"With a powerful strategy, there are no limits or barriers that prevent it from being implemented beyond the market in which it was originally developed." This is the case for Oneightyº/FCB’s “Infinity” campaign for LifeLink Puerto Rico, which was originally commissioned to run across the Island to increase the number of organ donors in Puerto Rico. The campaign was so successful that, in just three months, the number of organ donors grew to more than ever before. With its success, “Infinity” captured the attention of LifeLink Foundation, Inc. in the United States, who entrusted OneightyFCB, through sister agency, Cientochenta Agency, to launch the work with local stories across Georgia and Florida, where there's an immediate need to increase the number of organ donors. Read more about this powerful campaign and watch the spots on LatinSpots: https://lnkd.in/enkFhcUF
About us
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
- Website
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http://www.fcb.com/
External link for FCB Global
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- integrated marketing communications agency
Locations
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Primary
100 W 33rd St
New York, New York 10001, US
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1160 Battery St
San Francisco, CA 94111, US
Employees at FCB Global
Updates
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While International Dog Day is a chance for us to all appreciate our four-legged friends, it's also a chance to take a look at how brands are putting canine cuteness to work. FCB London's Chief Strategy Officer, Ben Jaffé, spoke to LBBonline - Little Black Book's Alex Reeves about the “incredible power” of the Andrex puppy, and the science, psychology, and brand strategy that has kept the toilet tissue brand and its Labrador icon together for over 50 years. Paws for thought: https://lnkd.in/ez8gE9hE #InternationalDogDay
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Did you know that what you watch can affect your skin? Research shows that watching action films can spike your cortisol, which causes skin to be more sensitive, while comedy fans may be more prone to laugh lines, and drama lovers may experience more puffiness from crying. To bring this little-known fact to the masses (and better market Burt's Bees face care line), the team at FCB Canada launched "Screencare": product bundles designed to alleviate the skin sensitivities that fans of each genre could experience. Ranging from "The Romance Lover Set" to "The Horrorphile Set," each was not only tested to prove results, but utilized data from the Amazon Ads Brand Innovation Lab to reach the right audiences via a set of clever spots parodying movie trailers of said genres. LBBonline - Little Black Book’s Jordan Won Neufeldt sat down with the team from FCB Canada and Burt’s Bees’ marketing director Cyril Urbano for a chat to learn more about just what it took to bring this to life. Grab the popcorn: https://lnkd.in/e9Aiweyz
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The first jury presidents for the Festival Internacional El Ojo de Iberoamérica have been announced and our very own Global CCO, Andrés Ordóñez, will be leading the content charge as Jury President for El Ojo Contenido. As well as his role as Jury President, Andrés will be speaking at the Festival, which will take place on November 13, 14 and 15 in Buenos Aires, to share his view on the industry and the challenges ahead. Now in its 27th year, El Ojo de Iberoamérica takes a look at the creativity, communication, and entertainment, to reflect Latin thought, creativity, and freshness and share it with the eyes of the world. Read more in LatinSpots: https://lnkd.in/eggs93xv
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Whether it’s inventing a new, virtual way to put fans in the stands or creating live, one-of-a-kind sporting events, the team FCB New York and Michelob ULTRA have a bit of a knack for making the impossible, possible. To find out more about the partnership and their boundary-pushing campaigns, LBBonline - Little Black Book’s Addison Capper tapped FCB New York’s Michael Aimette and Alexandre Abrantes to discuss how they’re using technology in interesting ways to enhance people’s enjoyment of sports, and picking up a couple of Sports EMMYs along the way. https://lnkd.in/ehhCNhiv
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“Modern problems require modern solutions.” That’s the mantra of FCB Group India’s creative digital partner Kartikeya Tiwari (KT), who spends a lot of time reflecting on the dynamic nature of creativity and digital transformation. With a focus on innovation, he emphasises the importance of staying ahead of trends while ensuring that technology enhances, rather than overshadows, the creative process. KT spoke to LBBonline - Little Black Book’s Tom Loudon to share his vision for FCB Group India’s future, the emerging role of AI in advertising, and the critical need for authenticity in connecting with younger audiences. Step into the future: https://lnkd.in/g6g-tJPW
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Did you know that Smokey Bear has been dishing out wildfire prevention tips longer than vinyl records have been scratching? Today, in honor of Smokey's 80th birthday and FCB New York's partnership with Ad Council, we're examining how America's longest-running PSA has evolved with the times. What's the secret to Smokey's continued success? Ad Council President & CEO Lisa Sherman shares her take in her latest piece for ADWEEK: "...his singular message of wildfire prevention and his ability to adapt that message to engage new generations. His iconic run offers several lessons for brands and advertisers: adapt to change, connect deeply with your audience, inspire personal accountability, and never stop innovating." Read Lisa's full piece here: https://lnkd.in/ewRKKju2 And join the National Association of State Foresters, USDA Forest Service, Ad Council, and FCB New York in celebrating Smokey all year long by visiting SmokeyBear.com #OnlyYou #WildfirePrevention #SmokeyTurns80 #SmokeyBearBirthday
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In addition to her role on the global jury, FCB Global Chair & Interpublic Group (IPG) Creative Advisor Susan Credle joins LBBonline - Little Black Book's 2024 Immortal Awards USA Jury, helping to decide what work will be crowned best in class amongst what the US advertising industry has to offer. See the full line up: https://lnkd.in/ePbScQpg
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The nominees for the 18th Annual ADCOLOR Conference and Awards have been announced and we're delighted to see five shortlists across three categories for FCB: 🌟For the second year, we have two pieces of work in the running for “Campaign of the Year,” out of five nominees. “Love, Your Mind” for the Ad Council, from FCB Chicago and FCB New York has been shortlisted, alongside FCB Chicago’s "Banned Book Club" campaign for the Digital Public Library of America. 🌟We have two nominees in the “Most Valuable Partnerships” category: FCB Canada and the Canadian Down Syndrome Society, and FCB New York and Michelob ULTRA. 🌟And Marc Wilson, PhD, EVP of Strategic Inclusion at FCB Chicago, has been nominated for “DEI Executive of the Year.” Congratulations to all our nominees. Winners will be announced at the ADCOLOR Awards on November 16th in LA. Find out more: https://lnkd.in/ecFEVc5Q #ADCOLOR #ADCOLORAwards #ADCOLOR2024 #OffMute
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Summer is often seen as an opportunity to kick back and relax but this summer, there’s been no shortage of alternative entertainment, with everything from the Euros, Tour de France, Wimbledon, T20 Cricket World Cup, and the Olympics (and upcoming Paralympics) dominating screens across the world. Ardent sports fan and FCB London CEO, Katy Wright, shared her favorite moment from the “Summer of Sport” so far with Campaign UK. And, while she’s a huge fan of the Olympics, there’s another moment that demonstrated “The Power of Love” she has for sport… It’s all coming back to Katy now: https://lnkd.in/e4M9k9SF
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