Fifty & Fifty

As we head back to school, let’s hope this year's curriculum covers one crucial lesson: Kindness. Life's challenges often makes it difficult to prioritize kindness, but imagine if we could make it a habitual part of our daily lives—something we do instinctively and without hesitation. Kindness, at its core, is an Action that Benefits others, and it does come with a Cost (ABC). Embracing this mindset can transform how we interact and support one another. Our friends at kindness.org are leading the charge in promoting this approach, creating environments in schools where children learn to normalize and value kindness from a young age. If you are a teacher or have kids in school, take action and see if you can get the Kindness Curriculum going in your community: https://lnkd.in/gNGXvrbu

Thinking about a new website? Before diving in, there are key things you should know that can make the process smoother and more effective. This article breaks down some of the important considerations, from design strategy to user experience, that can help you get the most out of working with a design partner like us. Check it out—knowledge is power when it comes to building a site that truly delivers.👇

Fifty & Fifty and Donately are coming together to dive deep into a powerful insight: 85% of volunteers also donate to the nonprofits they support. This statistic has profound implications for how organizations strategize donor and volunteer engagement. This collaboration is about creating stronger, more integrated engagement strategies that not only boost donations but deepen the relationship between volunteers and the causes they care about. Stay tuned as we work with VolunteerMatch to uncover new ways to maximize the impact of this incredible synergy between volunteerism and philanthropy! 🤝💡 #Nonprofits #Volunteerism #Philanthropy #DonorEngagement

🚀 We are thrilled to announce that our agency is partnering with the incredible Cannonball Kids' cancer Foundation for an exciting rebrand! If you don't know who they are, please take a look and consider supporting their mission. Cannonball Kids Cancer is a forward-thinking organization dedicated to providing grants that fuel research aimed at curing cancers impacting kids. Their mission is close to our hearts, and we are honored to contribute our creative expertise to help amplify their message and broaden their impact. Stay tuned for updates as we work together to craft a bold, new identity that reflects their passion, dedication, and unwavering commitment to finding a cure. 💪🎗️ #DigitalAgency #Rebrand #ChildhoodCancer #CreativeSolutions #MakingADifference #DigitalAgency

🌟 New Podcast Alert! 🌟 In this insightful episode, Devon Gray and Javan Van Gronigen explore the stark economic contradictions in California—a state with the fifth largest GDP in the world and the highest poverty rate in the U.S. They discuss the political and policy challenges that prevent effective poverty reduction, the housing crisis driven by skyrocketing costs, and the transformative power of digital storytelling in changing narratives and influencing policy. Tune in to understand why these issues matter and how we can all contribute to meaningful change. https://lnkd.in/g-WMtPHG NOTE - We used the term “homeless” and not “unhoused.” Sorry about that. #EconomicMobility #HousingCrisis #PolicyChange #DigitalStorytelling #DigitalAgency

🌍✨🌱🚮 We are proud to showcase one of our recent projects: the Beat Waste Pollution interactive site in collaboration with UNEP. This article was designed to not only engage world leaders with compelling narratives and hard-hitting facts about waste pollution but to inspire actionable change. The alarming truth is that we are burying our planet in trash, and without quick interventions in waste management practices, the situation will only worsen. Through a blend of immersive storytelling and impactful data visualization, we aimed to drive home the urgency of the issue and galvanize leaders to respond. Check out the site and join us in advocating for a cleaner, more sustainable future. Together, we can turn the tide on waste pollution! https://lnkd.in/dQ3NksWx ♻️ #DigitalAgency #Sustainability #WastePollution #UNEP #CreativeSolutions

Digital fundraising has evolved a lot over the years. To help you stay ahead, we've created a white paper: "The Future of Fundraising in 2024." Inside you'll find: 🔹 Key trends 🔹 Innovative strategies 🔹 Actionable steps Download your copy now and gear up for a successful year! 📈📊 👉 https://lnkd.in/gUPvxRaA #Fundraising #Nonprofit #2024Trends #DigitalMarketing #DonorEngagement #WhitePaper

This month we had the chance to partner with the California Legislative Black Caucus and California Black Freedom Fund to promote a new event series in California aimed at community discussion around reparation funds. That’s right, California is leading the way in addressing historical injustices and exploring solutions that uplift everyone, ensuring success for all communities. If you live in California, find an event near you and let your voice be heard. https://lnkd.in/gMnMG3zF #fiftyandfifty #causemarketing #marketingforgood #purposedrivenbusiness #marketingagency #digitalmarketing

If you don’t already follow @marcusrussellprice - photographer, videographer, director, and all-around hilarious content creator - you should. On this GWP episode, Marcus and Javan dive deep into the art of the creative process, uncovering what it takes to find stories worth telling, and how those narratives can shape and empower our world. https://lnkd.in/g_vfuKbS #fiftyandfifty #causemarketing #marketingforgood #purposedrivenbusiness #marketingagency #digitalmarketing Invisible Children Inc. KIOO Project Photo: Yoko Haraoka

“In today's digital age,  the challenge for nonprofits is not just about having the right donation software but about effectively engaging donors and cultivating long-term relationships. Technology should be leveraged not just for transactional purposes but as a means to deepen relationships and enhance donor engagement.” - Navigating the Future of Fundraising Over the last 5 years, the landscape of fundraising has evolved significantly. What once was primarily a technology challenge… 🖥️ Outdated Software: Struggling with legacy systems and slow websites. 📶 Poor Integrations: Disconnected platforms and data silos. 🔒 Security Concerns: Ensuring donor data is protected and compliant. …has now shifted to a donor engagement challenge… 📉 Donor Retention: Keeping donors engaged and motivated to continue giving. 📢 Personalization: Delivering personalized communication and experiences. 🌍 Global Reach: Engaging a diverse and widespread audience. 🕵️ Transparency and Trust: Building and maintaining donor trust in a digital age. Here's a look at what we are doing at Donately and Fifty & Fifty to help: 1. Creating seamless, personalized experiences for donors, from the first brand touchpoint to long-term marketing engagements. 2. Using data to understand donor behavior and tailor campaign outreach accordingly. 3. Building fundraising tools and services to run more effective campaigns for less. 4. Ensuring smaller teams can do more with limited resources through simplicity and "ruthless prioritization." Fundraising has become more about building lasting relationships than just making transactions. Let's continue to evolve and find new ways to connect with our donors, and each other! 💪 Comment or DM your thoughts and if you missed the whitepaper covering all this stuff, go get it - https://lnkd.in/gGi-tpwQ ! #Fundraising #Nonprofit #DonorEngagement #DigitalTransformation #Charity #NonprofitLeadership #DonorRetention #DigitalFundraising #DataDriven #CommunityBuilding