Experience Advertising

🚀 𝗗𝗶𝘃𝗶𝗻𝗴 𝗗𝗲𝗲𝗽 𝗶𝗻𝘁𝗼 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗘𝘃𝗮𝗻 𝗪𝗲𝗯𝗲𝗿 – 𝗔 𝗠𝘂𝘀𝘁-𝗪𝗮𝘁𝗰𝗵 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄! We are thrilled to share a comprehensive interview with our CEO, Evan Weber, conducted by Maro Chalntoupi of PropellerAds, where he discusses the nuances and strategies of Affiliate Marketing and his journey to becoming an affiliate influencer. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Evan’s Journey: Starting from eBay sales to pioneering affiliate marketing strategies in the health sector, Evan’s journey is filled with valuable lessons on growth and innovation in digital marketing. • Building Successful Affiliates: Evan shares his approach to building effective affiliate partnerships through proactive communication and mutual growth strategies. • Maximizing Conversions: Learn why maintaining a high conversion rate is crucial for the success of affiliates and the overall program, and how we at Experience Advertising optimize every step of the user journey. 𝗘𝘃𝗮𝗻'𝘀 𝗣𝗿𝗼 𝗧𝗶𝗽𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: • Networking and Content Creation: Discover Evan’s tactics for building a robust LinkedIn network and becoming a thought leader through consistent and insightful content creation.    🌟 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗡𝘂𝗺𝗯𝗲𝗿𝘀: • Growth Techniques: How targeted outreach and optimizing conversion rates can substantially boost affiliate program success. • Strategic Content Use: Using LinkedIn's various tools to enhance visibility and engagement. 🔍 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗙𝘂𝗿𝘁𝗵𝗲𝗿: • Evan's methods for affiliate network management. • Key strategies for website conversion optimization. • Tips on leveraging LinkedIn for marketing success. This interview is a goldmine for marketers looking to up their game in affiliate marketing and digital strategy. Whether you're just starting out or looking to refine your approach, Evan’s insights can guide you towards more effective strategies. 📈 Stay ahead in the digital curve with Experience Advertising! #AffiliateMarketing #DigitalMarketing #LinkedInSuccess #MarketingStrategy #ExperienceAdvertising https://lnkd.in/erDSFkSF

Our founder Evan Weber breaking down so many affiliate management tips with Michael Cole of Everflow - Partner Marketing Platform. https://lnkd.in/ejraZqpr

We are still providing this service at the top of the industry!

🚀 The Secret to Effective B2B Marketing: Leveraging LinkedIn Over Google 🚀 In this clip, I share insights on maximizing your B2B marketing efforts and effective affiliate management strategies with Julia Draghici of CPV One: 𝗕𝟮𝗕 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 📉 Understanding Search Volume: B2B topics generally have lower search volumes on Google compared to e-commerce, making heavy SEO investments less effective. 🎯 LinkedIn Advantage: Utilize LinkedIn ads to target decision-makers and professionals in your niche, allowing for more precise targeting. 💸 Cost Efficiency: Creating content and leveraging LinkedIn for traffic is often more cost-effective than traditional SEO efforts for B2B. 📝 Engaging Content Strategy: Use LinkedIn articles to showcase your expertise and services. These articles can act as comprehensive sales pages, effectively pitching your value proposition. 🔄 Seamless Conversion: LinkedIn allows for direct engagement with potential clients. Include calls to action such as "Contact me for a free quote" or "Set up a call" at the end of your articles. 📞 Proactive Communication: Make yourself available for direct communication through LinkedIn, email, or calls. Building relationships is key to converting leads into clients. 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 🌟 Highlight Expertise: Use LinkedIn articles to demonstrate your capabilities in affiliate management, detailing your successes and strategies. 📈 Direct Engagement: Target potential clients who might need affiliate management services with LinkedIn ads directing them to your informative articles. 🤝 Build Relationships: Offer to set up calls and provide personalized advice to affiliates, showing your dedication to their success. 💬 Effective Communication: Regularly communicate with your affiliates, offering tips, support, and updates to maintain strong relationships. 🛠️ Tailored Support: Provide customized strategies and insights to help affiliates optimize their efforts and achieve better results. 💡 Pro Tip: Focus your B2B marketing and affiliate management efforts on LinkedIn for better targeting, cost efficiency, and direct engagement with your audience. #B2BMarketing #LinkedInAds #ContentStrategy #DigitalMarketing #SEO #AffiliateManagement 🌟

🌟 Top Strategies to Maximize Your Affiliate Marketing Earnings This Holiday Season! 🌟 As the holiday shopping season approaches, it’s time for affiliate marketers, publishers, and content creators to step up their game! Black Friday, Cyber Monday, and the weeks leading up to Christmas are prime opportunities to boost your earnings, but with so much competition, having a solid strategy is essential. Here are some tried-and-true strategies that can help you capitalize on this holiday season: - Create High-Impact Content – Focus on long-form content that dives deep into specific deals and shopping guides. Tools like Google Ads and Microsoft Ads can help you target the right keywords to get your content in front of the right audience. - Leverage Social Media Advertising – Platforms like Facebook, Instagram, and TikTok are perfect for running targeted ads that showcase the deals you’re promoting. - Utilize Email Marketing – Tools like Intuit Mailchimp and Constant Contact allow you to send personalized email campaigns with dynamic content that resonates with your audience. - Become a TikTok Affiliate Creator – TikTok is a powerful platform for affiliate marketers. By creating engaging content and linking your affiliate products, you can drive significant traffic and sales. Explore opportunities through TikTok’s Creator Marketplace. - Run Contests and Giveaways – Use tools like Woobox, Wishpond (TSXV:WISH), and Rafflecopter to create engaging contests that build your audience and generate excitement. - Optimize for Mobile Shopping – With mobile commerce on the rise, make sure your content is mobile-friendly. Consider using AMP (Accelerated Mobile Pages) or SMS marketing tools like Sinch SimpleTexting to reach your audience on the go. - Negotiate Higher Commission Rates – Platforms like impact.com and CJ Affiliate make it easy to connect with advertisers and negotiate higher commissions during the holiday season. - Implement Retargeting Campaigns – Don’t let potential customers slip away! Use retargeting through Google Ads or Facebook to bring visitors back to your site and convert them into buyers. The holiday season is a golden opportunity—let’s make the most of it! If you have any questions or want to discuss these strategies further, feel free to reach out. Here’s to a successful Black Friday, Cyber Monday, and beyond! 🎯 #AffiliateMarketing #ContentCreators #BlackFriday #CyberMonday #DigitalMarketing #HolidaySeason #Ecommerce

Why Custom Landing Pages Are Crucial for Your Course's Success In this clip from my webinar with Kelley Tenny of Teach Your Brilliance, I dive into the often-overlooked external factors that can make or break the success of your online course. Key Takeaways: The Growth of Online Courses: Courses have become a major revenue stream for many professionals, whether as a primary business or a side venture. With platforms like Udemy and Coursera, courses have exploded in popularity over the last five years. -Third-Party Platforms vs. Custom Landing Pages: While selling your course on a third-party platform is one strategy, having your own custom landing page is often the best option for maximizing conversions. It gives you control over the design, content, and overall user experience. - Importance of Conversion Rate Optimization: Many course platforms offer templated landing pages that may not be optimized for conversions. A custom landing page allows you to perform A/B testing, optimize headlines, and fine-tune calls to action, which can significantly improve your conversion rates. - Integrating with Course Platforms: Even if you use platforms like Thinkific or Kajabi for your course content and checkout process, you can still benefit from a custom landing page on your own domain. This approach allows for better content management, SEO benefits from blogging, and seamless integration with course platform functionalities. In summary, controlling your landing page design and functionality is key to ensuring your course is presented in the best possible way, ultimately leading to higher enrollments and success.

Why Your Online Course Might Be Failing: Insights from the Inside and Outside In this webinar clip with Kelley Tenny of Teach Your Brilliance, we dive into the critical factors that can make or break the success of your online course. Kelley and I discuss the often-overlooked aspects, both internal and external, that could be hindering your course’s performance. Key Takeaways: - Expertise Isn't Everything: Even if you’re an expert in your field, without the right structure and marketing strategy, your course may struggle to reach its full potential. - Internal Factors: We explore how the content, structure, and overall delivery of your course need to align with your audience’s expectations to ensure success. - External Factors: It’s not just about what’s inside the course; how you market and present your course to potential students plays a crucial role in its success. - Small Tweaks, Big Impact: Sometimes, minor adjustments in either the content or the marketing strategy can significantly boost your course’s effectiveness and reach. - This conversation aims to provide a holistic view of what it takes to create a successful online course, from the quality of the content to the strategies used to market it.

🎥 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗶𝗻 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 🚀 In this clip, Evan Weber discusses the growing influence of content creators and influencers in the world of affiliate marketing: 𝗔𝗻𝗻𝘂𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Affiliate marketing continues to grow every year, with brands increasingly partnering with influencers and content creators. This trend is massive and will keep booming, even if the immediate return on ad spend (ROAS) isn't always significant. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗮𝘀 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀: While it can be challenging, tapping into influencers as affiliates is a strategy more brands are adopting. The key is leveraging the content created by these influencers in your own ad campaigns. 𝗟𝗼𝗰𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸: TikTok has become a powerful tool for local advertising and organic exposure, particularly for small businesses. The platform’s potential disappearance would be a significant loss for local businesses. 𝗚𝗼𝗹𝗱 𝗶𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: The true value lies in using influencer-created content in your brand’s ad campaigns. By taking videos made by influencers and running them as ads, brands can significantly amplify their reach—showing the content to millions instead of just thousands. 𝗣𝗿𝗲-𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: These videos serve as a form of pre-selling, similar to a testimonial or review, which can greatly enhance conversion rates. When a product is pre-sold in an ad or on a landing page, it typically converts better. 𝗪𝗼𝗿𝗱 𝗼𝗳 𝗠𝗼𝘂𝘁𝗵 𝗠𝗲𝗲𝘁𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: The marriage of word of mouth marketing with influencer marketing is where the industry is headed. Brands should allocate more budget to content creation that can then be used in their ad campaigns to drive better results. If you're interested in maximizing your digital advertising, contact Evan to discuss what Experience Advertising can do for your company. There is a better way! Contact: [email protected]

🎯 Clip Insight: Navigating Retail Media Networks and Local Advertising 🎯 In this clip, Evan Weber discusses the importance of leveraging retail media networks, streaming ads, and local advertising for various business sizes: 🛒 Retail Media Networks: Platforms like Amazon and Walmart.com are essential for e-commerce brands with product catalogs. Selling on these marketplaces is crucial, provided it makes sense from a margin perspective. 📺 Streaming Advertising: Streaming ads on platforms like Hulu and Xfinity are becoming more popular, especially for local businesses. These local video plays are increasingly being tapped into by businesses looking to reach regional audiences. 📱 Local Business Advertising: Facebook, Instagram, TikTok, and Google remain highly effective for local businesses and SMBs. These platforms offer robust options for targeting regional markets, which is crucial for the vast number of localized businesses out there. 🏢 Emerging Brands: The post-pandemic market has seen an explosion of new brands. While this increases competition and potentially raises ad costs, the vast inventory on platforms like Google, Facebook, TikTok, and YouTube still offers plenty of opportunities for new brands to succeed with the right strategies. 🎧 Audio Streaming and Podcasts: The clip also touches on the growing interest in audio streaming and podcast advertising as potential channels for reaching new audiences.

🌟 𝗖𝗹𝗶𝗽 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁: 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗤𝟭 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗕𝗲𝘆𝗼𝗻𝗱 🌟 In this clip, our founder Evan Weber discusses strategies for navigating the challenges of seasonality and making the most out of Q1. Here's a breakdown: 🔹 𝗖𝗼𝗺𝗯𝗮𝘁𝘁𝗶𝗻𝗴 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆: Different industries experience varying levels of success throughout the year. While some companies flourish in Q1 (like diet, weight loss, and health insurance), others may see a dip after a strong Q4. The key is to drive sales and traffic cost-effectively, convert visitors better, and capture valuable first-party data for remarketing. 🔹 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Continuous improvement should be a priority. It's not just about self-improvement but also company and website enhancement. This includes optimizing ads, campaigns, and what happens when visitors land on and leave your site. Utilize all available channels like remarketing, retargeting, email, SMS, and display ads. 🔹 𝗦𝗺𝗮𝗿𝘁 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: One common mistake is overspending on retargeting, leading to ad fatigue. Start with a lower daily budget and gradually increase it to maximize ROI. By doing so, you can squeeze more revenue from your traffic and justify increasing ad budgets over time. These strategies are crucial for squeezing the most out of your ad dollars and driving consistent growth, even in slower periods.