About us
Greenbook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. + The Greenbook Directory connects buyers with suppliers of market research services by providing detailed information on research firms and by supporting client-supplier interaction with new online tools. + With our Content Marketing Program, we help market research companies better demonstrate their strengths and capabilities, position themselves as experts, and generate more qualified leads. + IIEX events offer a window into the future of the industry with an emphasis on using innovation in solving real business challenges through better insights. + Sign up for the weekly newsletter to receive exclusive insights content straight to your inbox: https://bit.ly/2Vckw3N
- Website
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https://www.greenbook.org/
External link for Greenbook
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- publications & websites for market researchers, market research resources, healthcare market research resources, qualitative market research resources, buyer's guides, directories, innovation in market research resources, and consumer insights events
Locations
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Primary
234 5th Avenue
Suite 303
New York, NY 10001, US
Employees at Greenbook
Updates
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A Must-Listen for Market Research Enthusiasts! In this episode of the Greenbook Podcast, Lenny Murphy dives deep with the one and only Angus Reid – a true legend in the industry! From his decades-long career to the latest challenges of modern polling, Angus shares invaluable insights on: 1️⃣ The evolution of market research 2️⃣ The role of AI in shaping the future of insights 3️⃣ The ethical responsibilities researchers can’t ignore today Tune in to discover how Angus is moving from traditional surveys to modern approaches, and what this means for the future of research! → https://hubs.ly/Q02P0Y4w0
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The Exchange is live! 🚨
The Exchange: Episode 56
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Live in 30 Minutes! 🚨 Don't miss Episode 56 of The Exchange—where our hosts Karen Lynch and Lenny Murphy dive deep into the hottest insights and strategic breakthroughs shaking up the industry right now. This is your chance to get the inside scoop on everything you need to know to stay ahead! 📅 Tune in Today to join the action, ask your burning questions, and be part of the conversation that everyone will be talking about. ⏰ See you in 30 minutes!
The Exchange: Episode 56
www.linkedin.com
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Struggling with moderating and analyzing large-scale qualitative data? What once felt impossible is now a reality with advanced AI and online platforms. Join us on Friday, August 2nd, to see how new platforms enable you to interview and analyze hundreds or thousands of participants effortlessly. Discover how these tools can revolutionize your research with tailored insights and rapid results. Register now to witness the future of qualitative research! → https://hubs.ly/Q02P0XlQ0
Online Qual & Qual at Scale — Greenbook
greenbook.org
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Here’s the hard truth: Surveys often come with inherent bias, hidden motives, and a hefty price tag! Let’s dive into the top issues with these programs, from biased survey titles to scoring systems shrouded in mystery. Ready for a reality check? Learn how ethical market research can help you get to the heart of employee satisfaction without the glitz and glamour. → https://hubs.ly/Q02P0V9y0 George Kuhn, Drive Research #Surveys #OnlineSurveys #SurveyData
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Get ready, Washington, D.C.! The most anticipated event in insights, analytics, and innovation is heading your way! Mark your calendars for April 30 - May 1, 2025, as IIEX North America takes over the capital city. With over 1,000 industry leaders converging, this is your prime opportunity to: 🚨 We’re still accepting speaker and sponsorship applications—seize the chance to be a part of this groundbreaking event! Save the date and keep an eye out for more exciting updates! → https://hubs.ly/Q02P0WPp0
IIEX North America 2025
greenbook.org
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Greenbook reposted this
Navigating the AI Maze in Research? We’ve Got You! Join Greenbook and CMB on September 12th at 1 pm ET for a FREE webinar. Casey Mohan and Richard Scionti will take you behind the scenes of their rigorous testing with GenAI. You’ll get actionable insights on: 1️⃣ Elevating Insight Quality: Learn how GenAI is enhancing engagement and boosting data integration. 2️⃣ Choosing the Right Tools: Discover which AI tech truly delivers—and what to avoid. 3️⃣ Maximizing Impact: Get tips on combining AI with human expertise for the best outcomes. 4️⃣ Ensuring Ethics & Security: Find out how to vet tools for safety and ethical compliance. Don’t miss out—register now to future-proof your research! → https://lnkd.in/dJ53wCcs
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Transform Your Approach at IIEX Latin America 2024! Unlock the secrets of the LATAM market in Miami on September 25-26. Meet industry pioneers, discover game-changing trends, and prepare for future success. What’s in It for You? • Innovative Insights: Discover what’s next in market research. • Key Connections: Network with leaders. • Future Success: Gain strategies for growth. Secure your spot today! → https://hubs.ly/Q02P0X460