Football is SO back! The NFL regular season kicked off in thrilling fashion last night with the Chiefs holding out the Ravens in a game that came down to the wire. Football has again proven itself as one of the greatest stages in sports with a loyal fan base eager to watch every second of game play. Get in on the action by connecting with your local Effectv rep to see what opportunities are available. https://comca.st/3XjTDdF
Effectv
Advertising Services
New York, NY 31,981 followers
Effectv, a Comcast company, helps advertisers use the best of digital with the power of TV to grow their business.
About us
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.
- Website
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http://www.effectv.com
External link for Effectv
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2003
- Specialties
- advertising, marketing, cable tv advertising, online advertising, cross-platform advertising, multiscreen advertising, local advertising, sports advertising, digital advertising, small business advertising, automotive advertising, political advertising, OTT, CTV, advanced advertising, New TV Ecosystem, and regional advertising
Locations
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Primary
New York, NY 10036, US
Employees at Effectv
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Michael Iaccarino
Global Enterprise Executive | High-Performance Team Leader | Transformational Program Delivery Expert | Professional Services Lead
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Jeff Reinhardt
Media & Marketing Professional focused on leveraging data to target audiences across all platforms
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lani baruch
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Ron Przywara, MBA
Updates
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Discover how ad allocations can sway the vote and drive campaign success. Sarah Fuller, Director of Political Sales, will join industry peers to share their top strategies for winning elections. Learn more here: https://comca.st/3XbzB4Z #NYCTVWEEK
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What's better than football? Football and a free car 🏈🚗 Congratulations to James, who not only got to see #1 Georgia vs #14 Clemson at the #AFLACKICKOFF but also won Effectv + Kia's halftime giveaway!
Another successful Kia giveaway at the #AFALCKICKOFF. 🏈 James made the 25 yard kick with 10 yards to spare. Sign him up! Thank you to Kia and the Chick-fil-A Peach Bowl group for making this another successful year. Benji H. Percy Vaughn Matthew Scarlett Kenya Brock Mallory Battle Dorothy Hiatt Luyendyk and Jack Flood. #effectvemp #kia
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See how our partnership with Dynata empowered political advertisers with real-time insights to optimize messaging mid-campaign, ensuring ad effectiveness and impact. https://comca.st/47cBXFg #politicaladvertising
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Streaming and FAST channels are already addressable—can linear TV keep up? Join Melanie Hamilton and industry experts at the Advanced Advertising Summit to explore innovative strategies for building convergent campaigns that target the right consumers across all platforms. #NYCTVWEEK Learn more here: https://comca.st/3Mv3FDw
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“I feel honored to have the opportunity to expand my leadership skills and help sponsor events that really communicate diversity, inclusion, and connect to the communities in which we are a part of.” - Reem Ahmed, VP Large Agency Sales, Effectv Explore opportunities with a team that empowers you to grow your career: https://comca.st/3zcz8HB
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We're excited to share that Comcast NBCUniversal has been named to the 2024 ‘100 Companies that Care’ list by PEOPLE Magazine | PEOPLE.com! It's an honor to be part of a team that demonstrates outstanding respect, care, and concern for their employees, communities, and the environment. #LifeAtEffectv Learn more: https://comca.st/3TaZZed
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Advertisers have long been cautious of protecting their brands' reputation by carefully choosing where their ads appear, often avoiding placement next to harmful content, including news programming. However, a new study proves otherwise. ➡️ Swipe through to see why news #advertising can actually build brand trust and drive optimal ad results. https://comca.st/3YY2Pa3
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Don’t let common misconceptions about Gen Z's viewing habits inform your ad strategy. We’re using data to debunk five myths about this increasingly important audience, uncovering the truth about how they watch TV – and how advertisers can reach them. https://comca.st/3T3l9KX #GenZ #tvadvertising
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