for us, but it does help us improve our content. AI doesn't create our ads, images, video, etc., but it does help us execute create better outcomes. That is how we're future-proofing our marketing and fueling our growth. As the marketers, we apply creativity and critical thinking to the process. AI can't do that for you, and you shouldn't expect or want it to. Adam and I also talked about tuning or training AI agents to perform specific tasks. Right now, I'm creating very specific and detailed instructions to guide the agents on narrow, repeatable tasks. For example, I don't have a "blog post" agent with our brand voice, etc. I have one set of agent instructions that helps us develop a general blog post outline and another set of agent instructions that performs a content review to improve consistency and quality. Give the episode a listen 👇 and let's continue the conversation. Would love to hear how you are leveraging AI and AI agents to help you improve your marketing outcomes. #higheredmarketing #ai #marketinginnovation #brandmarketing
AI Agents: Future-Proofing Growth
https://www.youtube.com/
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Back to school season is here—now’s the time to make the most of every interaction. Discover how you can use micro-conversion data to connect with students on a deeper level this semester! #marketingstrategy #highereducation #highereducationmarketing #studentmarketing #collegemarketing #digitalmarketing
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Discover the key findings of the 2024 eLearning Index Report! Our analysis highlights emerging programs with strong completion rates, growth potential, and alignment with high-demand job markets. See how your institution can benefit from these insights by downloading the full report today at https://lnkd.in/egHTuRWN #highereducation #highereducationmarketing #higheredmarketing #studentmarketing #enrollmentmanagement #digitalmarketing #marketingagency