The best sellers use every data source available to deeply understand their accounts. Check out Aditya's write up on analyzing a company's earnings call with a little help from ChatGPT! 🔍 🤖
Earnings calls contain a wealth of information that sellers can use to understand public companies in their book of business. It’s pretty remarkable how much insight CEOs, CFOs, and other public company executives provide to analysts each quarter that great reps can use to deeply understand what their customers care about and how they can help. However, they are a pain to review — watching the video is super time consuming; picking through long transcripts can take just as long. Happily, ChatGPT makes this way easier. Check out a post where we use Zscaler as an example to show how ChatGPT can help you: * Glean insight into strategic initiatives * Suss out market and executive sentiment * Learn how the company is responding to market concerns Check it out in the comments, and let me know if you have any thoughts!