Patrick Xhonneux, SAS Senior VP, Global Marketing, partnered with Forrester using Plan-On-A-Page methodology to demonstrate how marketing can drive sales. Watch the video to see how Forrester’s guidance session and team training led to clear goal alignment. https://forr.com/46Ikp3L
Forrester
Research Services
Cambridge, MA 337,562 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
- Website
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https://www.forrester.com
External link for Forrester
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cambridge, MA
- Type
- Public Company
- Founded
- 1983
Locations
Employees at Forrester
Updates
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Save the date for our LinkedIn Live discussion on how to tackle your 2025 budget planning, led by Srividya Sridharan, Fred Giron, Joana de Quintanilha, and Matthew Selheimer, PhD. This panel will cover where to invest, divest, and experiment to fuel success in the coming year. RSVP here to get a reminder right before we go live!
2025 Budget Planning: A Global Panel For Tech, B2B Marketing, & CX Leaders
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Time is running out! Join us in Austin September 9–12 to get strategies to advance your tech, data, and AI priorities. Watch the highlights to see what’s in it for you! https://forr.com/46EINTK
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GenAI will transform the contact center, but you shouldn't expect genAI-powered agents (just yet). Senior Analyst Christina McAllister breaks down the highest-potential use cases in this new What It Means episode. https://forr.com/4fYvaDk
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Explore more AI myths that can sabotage your adoption, seven best practices to ensure AI success, and top use cases to jump-start your journey. https://forr.com/3YS2WUo
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🏆 🏆 🏆 We are thrilled to announce our 2024 Technology Award recipients for North America! First Student and Best Buy are the winners of the Technology Strategy Impact Award, and Scotiabank has won the Enterprise Architecture Award, presented in partnership with The Open Group. These awards, which will be presented at #ForrTech North America, recognize these organizations for aligning their technology strategies to accelerate business outcomes and improve customer experience. Learn more about their stories. https://forr.com/4crZzH7
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Go deeper into our 2025 budget planning research. Attend one of our tech, CX, or marketing webinars to explore budget recommendations for growth and differentiation. https://forr.com/4dMwNC8
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Medical deserts aren’t confined to rural areas — hospital closures and other factors mean they can pop up anywhere. Hear Principal Analysts Arielle Trzcinski and Judith Weader explain here. https://forr.com/3YH6qcr
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Listen to this episode of The CX Cast to learn how to leverage conversational AI to enable consistently good experiences, how vendors have evolved, and the motivations for adoption. https://forr.com/4c3tN30
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Today, tech leaders are under tremendous pressure to scale the demands of their business. They need to create a high performing IT organization to do that. To build a high performing organization, tech leaders need to use the latest AI technologies. Join our LinkedIn Live next week for a conversation with Chuck Gahun and Mike Gualtieri, moderated by Matthew Guarini. They'll give a preview of our upcoming #ForrTech North America event and explain the role of data and AI in high-performance IT. RSVP here to get a reminder when we go live! ⤵
Technology & Innovation Summit Preview: AI’s Role In High-Performance IT
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