FCB London Chief Creative Officer, Owen Lee, answering the big questions for Campaign UK's "Question of the Week." When it comes to busting brand taboos, Owen says: "It turns out consumers live in the real world. It doesn’t matter which taboos we break, as long as it’s done in an authentic way, then it’s good for the world and good for business." Read on for more... https://lnkd.in/eUZ8rKP3
What taboos still remain for brands to bust? Our CCO, Owen Lee, weighed in on the debate in Campaign UK's "Question of the Week". Hint: "It turns out consumers live in the real world. It doesn’t matter which taboos we break, as long as it’s done in an authentic way, then it’s good for the world and good for business." Read more 🔗: https://lnkd.in/eUZ8rKP3 #CreativeAdvertising #CampaignUK #Taboos #Branding