Equals

Expectations. Meet reality 😅 Don't let your A/B tests leave you stranded: https://lnkd.in/dDYWZ8UW

Is your acquisition strategy sustainable, or is it costing you more than it’s worth? LTV:CAC measures the value your customers bring in versus what you spend to acquire them—in other words, it's your ROI on customer acquisition. ⬆️ High LTV:CAC means you're getting more value from customers than you're spending to get them, signaling it's safe to scale. ⬇️ Low LTV:CAC is a red flag that you're spending too much for too little return. That's a major risk to your cash flow—and cash is king. Learn more about managing against LTV:CAC in The Guide to SaaS Metrics (it's 100% form-free) 👉 equals.com/saas-metrics 

A/B testing isn’t free—its biggest cost is your time. For startups, waiting for a significant result can mean missing out on more iterations and (consequently) bigger wins. Today on WrapText, Matt breaks down when it's worth testing your pricing—and when to go with your gut. 👉 https://lnkd.in/dFBS8T7c

It's time for your Weekly Wrap of what's new in Equals! We shipped a handful of improvements to make querying and filtering data more intuitive, including: - New icons to indicate when a column has a filter applied - Restyled headers that more clearly highlight selected rows/columns - Placeholder titles for new calculated columns in Preview mode - Reference cells from queried output in subsequent queries Sometimes, it's the little things in life. For everything new, improved, and fixed → https://updates.equals.com

Every. Quarter. 😅 Don't make your board meeting a final exam: https://lnkd.in/gVDvhp6k

One of the more fun-sounding SaaS metrics, CAC, is one of the more critical measures of your SaaS business's viability. Not only does your Customer Acquisition Cost serve as a barometer for your acquisition engine's efficiency, but it also plays a role in the allocation of your marketing budgets, empowering you to make informed decisions. There are a couple of ways to look at CAC: 1️⃣ Fully Loaded CAC 2️⃣ Marginal CAC And some levers to help you optimize it. Get all the details in The Guide to SaaS Metrics (100% form-free): https://lnkd.in/ggCpJyS3

"When I gave myself some space to reflect on the situation I thought it shouldn’t be this hard. We’re answering the wrong question. The thing about starting a company is you can literally do anything. You’re not part of a corporate hierarchy that dictates the bounds of the problems you can solve. You get to make every decision. No one is coming to save you. It’s scary. It’s empowering." Ben's back on Wrap Text today with a post dedicated to all the startup founders and operators out there. It's a must-read. ↓

It's time for your Weekly Wrap of what's new in Equals! A new schema selector in the query builder for Redshift database connections means anyone can pull from any field without writing traditional SQL. And we've optimized performance when you “Run all” queries in a workbook at once. Snappy Monday. For everything new, improved, and fixed → http://updates.equals.com

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