Evidenza reposted this
New York-based startup Evidenza, which has been in stealth mode since January, is building a strong case for using artificial intelligence to upend the entire market research process. “Whereas traditional market research tends to be slow and expensive, especially when you’re going after hard-to-reach audiences like CEOs, synthetic research is the alternative—it’s fast, it’s affordable,” said Peter Weinberg, one of Evidenza’s three co-founders.