Egg Strategy

𝐂𝐨𝐦𝐢𝐧𝐠 𝐧𝐞𝐱𝐭 𝐰𝐞𝐞𝐤... Egg Founding Partner, Christopher Wilshire (Toph), talks with Britton Rollins, CEO of the National Psychedelics Association. Britt talks about what it takes to be a leader at the forefront of a new and emerging category – and the mindset that keeps him motivated. #psychedelics #emergingcategory #humanhealth #psychedeliccare #psychedelicmedicines  

We're seeking a seasoned professional to join our team as an Associate Director of Quantitative Market Research. This role is ideal for someone with extensive experience managing research and project teams, either from the client or consulting side.   You’ll play a crucial part in leading our clients through data-driven insights, helping them understand the nuances and implications of our work. If you're passionate about research, thrive in collaborative environments, and have the presence to guide savvy clients with confidence, we'd love to hear from you. Apply here: https://lnkd.in/gWUtbePJ #quantitativeresearch #marketresearch #quant #nowhiring #datadriveninsights

Thrifting and reselling have gained significant momentum in recent years, reshaping how we think about fashion, self-expression and sustainability. Here’s a look at how this growing movement is changing consumer behavior and driving efforts to reshape the apparel category. #resale #thrifting #apparel #apparelcategory #fashion #sustainability

𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧: 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐭𝐲𝐥𝐞 𝐢𝐧𝐭𝐞𝐫𝐬𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐝𝐚𝐭𝐚 𝐬𝐜𝐢𝐞𝐧𝐜𝐞? 𝐀𝐧𝐬𝐰𝐞𝐫?  𝐈𝐭 𝐡𝐚𝐬 𝐯𝐞𝐫𝐲 𝐥𝐢𝐭𝐭𝐥𝐞 𝐭𝐨 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐝𝐚𝐭𝐚. Join Egg’s Founding Partner, Christopher Wilshire (Toph), as he chats with Claudia Infante in our series 𝐓𝐡𝐞 𝐃𝐨𝐳𝐞𝐧: 12 𝐋𝐞𝐚𝐝𝐞𝐫𝐬, 12 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 12 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐈𝐍𝐒𝐈𝐆𝐇𝐓:  Great leadership is values-driven and others-oriented. Claudia uses data science to extend her mission to amplify the humanity and emotion of the brands she shepherds. #datascience #leadership #brandstrategy #margaritaville

Egg Founding Partner, Christopher Wilshire (Toph), talks with Claudia Infante, Chief Data Officer at Margaritaville. Claudia’s answer to this question was not what we expected. Tune in Thursday to get inspired by this incredible leader. #leadership #datascience #margaritaville #brandstrategy

We absolutely love when we have the opportunity to meet an Egg IRL and show off our beautiful Chicago office. #brandstrategist #brandstrategy #consumerresearch

The Olympics distinguishes itself with its notably brand-free stadiums and fields of play. However, the absence of visible logos doesn’t deter sponsors from a heavy investment. With the 2024 Paris Olympics behind us, we’re curious about where and how brands justify such a significant financial commitment. The answer lies in a fundamental shift in sponsorship strategy – one that extends well beyond the 17 days of competition and redefines the concept of ROI in the digital age. #olympics #parisolympics #parisolympics2024 #roi #olympicbrands

A heritage brand approached Egg looking to evaluate current product opportunities and uncover new insights to help them deliver meaningful meal-time solutions for home cooks across their various brands. Read about how we helped influence their approach to innovation in the future in the full case study here: https://lnkd.in/g9NGT2jr #consumerillumination #strategicframework #innovation

The 2024 Paris Summer Olympics are on full display. It’s been a delight (a balm even?) to see so many companies focusing on positive messages about perseverance, teamwork, and the joy of sport. It’s no wonder why this is an essential marketing channel to support the growth strategies of companies in or adjacent to sports. #summerolympics #olympics #brandstrategy #growthstrategy #parisolympics

For the final part of our series on status, this week we’re exploring how new paths to social visibility impact how individuals earn status and what that means for brands. #brands #socialmedia #socialvisibility #statusbrands