More than a grocery store, Erewhon is a cult brand. Here’s how it leverages curation-as-a-service to shape wellness culture.
Fitt Insider
Wellness and Fitness Services
Pittsburgh, Pennsylvania 31,556 followers
Powering the future of fitness and wellness.
About us
Fitt Insider is a newsletter, podcast, and community of industry-leading operators. We’re building the platform for the future of fitness and wellness.
- Website
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https://fitt.co/
External link for Fitt Insider
- Industry
- Wellness and Fitness Services
- Company size
- 11-50 employees
- Headquarters
- Pittsburgh, Pennsylvania
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Pittsburgh, Pennsylvania 15201, US
Employees at Fitt Insider
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Frances Marcellin (Née Cook)
Senior Reporter and Analyst at Fitt Insider + Freelance: Journalist, Newsletter Writer, Content Lead and Editor specialising in fitness, health…
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Courtney E. Powell
Organizational leader spanning strategy, creative and client services.
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Anthony Vennare
Founder at Fitt Insider
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Joe Vennare
Building Fitt Insider | Subscribe for health and wellness trends, insights, and market research.
Updates
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Whole Foods co-founder John Mackey just opened Love.Life, a 45K sqft holistic wellness club. Combining functional medicine, food, fitness, and wellness therapies under one roof, the LA flagship offers memberships ranging from $300/month to $50K/year. From lab tests to pickleball to sauna and ice bath, Love.Life wants to be the one-stop wellness shop.
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Better-for-you chocolate bars promise enhanced focus, sleep, and well-being. The latest: Alice Mushrooms recently secured funding from L Catterton, with actors Zac Efron and Kevin Hart also investing. Emphasizing ingredients and lifestyle, companies are reinventing the chocolate aisle. • Boosting sleep, energy, and focus, The Functional Chocolate Company entered Target and The Vitamin Shoppe earlier this year. • After raising $3.6M, caffeinated chocolate brand AWAKE Chocolate is expanding retail distribution across the US and Canada. • With over $17M in funding, high-protein, low-sugar chocolatier Mid-Day Squares sells ~50K chocolate bars daily.
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Have news to share? Get it in front of the Fitt Insider community 💪 Designed for health, wellness, and fitness operators, our press release platform is a one-stop shop for industry happenings. 🚀 Product launches 🤝 New partnerships 📈 Financial results/reports 💰 Funding announcements 💼 Hiring and personnel moves 📊 Research and survey findings Learn more and submit your press release here >> https://lnkd.in/eiP4SHYk *Note: Submissions are open to all, but press releases are curated for value to our community (which means some won’t be accepted).
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Fitness and wellness brands are partnering up to push healthy lifestyles. Whole-body MRI company Prenuvo was just added to organic grocer Erewhon’s Lifestyle Collective — giving members $400 off its full-body scans. Erewhon also offers exclusives on Seed Health, Function Health, Alo Yoga, and more. Following a similar playbook, fitness brands Equinox, Bandit, and lululemon use membership programs to boost loyalty, while Pvolve and Vuori are hosting co-branded IRL activations.
Wellness Brands Partner Up, Push Lifestyles
https://insider.fitt.co
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movr launched an enterprise-level preventative MSK solution. Based on a world-class MSK prescription algorithm, the new app aims to reduce unnecessary costs associated with poor movement health, absenteeism, and high-cost acute care. With 76% of employers reporting that musculoskeletal health is their top health expenditure and only 20% offering an implemented MSK solution, this product is built to fill that gap. Organizations, insurers, and health providers looking for a movement health partner are encouraged to connect with the team to learn more.
movr Launches Preventive MSK Point Solution for Enterprise Opportunities
https://insider.fitt.co
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David, a startup developing high-protein, low-calorie, blood-sugar-friendly foods, just announced a $10M seed investment. The latest venture from RXBAR co-founder Peter Rahal, investors include Andrew Huberman and Peter Attia — with the latter serving as the brand’s chief science officer. Launching Sept. 16, its first product is a sugar-, gluten-, and artificial sweetener/flavor-free bar claiming more protein per calorie than competitors. It also has ice cream and salty snacks in the pipeline.
David Raises $10M For High-Protein Foods
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Jung+ debuted its Total Longevity System™. Founded by Simon Sakhai, University of Oxford alum and former President of the Oxford Society of Ageing and Longevity, the supplement brand is bringing cutting-edge science to the masses. While high-end longevity clinics offer annual programs costing $100K+, Jung+ Longevity democratizes longevity solutions through its three-step system — engineered to slow aging and optimize performance.
Founded in Oxford, Jung+ Launches Holistic Longevity Program, Offering an Accessible, One-Stop-Shop for the Cutting Edge of Longevity Science
https://insider.fitt.co
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Aviron is on a mission to end boring workouts. The brand’s new Aviron Fit Bike combines the best of fitness and entertainment — leveraging habit-forming psychology and game design to deliver engaging and effective cycling workouts. Users can train, play, stream, and compete across multiplayer games, live races, guided workouts, scenic rides, and coached classes that extend both on and off the bike. Founded in 2018, Aviron Interactive is a Y-Combinator company backed by Stripes and Samsung Next, among others.
Aviron Unveils the Aviron Fit Bike: Transforming At-Home Cycling with Immersive, Game-Driven Workouts
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Life Time's newest location has a 10K person wait list. More than a gym, the “athletic country club” in Tampa, FL spans 6.5 acres and 186K sqft. Inside • Studios for cycling, yoga, and reformer Pilates • Cardio and strength training spaces • Full-service restaurant and bar • Spa and massage • Kids Academy childcare + programs Outside • 12 pickleball and 8 tennis courts • 4-lane lap pool, cold plunge, and kids pool • Beach club and bistro • Basketball court With a $4B market cap, Life Time Inc. is tapping trends like pickleball, strength training, longevity, and social wellness to accelerate growth.