Fall Creek®

Sekoya Fruit recently showcased the new LIVIE™ Blueberry Dispenser in action at the Field + Forum event in Meterik, Netherlands. Since then, this dispenser has attracted quite a bit of attention! And who better to put it to the test than Andrea Pergher, our Fall Creek® Area Manager for South, East Europe, Balkans & Black Sea—often referred to these days as the "George Clooney of blueberries." 🫐 The LIVIE™ dispenser is more than just a fruit dispenser—it's an eco-friendly solution that brings joy and fun to consumers, evoking memories of classic bubblegum and snack machines. Here are some of its standout features: 🫐 The dispenser is a cooled unit that holds 3 kg of fruit. A patented Eco Box locks into the upper part, allowing the machine to be filled without physical contact with the blueberries. ❄️ An additional refrigerated unit can be added as a pedestal below the dispenser, increasing the total capacity to 12 kg of fruit. 🥛 The dispenser can be used with compostable, reusable, or 100% recyclable cups in different sizes. You can choose the packaging material in line with your sustainability strategy! 🔵 Only blueberries of LIVIE™ Quality are suitable for this dispenser, thanks to their exceptional firmness, extra-long shelf life, and consistency. #sekoyafruit #livieblueberries #thebetterberryinside #crunchyselection #blueberry #berries #freshproduce #AWorldWithBetterBlueberries #FieldAndForum

Fall Creek® South Africa Grower Support Visits Namibia Excitement was in the air this week as the Fall Creek® South Africa Grower Support team visited various farms in Namibia. With the start of the season, they observed remarkable results from the new line of genetics and variety selections that are adapting exceptionally well to the region. Fall Creek® is committed to giving growers a competitive edge by continuously innovating and expanding our genetic pipeline. Our focus on new selection development is yielding varieties that offer outstanding flavour, size, and an enhanced eating experience across all chill levels. The Grower Support team was thrilled to witness and experience this progress firsthand in Northern Namibia this week. The new Fall Creek® genetics are truly impressive, and we’re excited about what lies ahead. If you’re interested in learning more about the latest Fall Creek® variety offerings, don’t hesitate to get in touch with our team today: Barbara Botes, Jeán Kotzé, Stegmann Hanekom, Nicholas Bowen

Fall Creek® Nursery in Meterik, Netherlands, is growing, and they are looking for people with a passion for the blueberry industry to apply for the following positions: • Production Technician: https://hubs.la/Q02M0fKV0 • Shipping and Production Planner: https://hubs.la/Q02M0fmv0 To apply click on the links above or for more information, contact HR Coordinator Renee Stegeman via [email protected] ____ Fall Creek® Meterik Groeit! Onze blauwe bessen plantenkwekerij is op zoek naar mensen met passie voor de functies: • Production Technician: https://hubs.la/Q02M0fKV0 • Shipping and Production Planner: https://hubs.la/Q02M0fmv0 Voor meer informatie, neem contact op met Renee Stegeman via [email protected]

🎙️ Cort Brazelton Featured on "The Business of Blueberries" Podcast! 🎙️   Our Co-CEO, Cort Brazelton, recently joined Kasey Cronquist, President of USHBC and NABC, on “The Business of Blueberries” podcast.   They discuss the latest in global blueberry production, especially in Peru, and the role of new genetics in tackling growers’ challenges. The conversation also covers the future of blueberry production, the potential of automation, and why industry collaboration is key to driving consumer demand.   As Cort says, “We have an opportunity to make the pie bigger.”   🔊 Tune in: https://lnkd.in/g2fiFFhw

At Fall Creek®, our mission is to build a world with better blueberries. We understand that a thriving blueberry crop starts with the best plants, and that's why we put meticulous care into every step of our production process. From our state-of-the-art tissue culture lab to our high-health growing system that nurtures them to peak vitality, we ensure that our plants are healthy and robust right from the start. But our commitment doesn't end there. Our dedicated grower support team is with you every step of the way, providing expert guidance and support throughout the entire lifecycle of your plants. We’re here to help you navigate challenges, optimize growth, and achieve bountiful harvests. At Fall Creek®, we’re more than just a plant supplier—we’re your partner in growing the best blueberries the world has ever seen. #FallCreekTeam #BetterBlueberries #GrowerSupport #QualityPlants #BlueberryExcellence #CustomerSuccess

Fall Creek®'s US business has a special tradition that is a top favorite among employees. On one Saturday every summer, employees and their families are invited to come pick blueberries at Fall Creek®'s research farm in Lowell, Oregon.   This year's Family U-Pick event took place this last Saturday, August 3rd and resulted in a record turnout of 350+ employees and their family members.   This is the first time in more than five years that pickers made their way through the entire field before time ran out and the majority of people showed up to pick before 8:00 am. It is very special to see our employees show up with their families, especially the children, to pick loads of healthy fresh blueberries! Fun was had by all.   In addition, another tradition is the R&D team harvesting and supplying every employee with a 10+ pound box of fresh blueberries to take home each summer. There is always great excitement around the office as these boxes of blueberries are delivered.   A very special thank you to our Fall Creek® R&D team for all the hard work you all put in during a very busy ripening season to ensure every employee receives the incredible supply of fresh and health blueberries!

Celebrating Women's Day in South Africa She is driven by passion and enthusiasm for her work. She strives for excellence, embraces innovation, and upholds honesty. She is a fierce advocate for what is right, measuring her success by how well she understands, leads, and serves others. She is a Fall Creek® Woman. Today, as South Africa celebrates Women's Day, we extend our gratitude and honor to all the incredible women at Fall Creek® around the world. Your invaluable contributions shape our company, and we are proud to stand alongside you. #WomensDay #FallCreek #Leadership #Innovation #Excellence

When we host Connect events, "connect" isn't just in the name—it's in everything we do. We take pride in connecting with local growers, spending quality one-on-one time to learn, network, and share our passion for the blueberry industry. Today, in Germany, was no exception. At Hof Conrad Hogrefe, Eickeloh we connected with both current and potential growers, welcoming a select group of 40 participants to join us for Fall Creek® Connect Germany. The day was all about Blueberry Cultivation. Dr. Felix Koschnick shared valuable insights on current issues in the German blueberry industry, while Grower Support Representative Bas Tramper introduced the audience to Fall Creek®'s upcoming variety offerings. Bas also discussed the transition to new varieties and the importance of collaboration to enhance quality and experience. The day concluded with a special field visit and a blind berry tasting, providing an ideal introduction to the German market. Want to learn more about Fall Creek® in Germany? Contact us today - Bas Tramper | Teun Leenders

Building a world with better blueberries is no small task, and at Fall Creek®, we take this mission seriously. Thanks to dedicated journalists like Mariusz Podymniak, our efforts are shared with a broader audience, making our journey a bit easier. Through events like Field + Forum, we strive to breed, grow, and serve the blueberry industry better. Listen to what Teun Leenders and Krzysztof Żabówka had to say about our recent event held in Meterik, Netherlands, this July. A big thank you to Mariusz for his invaluable contribution to our cause. Together, we're building a world with better blueberries. 🙌🏼 #FallCreek #worldwithbetterblueberries #field+forum #agricultureinnovation #blueberryindustry

There is a lot of excitement here at Fall Creek® over PeachyBlue ‘ZF08-029,’ a special flavor variety in the Fall Creek® Collection, seeing its first commercial production for the US market this summer. This weekend, Sprouts Farmers Market launched a promotion in their Northern California stores. Our scouts have shared photos with us this week from San Luis Obisbo, Folsom, Sacramento, Walnut Creek, and Elk Grove. Our mid-high chill variety PeachyBlue ‘ZF08-029’ consistently earns top scores in our blind taste tests with its peach-like, highly aromatic flavor. The flavor is outstanding. To learn more about PeachyBlue ‘ZF08-029’ and our other Fall Creek® Collection varieties, talk to a member of our Sales & Grower Support team. Go Blueberries! #fallcreekblueberries #fallcreekbreeding #peachyblueblueberries #sproutsfarmersmarket #aworldwithbetterblueberries #goblueberries https://lnkd.in/eyV58S2p