Expectations. Meet reality 😅 Don't let your A/B tests leave you stranded: https://lnkd.in/dDYWZ8UW
About us
Equals is the fastest, most flexible way to measure and report on your SaaS business. Automate your reporting with precision. Analyze from the comfort of a spreadsheet. Powered by live data from Stripe, Salesforce, Hubspot, and your SQL database.
- Website
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https://equals.com
External link for Equals
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2021
Employees at Equals
Updates
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Is your acquisition strategy sustainable, or is it costing you more than it’s worth? LTV:CAC measures the value your customers bring in versus what you spend to acquire them—in other words, it's your ROI on customer acquisition. ⬆️ High LTV:CAC means you're getting more value from customers than you're spending to get them, signaling it's safe to scale. ⬇️ Low LTV:CAC is a red flag that you're spending too much for too little return. That's a major risk to your cash flow—and cash is king. Learn more about managing against LTV:CAC in The Guide to SaaS Metrics (it's 100% form-free) 👉 equals.com/saas-metrics
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A/B testing isn’t free—its biggest cost is your time. For startups, waiting for a significant result can mean missing out on more iterations and (consequently) bigger wins. Today on WrapText, Matt breaks down when it's worth testing your pricing—and when to go with your gut. 👉 https://lnkd.in/dFBS8T7c
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It's time for your Weekly Wrap of what's new in Equals! We shipped a handful of improvements to make querying and filtering data more intuitive, including: - New icons to indicate when a column has a filter applied - Restyled headers that more clearly highlight selected rows/columns - Placeholder titles for new calculated columns in Preview mode - Reference cells from queried output in subsequent queries Sometimes, it's the little things in life. For everything new, improved, and fixed → https://updates.equals.com
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Every. Quarter. 😅 Don't make your board meeting a final exam: https://lnkd.in/gVDvhp6k
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One of the more fun-sounding SaaS metrics, CAC, is one of the more critical measures of your SaaS business's viability. Not only does your Customer Acquisition Cost serve as a barometer for your acquisition engine's efficiency, but it also plays a role in the allocation of your marketing budgets, empowering you to make informed decisions. There are a couple of ways to look at CAC: 1️⃣ Fully Loaded CAC 2️⃣ Marginal CAC And some levers to help you optimize it. Get all the details in The Guide to SaaS Metrics (100% form-free): https://lnkd.in/ggCpJyS3
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"When I gave myself some space to reflect on the situation I thought it shouldn’t be this hard. We’re answering the wrong question. The thing about starting a company is you can literally do anything. You’re not part of a corporate hierarchy that dictates the bounds of the problems you can solve. You get to make every decision. No one is coming to save you. It’s scary. It’s empowering." Ben's back on Wrap Text today with a post dedicated to all the startup founders and operators out there. It's a must-read. ↓
Earlier this year our go-to-market was all over the place. Pet hotels, radio stations, swag companies - you name it, we pitched it. The lack of consistency in who we spoke to made building a repeatable motion hard. Our instinct was to double down, focus on perfecting our messaging. Get every detail right. This reach for perfection felt like walking a tightrope. But the meta learning here is that success isn't about avoiding mistakes but about getting a few big things right. More on this, on our blog today: https://lnkd.in/eahCnhCj
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It's time for your Weekly Wrap of what's new in Equals! A new schema selector in the query builder for Redshift database connections means anyone can pull from any field without writing traditional SQL. And we've optimized performance when you “Run all” queries in a workbook at once. Snappy Monday. For everything new, improved, and fixed → http://updates.equals.com
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Wanted to give a big shout to Ben McRedmond and the team at Equals for publishing their Guide to SaaS Metrics. Why do I like this one better than others? Cause it's simple, but not basic. The metrics are easy to understand. The explanations aren't excessively complicated, but they also don't skip over the important parts. It's not "explain it to me like I'm a five year old", because five year olds don't give a shit about SaaS Metrics. It's more like "explain it to me like I'm busy". It's super well-done. Link in comments - no opt ins or marketing stuff, I just wanted to share it because it's great. ✌️ MV
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