Consensus

We're thrilled to welcome ReachSuite.io to the Consensus family! This acquisition is just the beginning as we continue to elevate buyer enablement and reshape the future of product experience. Get ready for an exciting new chapter! 🎉 Learn more: https://lnkd.in/euXyayTq

Ask any seasoned Solutions Engineer about their biggest challenge, and you might hear a collective groan at the mention of POCs. We know all too well that delivering a POC can feel like a Herculean task—one that can eat up days, if not weeks, of valuable time and resources. It’s like being asked to bake a five-layer cake and grow the ingredients yourself! But here’s the thing: a well-crafted POC is more than just a necessary evil. It’s the turning point where your product goes from "interesting" to "irresistible" in the buyer’s eyes. POCs come with their challenges—including the time and resources needed to build custom sandboxes, the struggle to provide a guided experience for the buyer, and integrating usage data into your CRM. But what if you could turn that daunting process into a streamlined, data-rich experience that can be deployed in seconds? That’s where our latest move comes in. We’re SO excited about our acquisition of ReachSuite, an innovative company that shares our mission to simplify complex B2B sales. This acquisition means we can offer live product simulations—enabling presales teams to deliver immersive POCs that engage buyers, accelerate sales cycles, and empower smarter decision-making. Check out Todd Janzen's latest article on PreSales Collective, and learn how this acquisition is set to change the game for presales teams everywhere: https://lnkd.in/eehMnGbc #DemoAutomation #Acquisition #ProductExperience

I first started Consensus in my basement in 2013 with this idea that technology should be able to create a better buying experience, shorten the sales cycle, all while gathering a rich data set from buyer engagement analytics to help inform go-to-market teams. I didn’t know what words to use back then. I just knew that B2B buying was painful, complex, and slow and buyers wanted a more efficient way to buy. The demo bottleneck was a big source of pain for a lot of #presales and #technicalsales teams. (For more on the demo bottleneck: https://lnkd.in/gGBJ_MbH) All of this was so new that even early adopters struggled to understand how fundamentally we were changing B2B sales. So I invented the term #DemoAutomation to hopefully describe it better. In 2015 I realized our company name at the time (DemoChimp) did not adequately describe the benefits to the buyers: how our solution discovers and engages other stakeholders, and how the data helps bring alignment among the buying group. So we changed the company name to Consensus. Around that time I built a simple prototype of what I called a “click-through demo”, in which a buyer would click through a simulation of the software as a way to “experience” the product in a controlled, guided environment. I told the Board, “At some point, we need to add the interactive ability for the buyers to experience the software.” Up to that point the Consensus solution included a unique approach to personalization: video clips and documents that would self-organize based on responses to questions, and thus create the perfect demo for each individual. That works really well, but it is natural to want to get your hands on something you’ve seen and try it for yourself. Again, the focus was on the #buyerenablement question: “How do we help the buyers get what they need as soon as they are want it, not when the sale team is available?” So a few years later we launched Tours: adding the ability to piece together a path that could guide buyers through an interactive demo experience. Now, with the ReachSuite acquisition, we’ve added even more immersive ways for the buyers to experience the product. With so many ways to learn about, explore, and experience the product, Consensus is no longer just a demo automation tool, but a Product Experience Platform. I’m particularly excited about how combining Consensus with ReachSuite will help buyers get what they need at every stage of the buying process. In our profession, we think of those stages as Marketing, Sales, and Customer Success, but the buyer just thinks of it as one long challenging process to make a difficult risk-filled decision. The ability to not only get a personalized automated video demo but also to be able to deeply try out the software for themselves leads to faster buyer decisions. - Garin Hess, Founder of Consensus Congratulations to ReachSuite.io and Consensus!

💪 This acquisition gives marketing teams a new superpower: the ability to optimize their product demos as a key asset for demand generation, product education, and lead conversion. Learn more: https://goconsensus.com/ #b2bmarketing #martech

Thank you to PreSales Collective for sharing this monumental news—Consensus has acquired ReachSuite.io! 🎉   This isn’t just another acquisition; it’s a game-changer for the entire PreSales and Go-To-Market community. With buyer behaviors evolving, staying ahead means offering more than just solutions—it means delivering seamless, interactive experiences that truly engage.   Learn more about the future of product experiences here: https://lnkd.in/euXyayTq

We’re beyond excited to announce our strategic acquisition of ReachSuite.io that propels us into the next era of demo automation, covering the entire buyer’s journey from awareness to expansion: https://lnkd.in/euXyayTq With this partnership, we’re bringing you a complete product experience—from immersive product tours and on-demand video demos to cutting-edge live sandbox environments. Powered by our advanced AI engine, these tools will empower your revenue team and customers with actionable insights, transforming how enterprise buying is done. ReachSuite’s incredible team and culture align perfectly with ours, and together, we’re ready to redefine what’s possible in B2B sales. Discover how Consensus and ReachSuite are uniting to create the world's first product experience platform: https://lnkd.in/euXyayTq #DemoAutomation #Acquisition #ProductExperience

The Future of Demo Automation is Here - Consensus has acquired ReachSuite! We’re thrilled to announce that Consensus has acquired ReachSuite.io! This acquisition marks a major step forward in delivering a complete product experience that spans the entire buyer's journey—from marketing and sales to customer success. Watch the video below to hear directly from our CEO, Doug Johnson ReachSuite’s CEO, Collin Smith, and our Chief Product & Technology Officer, Mike Trionfo, as they share why they’re excited about this transformative partnership. With this acquisition, we’re bringing you: 🎥 On-Demand Video Demos: Interactive and personalized demos that buyers can access anytime. 🧭 Interactive Product Tours: Seamless product walkthroughs that engage and convert. 🛠️ Live Product Simulations: Dynamic sandbox environments that let buyers experience your product in real-time. 👉 Learn more about how this acquisition will reshape the future of demo automation and transform the enterprise buying experience: https://lnkd.in/euXyayTq #DemoAutomation #Acquisition #ProductExperience #B2BSales #SaaS

After a week of strategy sessions, goal-setting, and alignment, we wrapped up our Consensus onsite in Provo, Utah, and hit the road home. Some of us drove, some flew, and some decided to take it up a notch with miles of trail running.   Well done, team! Thanks for sharing, Codin C.! And thank you, Provo, for the stunning scenery and unforgettable memories ✌️   Curious about joining our team? Learn more here: https://lnkd.in/gXtRqW_x

We're excited to see Dan Hixson representing Consensus at the AI Summit next week! His insights on using AI for sales qualification are sure to spark some great discussions. Don't miss his panel!

The number of stakeholders in buyer groups has increased by 19% in the last year. This makes identifying who moves the needle more difficult than ever. That’s why knowing how to leverage your data to uncover buyer intent can be extremely helpful in narrowing down your top stakeholders in a buyer group. Sales teams can use a few high-level criteria to separate top stakeholders from the rest of a buyer group: • What is their level of influence inside the buyer group? • How likely are they to make the final decision? • Are they a champion for your product? • Are they involved in budgetary decisions? Using these criteria as the base, you can then gather data to inform and enhance your discovery and identify the unique needs and wants of your target stakeholders. Learn more about identifying and targeting key stakeholders: https://lnkd.in/gu2U6Suj #B2BSales #SalesStrategy #DemoAutomation