Daily B2B Marketing Tips

Hesitant to share your startup story? Here’s why you shouldn’t be. 👇 👇 Every now and then, I speak with a founder who is obviously very early stage. When I talk to them about getting them on my podcast, there's sometimes hesitancy. They say things like, "It's too early to talk about it. We don't have product-market fit," or, "We just have a couple of customers right now." Here’s the thing: this is a big misconception in the founder's mind. When you talk about your business, you’re not talking about product features or the number of customers you have. You're talking about your vision and the problem you’re solving. Don't be afraid. You should be talking about the problem, the people, and your vision. This is what attracts buyers and stakeholders—they're invested in the problem you're solving and your vision for the future. Your job as a company is to deliver on your brand promise. So, don't hesitate. Go on podcasts, go on LinkedIn, and talk about what you do. There's nothing better you can do for your business. I promise. --- #StartupFounders #Startups #EarlyStageStartups #Advise #VivekNanda

We were shaken by the news last year that my wife had not one, but two different types of cancer. Breast Cancer and Cervical Cancer. Following further treatments, and procedures, the diagnosis of Breast Cancer was ruled out. However, Cervical Cancer was confirmed (stage 1a, elevated from precancerous CIN5 stage). We had multiple LEEP procedures and then eventually had a Hysterectomy. Hysterectomy resulted in removal of Cervix, Uterus, and Fallopian tubes. Fortunately for us, we are already blessed with two beautiful daughters ages 2 and 4 years old. Thankfully, last month we had clean reports and were cleared. This whole experience once again puts life in perspective...both personally and professionally. For years, I have been dreaming about building something at the intersection of healthcare, marketing, and tech. Last week, I announced that I'm launching the biggest project of my career. I've decided to build a healthcare focused media company. -> https://www.tophealth.care I'm about to launch my new show and podcast - "The Uprising Show". My mission is to amplify and spotlight the innovators, visionaries, and pioneers in the healthcare industry. Very grateful and honored to have completed the recordings with these extraordinary people: Autumn-Kyoko Cushman - CEO and Co-Founder at ShiftRx Kat Ketter, - AVP, Member Experience at Jefferson Health Plans Avish Bhama - CEO and Founder at Klinic Troy Shaffer - VP Contact Center Operations at SCAN Health Plan Frederik Mueller - CEO and Co-Founder at Third Way Health Shweta Patel MD - Founder at Gaya Wellness Sagar Patel - Founder and CEO at Ocean Calm Dr. Jobby John - CEO and Founder at Nimbus Healthcare I’ve spent 13+ years in marketing as a leader and Go-To-Market expert, and scaled several companies from 0 to 1 —  and now I’m ready to take this to the next level with the goal of connecting buyers and sellers in a frictionless way in the healthcare world. If you haven't noticed, I already started a weekly healthcare roundup series on LinkedIn a couple of months ago, this show is the next step in the same direction. Can’t wait to show it to you in the coming days. I'm really excited about it!

🚨 It’s high time we pivot to GTM strategies that prioritize "people." We’re witnessing a huge disconnect between B2B Go-To-Market strategies And what buyers really want. The focus has been skewed towards what businesses desire Instead of addressing the actual needs of buyers. Buyer behaviors have evolved. Sticking to outdated self-centered Me-2-Me GTM strategies is a recipe for disaster. Instead of crafting smooth, buyer-centric experiences, many businesses are inadvertently creating friction. Think about it – whether it’s thought leadership, events, partnerships, or communities, everything in the B2B world should center on people. So, where can you find these "People-first GTM Strategies"? I’ve been fortunate to be part of the incredible ClubPF community, led by Mark Kilens and Nick Bennett at TACK. Their relentless focus on building and refining "People-First" frameworks and GTM strategies has been a game-changer! Today, this dynamic community is evolving into "TACK Insider", from now on ClubPF is TACK Insider, continuing its mission to revolutionize B2B Go-To-Market strategies. Let’s come together to champion "People-first GTM"! Also, a big shoutout to Mark and Nick for celebrating the rebrand, and cheers to many more years of innovation and "people-first" growth! Let's go 🚀 #B2B #B2BMarketing #PeopleFirstGTM #GTM #B2BCommunity

Have you heard of Wynter yet? Let me tell you a secret, I have been on Wynter for several years now and making money with them in minutes. All you do is - register with them, and start getting opportunities to provide feedback to leading B2B companies on their messaging and research. Sometimes it's on the company's website, sometimes it's on their landing pages. I find it fascinating as a marketer, not only because I get to make some money within minutes, but also because I learn a lot myself. Things to do, things not to do, you know what I mean. Now here is the deal - They are accepting more people in the B2B world who love to give feedback, and are looking for a low-key side hustle, you can apply here -> https://lnkd.in/emJu8zAd   Btw, I loved their conference (#Spryng) too, hopefully, I will be joining in the near future. #b2bmarketing #messaging #b2b #wynterfans #paidpromotion

This morning sent out the 125th edition of Fresh Salmon 🐟 🐟 - Your favorite B2B Marketing Newsletter 💥 -> https://lnkd.in/eZ2Tkqv2 Covering: 1) B2B Marketing Strategy = Audience Growth 🎯 + Brand Growth 🎯 + Pipeline Growth 🎯 2) Why Video Podcasts Are Essential? 📈📈📈 3) [Announcement] Launch of my new healthcare focused podcast - "The Uprising Show" 📢📢📢 Honorable mentions Peter Caputa and Cody Schneider 👏👏 Note: Newsletter powered by beehiiv #B2B #B2BNewsletter #B2BMarketing #FreshSalmonNewsletter #VivekNanda

Tired of chasing quick wins that don’t drive real growth? I get it – everyone wants a magic solution to scale their business effortlessly. But here's the reality: there will always be channels that allow you to capture demand more easily, and others that require more effort but are equally important. Yes, some channels are easier and quicker to generate leads, but they often come with quality constraints. On the other hand, the more challenging, less scalable channels can provide deeper, more meaningful connections with your target audience. Given the choice, never cut down on those harder, face-to-face channels. They offer invaluable opportunities to connect directly with potential buyers, building relationships that can drive long-term success. Embrace these unscalable channels – they’re a blessing. #b2b #b2bmarketing #freshsalmonnewsletter #VivekNanda

"She who is closest to the customer wins, she who stays closest to the customer continues to win." I saw this on a post by Jill Rowley last week. Really profound. This statement serves as a powerful reminder of the essence of effective GTM strategies — proximity to and understanding of the customer. It was a great reminder of how GTM strategies need to align with this thinking. Today's thinking! It's really noisy out there, and very hard to get the attention of your prospective customers. There is literally no excuse for companies to not explore options that will help you get that facetime with your prospective buyer. (o hello - Nearbound!) Remember, everything starts with a relationship. Trust is built through relationships. Too often, marketing is focused on building an audience, engaging with prospects, and orchestrating several channels. Although all those things are great, are they getting you any closer to your customers? That is the lens you have to view your efforts from. Truly connect with and understand your customer's needs. CC: Jared Fuller Isaac Morehouse #B2B #B2BMarketing #Nearbound #Partnerships

This afternoon, I had the incredible privilege of joining a podcast episode hosted by two absolute legends. Richard Harris™ and 🏄♂️ Scott Leese - the "Surf and Sales Podcast". I'm not gonna lie, I spent the first 5-10 minutes starstruck, just soaking in their presence and having an absolute fanboy moment. Meanwhile, despite their legendary status, both gentlemen humbly insisted they were just like anyone else in the room. Talk about humility. Their down-to-earth demeanor only added to the experience. We had a fantastic conversation, and I'll be sure to share the episode here once it's released. Richard and Scott organize the unique sales conference: Surf and Sales Summit. It's an intimate sales conference set in the picturesque locale of Costa Rica. Tickets are now available. For more information, visit surfandsales dot com. #SurfandSales #B2B #B2BPodcast

I'm on Demand Wars - the ultimate game-show style podcast series. And this man - Bolaji Oyejide 🔥🎙 knows how to do intros. 🔥🔥🔥🔥🔥

🐟 I've sent 120 editions of my B2B Marketing Newsletter: Fresh Salmon Nearly 5,000 B2B marketers, founders, sales pros, and product managers receive weekly insights for free, empowering them to excel in B2B Demand Creation and Audience Building for market dominance! 📈 Key Stats: - 45% Open Rate - 3% Click-Through Rate - 34% of subscribers have opened at least 15 emails - 23% have opened 20 or more emails - 10% boast a 100% open rate, with over 10 emails opened Suno AI, or simply Suno, is a generative artificial intelligence music creation program designed to generate realistic songs combining vocals and instruments. I asked Suno to create a song for Fresh Salmon Newsletter, this what it came up with 👇👇  = = = [Verse] Breaking news It's time to read The hottest newsletter Guaranteed B2B marketers They're in the know Fresh Salmon Where the insights flow [Verse 2] Founders and sales pros They all dive in Product managers Let the fun begin It's the fastest growing in its niche With 5000 readers It's hard to miss [Chorus] Fresh Salmon Swimmin' through your screen Get the latest buzz That's what we mean B2B marketers Check your inbox Join the wave Fresh Salmon rocks = = = What do you think about it? #B2B #B2BMarketing #AI #GenerativeAI #FreshSalmonNewsletter #VivekNanda