G2

🆕 Our August 2024 State of Software is now live! 🆕 Curious about the current trends shaping the #B2Bsoftware landscape? Our report dives into key trends you can't afford to miss, from the explosive growth of #AI to the vertical markets attracting the most buyer traffic. Get the full scoop & see how these insights can drive your H2 action plans forward. Grab your copy: https://lnkd.in/eTGaFJU4 Check out the link below for 5 top trends from Shaun Bishop. #StateofSoftware

Ready to fuel your growth with the power of customer voice? Join G2 at SaaStr Annual in San Francisco! 📍Visit us at Booth #P401 to discover how you can turn customer feedback into a revenue-driving engine for your business, boosting pipeline, expansion, & retention year-round 📅 Already attending? Don’t miss our CMO, Sydney Sloan, at her speaking session: "How to Adapt Your Go-to-Market to Win in the Age of AI" on Wednesday, September 11, at 1 PM 🔗 Book a 1:1 meeting with G2 or register for the event now (link below!) #SaaStrAnnual

At G2, we're committed to helping B2B software buyers & sellers be more security conscious.  Some of our recent innovations include: 🔒Security assessment badges on G2 Profiles, a feature made possible by our integration partners SafeBase, Whistic, Drata, Conveyor, Vanta and Responsive.  🔒SecurityScorecard ratings directly in G2 Profiles - grading akin to credit scores for cybersecurity. Learn more in the full piece from our VP of Security Market Research, Dr. Chase Cunningham, linked below. #B2Bsoftware #cybersecurity

Are you ready to unlock 🔓 the full potential of your account-based marketing (ABM) strategy? We've teamed up with industry leaders – RollWorks, a division of NextRoll, Intellimize, New Breed, NetLine, and Act-On Software – to create "The B2B Marketer's Essential Account-Based Kit." ⬇️ Download your copy of the (free!) guide now & join a community of B2B marketers committed to staying at the forefront of ABM innovation.

The creativity from our inaugural EMEA #G2BadgeBonanza was off the charts, with competition so fierce we couldn’t stop there... While we crowned our winners last month, our judges were blown away by so many submissions that we had to give some extra shoutouts. Check out our blog for the honorable mentions that caught our eye👇 https://lnkd.in/eD3BZjyt

We ❤️ highlighting the exceptional talent within G2. Meet our August #EmployeeSpotlight: Vatsal Singh, a Senior Engineering Manager based in Bengaluru 🇮🇳! Learn more about his journey & see what career advice he lives by👇 ⭐ 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? I was casually job hunting until I had my first call with G2, where I was referred by someone who had great things to say about the company. After each interview, my admiration for the company & its people grew significantly. By the final interview, I was certain that this was where I wanted to work. I believe interviews truly reflect a company's culture - I encourage everyone to use interviews to determine if a company aligns with their desired work environment. I started on 30th August 2021 when my baby was 27 days old😀 ⭐ 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? I am naturally a nurturer and am grateful to have the opportunity to help and support others. G2 helps us lead with consciousness and empathy, and I can see that it makes a significant difference in my relationship with my manager and team. We have built a strong foundation of trust, care, and respect for each other. ⭐ 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Enthusiastic, Respectful, & Inclusive ⭐ 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? When I first joined G2, my team consisted of one engineer, one product manager, and myself. Since then, I have successfully built three teams from scratch. We utilized various methods, including campus hiring and summer internships, which have been highly effective in helping us recruit individuals at different levels who seamlessly integrate into our culture and are also great professionals to work with. Building these teams has allowed me to interact with many people and learn about new products, tools, and technologies, for which I am extremely grateful. ⭐ 𝗪𝗵𝗮𝘁'𝘀 𝟭 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁? My manager once told me, "If you don't ask, the answer is always no." I try to live by this advice and encourage my team to do the same. Being curious is a skill that everyone should cultivate. What does my product need to grow? How can I help? What skills do I need to advance to the next level? Can I try something that we haven't done traditionally? A good team is where you can ask questions and gain the context and skills to learn and be most effective in your role.

🗓️ Join us next week for our next LinkedIn Live Customer Conversations session with Amplitude's Ari Hoffman & our own Katlin Hess from G2! Get actionable insights on fostering collaboration, driving growth through customer experience, & keeping engagement strategies fresh in the fast-paced SaaS world. Mark your calendar & tune in to get the opportunity to hear from a customer advocacy expert live👇

❌ The Challenge: Efficiently sourcing leads & driving pipeline  ✅ The Solution: G2’s Monty for Sales joins as an AI-powered SDR Read the full case study at the link below & learn more about Monty’s secret sauce from our own Dallon Zinszer!

🗓️Tomorrow: Join our own Kelly Walters as she takes the virtual stage alongside Workday's Evett B., Demandbase's, Stephanie S. McArthur, and Qualified's Sarah McConnell at Demandbase's ✨Mastering Account-Based✨ event. 🚀 RSVP & grab more deets here 👉 https://lnkd.in/erfWYBjK

For the first ☀️Field Day☀️ at our FY25 Midyear Meetup, G2ers competed in Mind, Body, & Heart challenges, that included sports, trivia, & a G2 Gives initiative with Kaleidoscope Inc. 👏 Congrats to our 'Friendly' winning team: Aravind Raj, Dallon Zinszer, Jason Yao, Megan Balaguras, Brooke Morse AND to our 'Competitive' winners: Nikki Morales, Brett Nehls, Marina Schlosser, Palmer Houchins And huge shoutout to Kirstin (KP) Powdrill for delivering the bookbags we packed for Kaleidoscope, a foster care program designed to serve youth in Chicago! 🤗