Every Little Word

1 assignment. 1 writer. 1 robot. Who does it better? See the experiment: https://lnkd.in/e8EzZzea #ChatGPT #WhitePaper #ContentWriting

If your content strategy is focused solely on customer acquisition, you’re not thinking big enough! Content can also play a powerful role in nurturing your existing customers. Blog posts, email newsletters, organic social media...these can all help you build brand allegiance, earn referrals, reduce churn, and add tremendous value to your company’s overall customer experience. Find out more about what loyalty content is, which businesses benefit most from it, and how to create it successfully. https://lnkd.in/e3SPQDgR #ContentStrategy #ThoughtLeadership #ContentWriting

What the heck is "loyalty content"? No, it's not the same as marketing content or sales content. Loyalty content is super-specific content designed for your *existing* customers and clients. And if you're smart about it, loyalty content can help you create a wildly devoted clientele. Here's how: https://lnkd.in/e3SPQDgR #ContentWriting #ContentMarketing #CustomerExperience

Let's address the elephant in the room... Our posting frequency here on our company LinkedIn page has dropped. And it's probably not going to pick back up anytime soon. There. We said it. We could come up with plenty of excuses for WHY, but if we're being honest with ourselves and you, it all comes back to one reason: We simply don't have the time! You've probably heard the adage about the architect who has an outdated home because they're too busy serving clients to focus on their own space. Or the hair stylist whose roots are always showing because their priority is making their clients look beautiful. A similar irony tends to apply in businesses like ours: while we would love to have a perfectly curated online presence of our own, the fact of the matter is that our clients always come first, and we've been BUSY supporting them! But don't worry—we're not disappearing from social media completely. When you do hear from us on this page, it will be because we have something truly valuable to share. No fluff. No pitches. Plus, we'll continue investing in the marketing efforts that have proven most effective for us—including CEO Kristen Sweeney's personal LinkedIn. Why are we sharing all of this? Well, transparency matters to us, for one thing. But we also know our clients and colleagues have to make difficult decisions like this every day, so it's important to us that we show them they're not alone. You've probably had to think hard about how to get the most from your marketing efforts with limited time and resources, just as we have. We want you to know that if you choose to partner with us, we understand where you're coming from because we've been there ourselves. We're prepared to meet you where you're at and have frank conversations about where to dedicate your resources for the best value. And if we think you could benefit from pivoting in a different direction, we'll tell you. Running a business requires making difficult decisions every day. We're undaunted by that, even when it means scaling back in certain areas because we feel confident in the direction we're heading. 📌 We encourage you to follow Kristen's LinkedIn profile, which is a wonderful resource for anyone wanting to develop their own thought leadership presence: https://lnkd.in/eaC8i96Z 📌 Want to receive Kristen's thoughts and ideas directly in your inbox? Be sure to subscribe to our monthly newsletter here: https://lnkd.in/ew8Ct76J #contentmarketing #thoughtleadership #contentstrategy #socialmedia

There’s content, and then there’s content people care about. You know, good content. We're talking about social media posts that get comments, blog posts that get shared, and emails that get replies. Why would you want to spoon-feeding your audience information they already know? A better way => pursue fresh, authentic, story-driven content that piques your audience’s interest. How do we do it? Find out: https://lnkd.in/eXq4i7qD #ContentWriting #ContentMarketing #ThoughtLeadership

Our team doesn't pull content ideas out of thin air. Everything we write comes from YOU—your ideas, your ruminations, your challenges, your wins. . . Before each Content Conversation™, we encourage our clients to brainstorm a topic. We'll do a deep dive into your perspective, then one of our skilled in-house writers will pull it all together to craft an SEO-informed, epically readable piece of content. In other words: >>> Your wisdom. Our words. <<< Ready to get started? Book a Discovery Call: https://lnkd.in/g-7HUDuM #contentmarketing ##thoughtleadership #copywriting

Are your hard-hitting articles reaching the right audience? According to one recent study, executive-level decision-makers are the biggest consumers of thought leadership content, and they want that content to provide VALUE. Every Little Word can help you refine your ideas and bring them to life, delivering thought leadership that challenges, teaches, educates, and entertains! Don't wait to book your Discovery Call: https://lnkd.in/g-7HUDuM #infographic #thoughtleadership #contentstrategy

Curious who's behind the content creation around here? Meet Kristen Sweeney, Owner & CEO! Kristen has a deep history of combining content marketing expertise and business acumen to drive successful marketing initiatives. She has ghostwritten books on leadership development, launched websites for major healthcare organizations, and built the content engine for a thriving business consulting firm. She loves tackling big projects and creating something from nothing. She is quality-obsessed and thrives on getting the details right. She also loves the creative aspect of content marketing, helping clients uncover new and original ideas beyond “what everyone else is writing on the internet.” Get to know the rest of the Every Little Word team: https://lnkd.in/g84_7xkp #writingmatters #everylittleword #contentmarketing Kristen Sweeney

What's the hardest part about adhering to your content strategy? 🧠 Brainstorming ideas ✍️ Writing the actual content ⏰ Deploying it on time 🙋 Showing up consistently Drop the appropriate emoji in the comments—no shame! #ContentMarketing #WritingPros #ContentStrategy

Don't overthink it. Go with your gut. What comes to mind when you think about words that MOVED you? We're talking *song lyrics* . . . *novels* . . . *articles* . . .*poems* . . . *theatrical scripts* . . . or even something your mom or mentor used to say to you! Words are everywhere, and the great ones have the power to change our lives for good—and forever. Learn how we use words to help build your brand, increase your visibility, and get your thought leadership in front of the folks who need it most: https://lnkd.in/gj9sKi3f #writingmatters #everylittleword #contentmarketing