FERMÀT

FERMÀT is partnering with Darkroom hosting an exclusive night out during New York Fashion Week 2024! Join us for A Night With Darkroom at the iconic Mr. Chow’s in Tribeca, where creative minds from across the industry will come together for an evening of inspiration, connection, and unforgettable experiences. 🌟 What to Expect: •Mix and mingle with like-minded creatives, agencies, and industry leaders. •Enjoy an open bar, gourmet bites, and the chic ambiance of one of NYC's most renowned venues. •Discover new ideas, projects, and potential collaborations that could shape the future of fashion and creativity. 📅 Friday, September 6, 2024 ⏰ 5:45 PM - 9:00 PM 📍Mr. Chow’s (Tribeca) Spaces are limited, so don’t miss your chance to be part of this exclusive gathering! Click below to RSVP and secure your spot today. Looking forward to seeing you there! 👉https://lnkd.in/dqNBGUwi

Unlock your DTC edge with this week’s must-haves! Whether you’re scouting for the latest trends, essential tools, or inspiring stories, Alexa Kilroy got you covered. Here’s what you can’t miss! 🛍️ Store of the Week: Moodi Moodi redefines wellness with enjoyable, science-backed rituals. Their fully branded store integrates vibrant lime green CTAs and banners. Sleek product imagery, playful headers, and an easy-to-read "science" page merge aesthetics with conversion-focused design. Check them out here: https://bit.ly/4cIEuIg 📦 Product of the Week: Little Words Project Bracelets Little Words Project's customizable bracelets offer a playful fashion resurgence, perfect for gifting. Choose from pre-designed messages or create your own. These affordable, high-quality pieces add a personalized touch to any occasion. Customize a LWP bracelet for someone you love here: https://bit.ly/3XltBI6 👀 Content of the Week: Jess Cervellon- 3 Go-To Insight Strategies for Understanding Your Customers Starting in ecomm often begins with hands-on CX experience. Jess Cervellon shares three strategies for gleaning insights from CX work in her Sunday Postcards newsletter. Read Jess' pro tips here: https://bit.ly/3yVZwW8 🎧 Listen of the Week: Foundr Podcast - Alex Neist of Hostage Tape Alex Neist, founder of Hostage Tape, scaled his business to $40M in two years through influencer partnerships. His story and insights into leveraging personal challenges for business growth are a must-listen. Tune in here: https://bit.ly/3MmcGyH 🧰 Tool (and Partner!) of the Week: Chargeflow Wish you had an easier way to handle chargebacks? Chargeflow's fully automated platform manages disputes for thousands of eCommerce brands. With success-based pricing and a quick 90-second sign-up, it's a game-changer for anyone dealing with chargebacks. Check out Chargeflow here: https://bit.ly/3ASwdEo 🛒 FERMÀT Experience of the Week: It's Skinny® - AOV-Rich Funnels Full of Flavor It’s Skinny is changing the pasta game with their 9-calorie noodles, using a conversion-driven funnel to convince customers that low-calorie pasta can still be delicious. The journey starts with ads showcasing people enjoying the noodles, leading to a shoppable video landing page filled with testimonials, 5,000+ reviews, and quick add-to-cart options for the Pasta Variety Pack. The product detail page (PDP) further enhances the experience with eye-catching badges highlighting health benefits like Gluten-Free, Non-GMO, and Keto-friendly attributes, a "how to use" section, and robust reviews to build trust. In-cart upsells and a progress bar to unlock free shipping optimize the customer journey for maximum AOV. It’s Skinny’s approach is a blueprint for building high-converting funnels that elevate the shopping experience. Want to create funnels like It’s Skinny? Book a demo with FERMÀT: https://lnkd.in/eXQvpfki

🥁 Drum roll, please… FERMÀT is thrilled to announce our collaboration with Motion (Creative Analytics), where the art of creative analytics meets the science of data-driven performance marketing! This partnership combines Motion’s expertise in delivering actionable insights with FERMÀT’s cutting-edge tools for creating high-converting shopping experiences across all channels. Expect streamlined creative processes, personalized consumer journeys, and results-driven strategies that eliminate the guesswork! 🛒✨ We’re excited to work with Motion’s innovative team, empowering DTC brands to elevate their creative performance and win at every step of the conversion journey. 📅 Don’t Miss Out on Motion's Creative Strategy Summit! Motion’s 3rd Annual Creative Strategy Summit is on September 19th and 20th! This virtual event will feature sessions on tactical execution and the latest trends in DTC advertising. Register for FREE now: https://lnkd.in/gm9ptbaS

Warning ⛔️ Narrative violation: Treat your ad creative like “art.”

🌟 Ready to fast-track your career in tech? 🌟 Join FERMÀT’s exclusive Growth & ___ Rotational Program—a 24-month immersive experience designed to elevate your career. Start as a Growth Manager, partnering with top-tier brands like Mindbodygreen and True Classic to shape their strategies and drive growth. After 12 months, choose your next adventure, rotating through departments like Marketing, Sales, Product, or Operations. Ready to take the leap? Apply now and share with your network! 🔗https://bit.ly/3yL41mx

🔍 Want to know how mindbodygreen.com works with FERMÀT to gain loyal customers? It’s all about hyper-targeted funnels. mindbodygreen, experts in personalized wellness solutions, harnessed FERMÀT’s precision to amplify their conversion rates. Here’s the breakdown: • Tailored Messaging: By matching post-click experiences with ad intent, mindbodygreen crafted focused funnels for women seeking menopause support, highlighting the benefits of creatine specifically for them. • Exclusive Offers: A compelling "10% off" deal was tailored to resonate with the specific needs of their target demo. •Precision Journey: With FERMÀT, mindbodygreen created a custom experience for each click, ensuring their messaging was on-point and highly relevant, driving impressive conversion rates. Curious how precision can transform your marketing? 😎 Book a demo with our expert team https://lnkd.in/eXQvpfki

🛥️ We took “smooth sailing” to a whole new level with our intimate yacht party for senior leaders at top ecomm brands! It was a privilege to bring together such incredible minds for an unforgettable experience on the water. A special shoutout to our fabulous FERMÀT customers—Maximilien Langlois and Nicola Ryan—for making it even more epic! For more insights on how the event came together, check out Alexa Kilroy's post: https://bit.ly/46VNybK Stay tuned for more future event updates!

You + over 20 DTC leaders 🎁 Sept 4 & 5 for 2 hours. That’s it! https://lnkd.in/ghSxR8xn With each presenter’s single most valuable holiday tactic! 1️⃣ Day one: Tool stack - Single principle - How-to examples - Takeaway application Featuring ↓ Postscript’s Mike Manheimer Triple Whale’s Mia Healy Digioh’s Val Geisler  PostPilot’s Drew Sanocki Social Snowball ☃️’s Zohaib Rattu KnoCommerce’s Bar Bruhis Smile.io’s Jonathan Roque heatmap’s Chase Mohseni FERMÀT’s Sarah Herman Common Thread Collective’s Luke Austin 2️⃣ Day two: Brand panel - Plan + execute Black Friday - No slides, all action - 5 min. each Featuring ↓ HexClad’s Connor Rolain Caddis’s Erin Silvia Herb’N Eden’s Quinton Lewis Original Grain’s Nate Lagos Madewell, Graza (et. al) Grace Clarke Ridge’s Connor MacDonald AJF Growth’s Andrew Faris Portland Leather’s Scarlett Stack Simple Modern’s Bryan Porter U BEAUTY’s Ankit Patel Manssion’s Feras Khouri SarahLevinger(.)co’s Sarah Levinger Alpha Lion’s Sarah Carusona Clever Disruption’s Tiffany Wilburn Nood’s Bryan Cano Hott Growth’s Barry Hott You should come. It’ll be good.

Want to know how 2024’s top brands are planning for BFCM? If so, The Singularity: Black Friday event is your must-attend event … With 20+ DTC experts — like HexClad Cookware, Ridge, and Simple Modern, you’ll get the exact strategies to crush 2024’s holiday season. Don’t wait. Seats are limited and filling fast! Sign up here: https://lnkd.in/ewg4bXdT

New partnership unlocked! 🔓 FERMÀT is teaming up with Levitate Foundry, a Shopify Plus Preferred Partner, to transform post-click shopping experiences! This partnership combines Levitate’s expertise in scaling world-class DTC brands with our advanced tools for optimizing the consumer shopping experience. Expect smoother journeys and higher conversions! 🛒🔝 We’re stoked to work with Levitate’s incredible ecomm network and team, enabling DTC brands to convert more paid ad traffic. For customers, expect a more streamlined shopping journey with personalized and optimized experiences that drive satisfaction and boost conversions. Discover more about Levitate Foundry here: https://lnkd.in/g9iJfKJD