Etumos

Is your team getting more requests? Are your campaigns taking too long to hit the market? Do you need an extra set of hands to get things done faster? A Campaign Demand Center can help revolutionize your campaign management! Get your campaigns from ideation to execution seamlessly, customized to your needs, ensuring your team operates better and maximizes campaign ROI. Check out the packages below to see how our team can jump right in to give you additional campaign support! Beginner Demand Center 🔸 Perfect if you're starting your marketing operations journey 🔸 Includes a complete audit and optimization of your project management tools 🔸 Custom Campaign Production Guide and Process Advanced Demand Center 🔸 Ideal if you already have established processes 🔸 Detailed discovery phase including interviews with team 🔸 Comprehensive audit and optimization Check out how we can get started: https://lnkd.in/d7ppv9p7 #MarketingOperations #DigitalCampaigns #CampaignManagement #MarketingEfficiency #Etumos #MarketingAutomation #MarketingSuccess 🚀💼

🔍 Not all Marketing Automation Platforms are created equal! Whether you’re team Marketo, loyal to HubSpot, or intrigued by MCAE, making the right choice is key to unlocking your marketing potential. Our Comparative Guide dives deep into what each platform has to offer, comparing everything from database management to platform ecosystems. It’s time to choose wisely and elevate your marketing game 🚪 Ready to open the door to success? Download the Guide at the link in the comments! #MarketingAutomation #MarketingOperations #Marketo #MarketoEngage #HubSpot #Pardot #Salesforce

Meet Kyle Sosa, Etumos Marketing Operations Consultant, who combined a passion for tech and marketing into a thriving career. After starting in customer support, he quickly mastered Salesforce and MarTech, rising to the top. Now at Etumos, he's constantly learning, perfecting his craft, with fun and humor along the way! Can you tell us a little about your background and how you got started in marketing operations? I studied Marketing & Information Systems/Information Technology in college and somehow wanted to combine my passion for marketing and interest in learning technology. I landed a job in customer support and got exposed to Salesforce, which eventually led me to a role helping oversee my company's MarTech stack. From there, my career into marketing operations skyrocketed as I learned Marketo and all things marketing operations from a great team. What do you enjoy most about working with our team? I have learned more in my two years at Etumos than in any role before. Our team is flat out smart, has great industry experience, and makes a pointed effort to share their knowledge and learnings with everyone on the team. What more could you want in trying to become a better marketing operations professional? What does a typical day look like for you? I usually will work with our clients in the morning and pop in my headphones in the afternoon to go heads down on some work. Somewhere in there I find some time to eat, hang out with my family, and oversee my grass growing efforts. How do you stay updated with the latest developments and best practices in MOPs? After cutting through all the noise on LinkedIn, I believe there are some great innovations and ideas being shared on the platform. I don't necessarily agree with everything that's being suggested, but I do think it's important to hear the various arguments for each side of the coin. Can you share a fun fact or something people might not know about you? I once sleep walked into my shower and sprained my AC joint after tripping while stepping out. #MarketingAutomation #MarketingOperations #MarketingConsultant #MarketingOps #MOPs

✨ Need expert advice? We’ve got you covered. ✨ Introducing Consult-A-Goat Office Hours – your chance to spend one hour with a top Etumos consultant on the topic of your choice. Whether it's a tricky problem or a new strategy, you'll leave with game-changing insights. Ready to brainstorm? 💡 👉 Sign up now at the link in the comments and see what our experts can do for you. #MarketingOperations #MarketingOps #Consulting #Etumos

🚨 Tired of Last-Minute QA Headaches? We get it—rushing through QA can lead to costly mistakes. If you’re feeling overwhelmed or unsure about your QA process, Dayna Wellman has actionable tips to help you streamline and strengthen your approach. Standardize Campaign Creation: Consistency = fewer errors. Document the QA Process: Clear steps lead to smoother execution. Use a Checklist: Simple but crucial for catching mistakes. Test Thoroughly: Break it before it breaks you. Team Effort: Fresh eyes catch what you might miss. 💡 Ready to say goodbye to QA stress? Check out our blog for the full guide at the link in the comments! #MarketingOps #CampaignOperations #MOPs #MarketingAutomation

🎬 Missed the live session? No worries! The on-demand version of our Nurture Strategy 101 webinar is now available. If your nurture programs are giving you more stress than success, this is the resource you've been waiting for! 🙌 🔍 In this webinar, you'll discover: Back to Basics: Simplify your understanding of nurture terminology and goals. Use Cases: Learn how to align your targeting with key business outcomes. Tech Insights: Get the inside scoop on building effective nurtures in Marketo Engage, HubSpot Marketing Hub, and beyond. Don't let nurture complexity slow you down—catch up on the insights you need at your convenience. Watch the webinar on-demand now at the link in the comments! 🚀 #MarketingOps #EmailMarketing #Marketo #HubSpot #Webinar #NurtureStrategy #B2BMarketing

🚀 Marketo vs. HubSpot vs. MCAE—who’s the champion of your marketing automation dreams? Drop your favorite in the comments and let us know why! We know it’s tough out there, navigating the sea of MAPs. That’s why we’ve done the heavy lifting for you! Our latest guide, brought to us by Michelle Wilfong-Oliphant, breaks down the ins and outs of Marketo, HubSpot, and MCAE, helping you find the perfect fit for your needs. Whether you’re a data-driven dynamo or a creative campaign wizard, there’s a platform that’s calling your name. 👉 Download the Guide at the link in the comments!

It's time to celebrate a special Etumote celebrating a milestone anniversary this month! 🎉 Happy 5th anniversary at Etumos Jamye Breidenbach! Thanks for all you bring to our team and everything you do to support your clients! Have you worked with Jamye? Help us celebrate her in the comments! #MarketingOperations #Etumos #MarketingConsulting

Ever wondered how you can improve your campaign operations (COPs) process? 🤔 Whether you're just starting or already refining your processes, Dayna Wellman's latest blog dives into the four stages of COPs maturity and how you can level up to the next level. 📈 Here's a snapshot of each level! 🔹 Beginner: New to marketing automation? You’re laying the groundwork for scaling, personalizing, and measuring campaigns. Start with foundational steps and keep moving forward! 🔹 Basic: You’ve got the essentials covered—processes for multi-channel campaigns, SLAs, templates, and basic reporting. Time to refine and optimize! 🔹 Intermediate: You’re experimenting with A/B testing, active nurtures, and hypothesis-based marketing. Keep pushing for optimization and advanced strategies! 🔹 Advanced: Advanced processes, automated reporting, and dynamic content? You’re at the top of your game, ensuring efficiency and effectiveness across the board! 📊 Ready for a self-assessment? Check out our blog to evaluate your current stage and get actionable tips for growth! 🔗 Read the full blog here: https://lnkd.in/dqeax7Zx #MarketingOperations #CampaignMaturity #MarketingAutomation #MarketingStrategy #GrowthMindset #Etumos #MarketingExcellence 🚀📈

🚨 Struggling to Track Your Marketing Success? Get a crash course in UTMs from Michelle Wilfong-Oliphant! If you’re a marketing ops pro, you know the frustration of not knowing which campaigns are driving results. Without UTMs, it’s like trying to navigate in the dark—no clear path, just guesswork. 🌑 Here’s why UTMs are a must-have: 🔍 Track Campaigns: Identify which efforts drive traffic and conversions. 🌎 Know Your Sources: Pinpoint where your traffic originates—social, email, ads, etc. 💡 A/B Test with Ease: Compare campaign variations for optimized results. 📊 Measure ROI: Attribute revenue directly to your campaigns. 🔗 Want more details? Need a UTM generator? Get all the links in the comments! #MarketingOps #DigitalMarketing #UTMs #CampaignTracking #DataDrivenMarketing #Marketo #MCAE