Bridging Art and AI: The BEING Project with Rashaad Newsome American interdisciplinary artist Rashaad Newsome wanted to create a human-centered AI that expressed the best of humanity, unencumbered by the corrupting influence of systematic racism and oppression. GenCityLabs helped realize this vision with BEING (the Digital Griot), a social humanoid AI chatbot undefined by race or gender, which uses a combination of 3D animation, game engines, generative grammars, scripted responses, and machine-learning models to actively engage with — and teach — humans. Newsome developed BEING’s search algorithm which uses non-Western indexing methods and highlights alternate histories and archives such as abolitionist, queer, and feminist texts. The model was trained primarily on the works of authors, social activists, philosophers, and poets like Bell Hooks, Dr. Cornel West, and Paulo Freire. GCL rigged and modeled BEING so that it could animate in real-time using custom-choreographed motion capture. Next, GCL integrated voice-to-text software which allowed guests to speak and ask questions to BEING as well as text-to-voice software which allowed BEING to speak from its wealth of information. In addition to performing at a few museums, BEING was a months-long installation at the Park Avenue Armory in NYC where workshops were held combining lecture, dance, storytelling, mindfulness meditation and Q&A. BEING was recently featured as part of the New Frontiers programming at the Sundance Film Festival. #Innovations #ArtAndAI #EventTech #FutureIsnow #AI #Experiential
Gen City Labs
Marketing Services
San Francisco, CA - California 1,596 followers
Powering brands with custom interactive experiences.
About us
Welcome to Gen City Labs (GCL), your partner in crafting extraordinary interactive experiences that captivate audiences and drive brand engagement. As a leading creative experience studio, we collaborate with brands and agencies to bring their visions to life across both live and virtual channels. Our team of experts leverage the latest technologies to create showstopping storytelling within interactive pop-ups, activations, tradeshow booths, and more. GCL is the trusted partner of choice for Fortune 500 brands and global agencies. With our proven track record in crafting immersive and interactive programs, we empower brands to achieve their most critical priorities with their target customers, fostering lasting connections and driving business growth. Why choose GCL? • Unparalleled Creativity: Our team of visionary creators pushes boundaries to develop unique and unforgettable experiences that resonate with your target audience. • Technology Pioneers: Stay ahead of the curve with our expertise in cutting-edge technologies such as AR, VR, AI/ML, Blockchain/Web3, and Gesture Control & Motion Capture. • Tailored Solutions: We understand that each brand is unique, which is why we customize our interactive experiences to align perfectly with your brand identity and objectives. • Industry Recognition: Our work has garnered accolades from industry experts and has been featured in prestigious publications, positioning your brand at the forefront of innovation. Get in touch: [email protected]
- Website
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https://www.gencitylabs.com
External link for Gen City Labs
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- San Francisco, CA - California
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Experiential Marketing, Brand Activations, Custom Event Technology, Experiential Retail, Experiential Technology, Community Loyalty, Virtual Reality, Ambient Intelligence, Sports Sponsorship, Sponsorship Activation, Gamification, Event Tech, Agency Partner, Digital Collectibles, Unity Developers, EBC, Guest Experience, AI Marketing, Augmented Reality, and Fan Engagement
Locations
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Primary
San Francisco, CA - California 90007, US
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7911 NE 33rd Dr
Suite #140/150
Portland, Oregon 97211, US
Employees at Gen City Labs
Updates
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🏀 What We Learned: Final Four 🏀 The Final Four was a showcase of incredible brand activations and exceptional experiences. We observed unique engagement levels that surpassed many other major sports events. The key driver? The highly coveted 18-28 age demographic, and it was evident throughout. Here are some standout activations from the event: 📱 AT&T: An interactive, AI-enabled futuristic basketball experience that captivated attendees with cutting-edge technology. 🏠 Home Depot: A Shaq-enabled augmented reality photo experience that blended fun and innovation seamlessly. 🥤 Coca Cola: 'Creator Stations' that allowed attendees to easily create and share cool social media content, boosting online engagement. 🚗 Nissan: Large footprints outside the stadiums of both the Men's and Women's Final Four, featuring thematic scenes, unique hoops for play, and a series of interactive spaces within their footprint. 💡 Invesco: An immersive LED surround experience that took attendees through a thrilling 'last second shot' simulation. 🎉 Comcast: A slow-motion, confetti cannon experience that left attendees with memorable, shareable takeaways. Our takeaway? DIGITAL IS BACK - and the fans love it! The Final Four showcased how digital activations can create memorable and engaging experiences for attendees, driving deeper brand connections. #FinalFour #BrandActivation #FanEngagement #DigitalInnovation #EventMarketing
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Discussing more ways that brands could level up their game for themed events! #BrandMarketing #Experiential #ExperientialMarketing #Marketing #EventTech #BrandActivation #FanEngagement
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🌟 How to Turn an Event Audience into a Community 🌟 Transforming an event audience into a thriving community is a game-changer for brand engagement and loyalty. Here’s how to foster a sense of belonging and connection that lasts long after the event ends: 🤝 Create Shared Experiences: Design interactive activities that encourage attendees to collaborate and connect. For example, host team challenges where attendees work together on creative projects or problem-solving tasks. 📱 Leverage Technology: Use event apps and social media platforms to keep the conversation going. Set up a dedicated event hashtag and encourage attendees to share their experiences on Instagram or Twitter. Create a LinkedIn group for continuous networking and discussion. 🏅 Recognize and Reward: Acknowledge active participants and contributors. For instance, give out digital badges or certificates to those who engage the most in event discussions or contribute valuable insights during sessions. 🎤 Facilitate Meaningful Conversations: Host Q&A sessions, panel discussions, and roundtables that allow attendees to voice their opinions and share insights. Implement an “Ask Me Anything” (AMA) session with industry leaders to facilitate open dialogue. 🌐 Build a Post-Event Strategy: Keep the momentum going with follow-up emails, newsletters, and post-event meetups. Share event highlights through a post-event video recap and invite attendees to a virtual meetup to discuss key takeaways and next steps. 💡 Provide Value Continuously: Offer valuable content and resources regularly. Organize monthly webinars on relevant industry topics or provide access to an exclusive library of whitepapers and research reports to keep the community engaged. Turning an event audience into a community is about creating lasting connections and providing ongoing value. By fostering engagement, leveraging technology, and maintaining communication, you can build a loyal and active community around your brand. #CommunityBuilding #EventStrategy #AudienceEngagement #BrandLoyalty #EventMarketing
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🌟 Creating Interactive, Experiential Stories 🌟 Crafting interactive, experiential stories is more complex than it seems. We must consider every aspect of the consumer journey—from attracting them to the experience, engaging them deeply, and creating messages that resonate long after. And that's just the beginning! #ExperientialMarketing #ConsumerEngagement #Storytelling #BrandExperience
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in what ways do you think Brands could level up their game for experiences? #BrandMarketing #Experiential #ExperientialMarketing #Marketing #EventTech #BrandActivation #FanEngagement
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🌟 How to Turn Consumers Into Fans 🌟 The age-old question for all brands: How do you convert a customer into an advocate who actively promotes and shares your brand? The answer lies in psychology. People share what they find valuable, whether it’s financial savings, humor, or efficiency tips. Empower your customers with tools to provide value to their friends and followers on social media. Offer shareable content that saves money, makes them laugh, or streamlines their day. By doing so, you can transform customers into advocates and advocates into passionate evangelists. #BrandLoyalty #CustomerAdvocacy #MarketingStrategy #BrandEvangelism
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🌟 AI Voice Assistant Leap with ChatGPT-4o 🌟 The AI voice assistant just made a massive leap with ChatGPT-4o, and it’s set to revolutionize the events industry. Imagine a camera identifying vendors instantly, assisted by AI that knows your preferences. The future is here, and we can't wait to dive in and help build it! #AI #ChatGPT4o #EventTech #FutureIsNow
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In our recent discussion with Joel Udwin from Niantic, we discussed examples of AR experiences and how they help solve real problems for people. #AR #brandmarketing #experiential #experientialmarketing #marketing #ARtechnology #innovations
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🌟 Creating Family-Friendly Activations 🌟 In the B2B space, we often don't have our families with us, nor would they be interested in our content. But the key is in the output. Create interesting visuals and exciting experiences that attendees want to share with their kids. This approach engages attendees even after they return home, making the event experience sneaky, resonant, and memorable! #EventMarketing #FamilyFriendly #B2B #BrandEngagement
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