What does an ideal tech stack look like? Well, to start, there is such a thing as too much tech. Here’s why: 👉 Each new software requires a certain level of expertise to use proficiently Especially for smaller marketing teams, multiple tools can be quite frustrating to navigate and assign ownership to. 👉 More software can be an integration nightmare The more integrations, the more likely something can go wrong. From data transfer errors to slow processing speeds, it’s better to save yourself the hassle. Combing through multiple tools to treasure hunt for data is not recommended (for the sake of your sanity 😖). But, consolidating your data under one “roof” makes it much easier to digest and analyze. If you want to hear more about creating the best marketing tech stack that fits your needs, check out the full video with the link in the comments.
Gorilla 76
Advertising Services
St. Louis, MO 6,288 followers
INDUSTRIAL MARKETING AGENCY. We help B2B companies in the manufacturing ecosystem grow through revenue-focused marketing
About us
THE INDUSTRIAL MARKETING AGENCY. We help B2B companies in the manufacturing ecosystem grow through revenue-focused marketing programs. We know the manufacturing sector. For more than a decade, we’ve built our expertise working with B2B companies throughout the manufacturing ecosystem. Our clients include engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics integrators and industry 4.0 tech companies. We are guided by our core values of results, improvement, relationships, kindness and inclusivity.
- Website
-
http://www.gorilla76.com
External link for Gorilla 76
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- St. Louis, MO
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Inbound marketing, Traffic/lead generation, Lead nurturing, Measurement & analysis, Marketing strategy, Website design, Search engine optimization, Content marketing, Conversion optimization, Lead intelligence mining, Email lead nurturing, and Marketing automation
Locations
-
Primary
408 N. Euclid Ave.
3rd Floor
St. Louis, MO 63108, US
Employees at Gorilla 76
-
Joe Sullivan
🦍 Co-owner of the industrial marketing agency, Gorilla 76 | 🎙️ Host of The Manufacturing Executive podcast | ⚙️ Marketing advisor to B2B…
-
Jennifer Dhar
Thinker + Administrative Assistant at Gorilla76
-
Jon Franko
Co-Founder of Gorilla 76 - THE INDUSTRIAL MARKETING AGENCY | Host of The Manufacturing Employer podcast | Passionate about company culture | Advocate…
-
Randall Zaitz
Thinker & Digital Creative Director at Gorilla 76
Updates
-
Your ad headline can make or break the whole ad, so how do you write a compelling one? According to senior writer Allen Fennewald, here’s how: ✏ Spend 2-3x more time on the headline than the body copy If you fail to capture attention with your headline, they won’t even bother to read the body copy. ✏ Be clear over clever, but don’t forget to add some color Your customer should know exactly what your headline means. If they don't, they'll just keep scrolling through their feed. However, without some personality, your ad also runs the risk of portraying your company as bland. So, don’t forget to bring out your company’s persona in your ad copy. Allen’s a big nerd when it comes to ad copywriting, so check out his LinkedIn for more knowledge, or see the link below to watch the full episode.
-
Google Analytics 4 officially replaced Universal Analytics in July 2023. Almost a year later, it’s important to note what G76 senior strategist Peyton Warren has to say about changes in traffic data. While you might have seen a dip in your YoY or QoQ traffic since last July, that doesn’t necessarily mean fewer people are browsing your website. Google just changed the way they track traffic. Think per user (new way) instead of per device (old way). Want to brush up on GA4? See the full IML episode using the link down below.
-
How do you turn customer insights into messaging? Our friend and Industrial Marketing Live guest Mary Keough has a simple but impactful framework to nail your messaging: 1️⃣ Conduct customer interviews No one knows your customers better than… your customers. So, there’s no better resource to gather insight into what truly matters. 2️⃣ Identify themes and commonalities You’ll know when you’ve gathered enough customer insights when you’ve heard the same answers over and over. Those talking points and the way your customers talk about those topics will give you the foundation to reach them better through your own messaging. If you want to learn more about customer insights, check out the full IML episode with Mary in the comments section below.
-
🎉 🎉 🎉
🦍 Co-owner of the industrial marketing agency, Gorilla 76 | 🎙️ Host of The Manufacturing Executive podcast | ⚙️ Marketing advisor to B2B manufacturers
Just shy of four years ago, I made the decision to launch a podcast. And since that day, for 200 consecutive weeks without missing a single Tuesday morning, I've published interviews with manufacturing leaders (and professionals influencing manufacturing leaders) about the things that matter most to them. In this milestone episode, I've compiled sound bites from 21 of those 200 episodes (and referenced many others as well). I've organized what I've heard and summarized what I've learned around seven central themes. They are: 1. Supply chain 2. Labor 3. The next generation 4. Automation 5. Digitization and industry 4.0 6. Sustainability 7. Leadership I wanted to say THANK YOU to all of you who have been loyal fans and supporters of this show as it's grown from obscurity to well over 1000 weekly listeners. These first 200 episodes have been an incredibly rewarding body of work to have produced. And I have no intention of stopping anytime soon! In the comments, you'll find a link to the episode, titled "7 Central Themes from 200 Episodes of The Manufacturing Executive", along with the leaders I've referenced (or whose sound bites are sampled). #manufacturing #leadership
-
-
If you happened to miss a session at the #IMSummit, or if you want to rewatch some of your favorites, check out the recordings!
Did you attend the 2024 #IMSummit but want to see the sessions again? Here’s how to access the presentation materials! ⬇️ 𝗪𝗵𝗲𝗿𝗲 𝗰𝗮𝗻 𝗜 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘀𝗹𝗶𝗱𝗲 𝗱𝗲𝗰𝗸𝘀 𝗮𝗻𝗱 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀? You can find the presentation slide decks and recordings here: https://lnkd.in/gRqr75gp Use the password that our team provided to you via email. 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗵𝗮𝘃𝗲𝗻’𝘁 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝗺𝘆 𝗽𝗮𝘀𝘀𝘄𝗼𝗿𝗱? No worries! Simply send us a direct message, and we'll send you a new password. 𝗪𝗵𝗲𝗻 𝘄𝗶𝗹𝗹 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲? Many of our session recordings are now available! Any remaining recordings should be available by mid-March. You can find them on the same page where you found the slide decks. 𝗪𝗵𝗲𝗿𝗲 𝗰𝗮𝗻 𝗜 𝗳𝗶𝗻𝗱 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀? While slide decks and recordings aren't available for the workshops, we encourage you to contact the workshop presenters directly for any information you may need: Workshop 1 presenters: - Grace Wright - Aren Buresh Workshop 2 presenters: - Lee Lambert Chapman - Jennifer Dawkins #marketing #industrialmarketing #manufacturingmarketing
-
-
When creating your brand narrative, craft your story using the hero’s journey… But you’re not the hero in this story, your customer is. And what makes a great story? Conflict ⚔ Ask yourself: 👉 What problems are my customers facing? 👉 How does it affect their lives on a daily basis? 👉 What are the stakes if those problems aren’t solved? 👉 How does our product solve those problems? Answering these questions will help you produce a story that resonates with your customers, putting your brand at the forefront of their minds. Want to learn more about creating your brand narrative with G76 writer Grace Halverson? Check out the full IML episode in the link below.
-
Carefully crafted messaging tailored to your ideal customer makes all the difference in inbound marketing… So why not do the same to attract talent? Ask yourself: 👉 What type of culture do you want to build? 👉 What core values will set the foundation for that culture? 👉 What does an ideal [position you’re hiring for] look like for our company? Positioning a product and a job opening boil down to similar, if not the same, principles. Interested in building a strong company culture? Check out the full IML episode and Jon Franko’s podcast “The Manufacturing Employer” in the comments.
-
Where should your retargeting audience come from? According to our senior performance marketer Kevin McClary, website visitors are your best bet. Here’s how you can set that up: 1️⃣ Install a LI Insight Tag or FB pixel to start tracking website traffic and what ads they’re clicking on to get there. 2️⃣ Especially for those of you with longer sales cycles, include all website visitors from the past 180 days in your audience. Excluding visitors beyond 90 or 30 days means excluding potential customers from hearing why you’re their best option. Besides website visitors, you can always retarget the engaged members from your cold campaigns and those who’ve visited your social media company page, as well. Curious about more audience-building tips? Check out the full IML episode in the comments section.
-
Check out our senior performance marketer Kevin McClary's experience at the Industrial Marketing Summit. 🔥 #IMSummit