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A TikTok ban has been in talks again, and the House is likely voting on a bill for it this week. What does that *really* mean this time around? And should you panic? Here’s the TL;DR on all things TikTok ban, and what that means for the future of influencer marketing.

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Thank you Miss EmpowHer for the spotlight! I have been inspired by so many incredible women throughout my career - Gabrielle Schaefer, Emma Gonzalez, Grace Murray, Jillian Roberts and Shelley Kay to name a few - and it’s an honor to continue and inspire the next generation of female leaders. 🤝🎉 My hope is that by sharing my story, the work I’ve done at Fohr, and my journey as a Coach I empower those around me to reach for their dreams and pursue their purpose + passions in life with vigor! Check out the article to learn more: ✅ advice on how to succeed in the #influencermarketing industry, skillls to develop, and what’s next in the space ✅ the most important step I took to level up my career ft. Shelley Kay and what you should do now if you’re passionate about growing your career! ✅ how to handle work related stress and learn from failure ✅ keys to building a successful network and setting actionable goals ✅ opportunities to connect with me as a Coach to support your professional development, ongoing learning and find balance in your life! I’m actively taking on new clients at [email protected] ➕my resource list of top books, podcasts and people to follow

With the future of TikTok in jeopardy, we wanted to hear from our creator community about if and how the looming ban is impacting their work. We surveyed 200 US-based creators with at least 10,000 followers — half of whom reported that their entire livelihood comes from being a creator — and shared the findings exclusively with WIRED Read more about the full findings in the article: https://lnkd.in/g8dQasDy

As a firm that doesn’t traffic in physical goods in the course of day-to-day business, we relish the infrequent but potent opportunities we have to manifest our brand in a tangible way.  The most effervescent of these, undoubtedly, is our annual Black Tie Party.  This year - the party’s 10th iteration - as well our founder's own 40th birthday and, coincidentally, our venue, Indochine’s 40th birthday, we were able to do just that. Tiptoeing the line between classic and campy, 2024’s Black Tie exuded a sense of occasion shot through with relaxed elegance, reverence for the New York canon, and the palpable warmth of belonging. Notorious for hosting the city’s creative elite and uptown and downtown luminaries alike, Cindy Crawford described it best as an ideal place to host a “could-only-happen-in-New York type of party.” "What do I want? To plant a fucking flag on the moon. We get one chance at life, this is our moonshot." -James Nord, Chief Executive Officer Thank you to everyone who came out to celebrate with us - we look forward to a great year ahead. 🥂 🖤

THOUGHTS ON A BAN As you are obviously aware, President Biden has signed the TikTok ban into law. Of course, this paves the way to a chaotic year of court cases around the constitutional legality of such a law and the will they/won’t they of the Chinese government interfering in ByteDance’s ability to sell TikTok. In the meantime, we have been keeping our clients up-to-date with thoughts on how we move forward, as well as building increased flexibility into our contracts to account for the potential shutdown of the platform. Today though, I don’t want to talk about tactical advice or next steps as this moves through the judicial branch of the government. I am not going to pontificate on whether a Chinese-owned company should have this much power over American culture. But I AM going to comment on what I see as the great injustice of this law. If ByteDance will not sell TikTok, which they have indicated they will not (or cannot), and if TikTok is actually banned in the United States, it will also mean the end of tens of thousands of small media businesses. Overwhelmingly, full-time creators on TikTok do not have large enough followings on other platforms to support a career and so, for many of them, this ban is an extinction level event. Aside from the closing of businesses mandated - and heavily subsidized - by the government during the pandemic, I cannot think of another time outside Prohibition where legislation will be the direct cause of so many people losing their livelihoods. Mortgages will go unpaid, employees will be laid off and parents will scramble to figure out how to go on supporting their families. Influencer marketing will continue to grow and thrive, but for many creators, the end of TikTok will mean an end to their main source of income. I have to wonder - how loud would the outcry be if this law was forcing the closure of restaurants, barber shops, or other Main Street small businesses? And what support would the government provide? As it is now, there will be no unemployment available for impacted creators; there will be no stimulus checks, no tax credits. Despite spending years building their businesses conscientiously and legally, influencers are facing the sudden closure of their businesses with no lattice of support. Look, I understand that making money on the Internet as a creator is a privilege, and can be a lucrative one at that, but we cannot and should not let that blind us to the injustice that is inherent in this law. Influencers deserve better. As an industry, influencer marketing will continue to grow. But for all America’s small business owners, myself included, we should be able to expect more from our government in what is supposed to be a free — and fair — economy. Cheers, James Nord Founder & CEO

Our founder and CEO James Nord spoke with Ad Age about the current state of Influencer Marketing agencies within the creator economy. With more brands looking to incorporate influencers throughout their marketing, influencer agencies are pivoting to add new capabilities beyond sponsored content. Check out what James had to say in the article: https://lnkd.in/eHkjHjRs

Fohr is honored to be numbered among the 2024 Financial Times' list of Fastest Growing Companies in the Americas! Read more about the rankings here: https://lnkd.in/gDjYw8Qh