We are excited to announce that we have officially partnered with Clay! Thank you Peter Kang for the warm welcome. If you haven't heard of Clay yet, it is currently one of the strongest tools for GTM and Outbound teams. The number of creative ways the tool can be used is like nothing else in the market. If you have any questions or would like to learn more about how to implement the tool in your current workflows, we are happy to help. At Gngine, we find the best tools to get the job done as efficiently as possible. Some teams just don't have the budget to hire a full sales team and need to scale creatively. Stay tuned as more exciting partnerships will be announced soon! #B2B #SaaS #Outbound #Sales
About us
We're a GTM Agency, helping B2B companies scale using a data-driven growth engine. Increase sales velocity with our technology-enabled engine, allowing you and your team to focus on building meaningful relationships.
- Website
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https://gngine.com
External link for Gngine
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Sales Engine, Sales Tools, and Growth
Locations
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Primary
New York, NY, US
Employees at Gngine
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Alex Puga
Sales & Growth @ Gngine | GTM agency powering companies into hyper-growth.
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Jake Kurtz
MPS Master's of Project Management Student at Syracuse University | Growth & Product Specialist at Gngine
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Julien Déniel
Co-CEO Afffect | Webmedia + Agency | Profitez d'une veille quotidienne et d'experts en Social Media, Rédaction et Prospection pour trouver vos futurs…
Updates
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Some people do not like to take this approach to outreach, however it is extremely effective. Especially for early-stage, pre-seed to Series A companies looking to scale their revenue. When you need to make every penny count, hiring a sales team is just not an option. Meetings are the best way to get a feel for the market and the product you are selling. The best way to get meetings on the calendar is by sending thousands of emails per day and you do not want to risk tarnishing your company’s main domain. The messaging and the target audience is also important, however that topic is for another time. You have to ensure your email infrastructure is set up correctly or there is no point in sending thousands of emails a day as they’ll just end up in spam. Here’s some guidance: 1. Buy backup domains and route them to your main domain. Ex. domain.com, domainusa.com, trydomain.com, usedomain.com. Then you can create, for example, [email protected], [email protected], etc. 2. Create inboxes for each domain You can use either Gmail, Outlook, or another email service provider. Some people like to set up inboxes with multiple different ESPs to further diversify IPs and maximize email deliverability. You want to keep it to 2-3 inboxes per domain. 3. Set up every domain and inbox For every single domain, you will need to set up DNS records such as SPF, DKIM, DMARC, MX Records, and CNAMEs. For every inbox, per domain, you will want to add a profile picture, and forward every email received to a master inbox to manage incoming emails with ease. Ultimately, this master inbox is linked to your CRM which will maintain data quality. You’ll want to then connect your inboxes to an outreach tool. Check out Instantly.ai or Smartlead.ai for this. They are leaders in the market and might know a thing or two. 4. Enable warm up of the inboxes To be safe, the warm up stage involves your inboxes sending and receiving emails over time to increase its reputation. The better the reputation the less likely your emails will end up in spam. This has recently been challenged and it might not matter as much as we compare results of warmed inboxes versus not warmed. 5. Start running your campaigns Finally, you are able to run your intentionally designed campaigns targeting the right people. In no time, you will tap into different areas of the market where you might not even have thought to look. It's based on iterations and consistently moving the needle closer to PMF. Make sure you are sending no more than 50 emails/inbox a day. While running your campaigns, monitor the reputation and health of your domains to avoid any disruption. Let us know your thoughts/opinions on this approach. And if you want to dig deeper into how this is done, happy to have a chat.
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Reaching out to potential customers out of the blue can actually pay off if you play your cards right. Let's break down what makes a cold outreach hit the mark. 🤖 1: The subject line sets the stage. You want something that catches the eye and speaks directly to what matters to your prospect. Think keywords that ring a bell for them. For example, "CAC < 30% of average LTV customer" for founders looking to measure the health of their company. 2: There's the body of your message. Keep it short, you just want to start conversation. Focus on what’s in it for them, not just what you want. Highlight a problem they're facing that your solution can solve. For us, we focus on lacking sales performance. It can be really frustrating not knowing if what you're doing is even working. 3: The all-important call-to-action. Keep it simple and low-pressure. Obviously you wouldn't jump straight to asking someone to live together. Instead, offer something of value with just a click. At Gngine, we offer insights on challenges many early-stage companies are facing and how we can be proactive against them. Sure, this kind of personalized approach isn't for mass blasting. But if you're aiming for quality over quantity with your top-tier prospects, it's golden. Personal touches lead to better results, hands down. Curious how we can help you achieve your next sales milestone? Let's set up time: [email protected]
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This is exactly what we are saying. 🔥 A great tool stack and a competent salesperson with experience will do more damage at a fraction of the cost. Later, organizations can fully adopt the system and the whole sales team will be running like a well-oiled machine.
The reality is, one person with Clay, Smartlead and Apollo.io is more efficient than 10 SDRs without. With those three tools, you can import 10,000+ leads into a table and have them enriched, qualified, and personalized for a campaign in 10 minutes. Think about how long it would take for an SDR to do that manually. Weeks? Months? On top of that, hiring a Clay agency is less expensive than hiring 10 SDRs, without the commitment of a full time employee, and with the collective knowledge of all our clients’ campaigns being applied to yours. Here are some common rebuttals that I hear from people when I make this claim: 1. AI can’t write emails as well as my SDR can. You’re right, it can’t. However, a person using AI is definitely able to. Any emails that your SDR send have a pattern in the structure, wording, and cadence, even if they don’t notice them. By identifying the openers, value props, problem statements, and offers that work in your SDR’s manual emails, you can easily templatize and replicate their email to the point where the difference is hardly noticeable. 2. My SDR is able to do better research on prospects, which leads to better copy. This is a common misconception that people who don’t use Clay have, but I would argue that Clay can actually do it better. On top of its hundreds of native integrations, you can use AI web scrapers like Claygent to literally find any publicly available data point on a person or company, at scale. If prompted correctly, you’re training an aggregation of all human knowledge to do research for you. On top of that, it connects to non-native data sources using the HTTP API integration, allowing you even more access to data. Research isn’t a problem. 3. A full-time SDR knows the product better, which leads to better copy and higher conversion. This is absolutely correct- I’m not at all advocating for the end of the SDR. In fact, I think the day to day of the SDR is evolving to something far more exciting, now that their entire top of funnel can be automated. At The Kiln, our engagements involve a lot of hands-on work with in-house sales teams to figure out the best way to automate their workflows. Ultimately, they know their product best. We’re essentially scaling their best ideas while testing some of our own. I’m bullish to the point where I think most companies’ entire top of funnel can be automated at this point, especially in the early stages. Clay accelerates testing, iteration, research, email writing, and ultimately, chances of success. Super interested to hear any thoughts on my long and wordy take on the future of sales ⚡️
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Check out our latest blog here: https://lnkd.in/gFjkmp7g We touch on how sales organizations typically operate and how this has already started to change. The focus today is in efficiency. Let us know your thoughts!
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Ultimately, this is the optimization of resources. With technology, like AI, the augmentation of human skill is at close quarters. Let's talk about how we can do this for you.
Great people and great technology both enhance productivity. Put them together in a well-designed machine and they improve it exponentially. #principleoftheday
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