🚨 Industry Shifts You Can’t Afford to Miss – Episode 56 Newsletter is HERE! 🚨 This week’s edition is packed with game-changing updates: 🔥 Disruptive Partnerships: Protobrand + Brandtrust and Voxco-Ascribe are shaking up the insights world. 🌍 Vypr’s U.S. Expansion: The bold move and why data is key to success. 🚀 AI Takeover: iPhone 16’s powerful AI features and OpenAI’s latest model are set to transform industries. Plus, the latest on metaverse marketing and the UK’s junk food ad ban! 💥 Stay ahead of the curve—subscribe now to get the latest insights!
About us
Greenbook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. + The Greenbook Directory connects buyers with suppliers of market research services by providing detailed information on research firms and by supporting client-supplier interaction with new online tools. + With our Content Marketing Program, we help market research companies better demonstrate their strengths and capabilities, position themselves as experts, and generate more qualified leads. + IIEX events offer a window into the future of the industry with an emphasis on using innovation in solving real business challenges through better insights. + Sign up for the weekly newsletter to receive exclusive insights content straight to your inbox: https://bit.ly/2Vckw3N
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https://www.greenbook.org/
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Updates
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Curious how CX can make or break a brand? 👀 You're in luck! 🎙️💥 Our very own Karen Lynch, Head of Content at Greenbook, joins Jeannie Walters, CCXP, CSP on the CX Pulse Check podcast for an exciting deep dive into CX challenges! Get ready for: 1️⃣ The Sonos app fiasco and the costly lesson of ignoring customer feedback 2️⃣ Surprising branding insights—why even grammar matters (with a 2024 election twist!) 3️⃣ How augmented reality is reshaping the future of shopping If you’re serious about elevating your CX game, this is a must-listen! Tune in now! → https://lnkd.in/ebS7s6Aa
[Experience Action Podcast] CX Pulse Check – September 2024
https://experienceinvestigators.com
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Are AI-generated insights enhancing your reports or compromising their accuracy? 🚨 As AI continues to transform market research, this critical question is on the minds of many professionals. With the growing reliance on AI, it’s vital to address the ethical concerns that come with it. Join Greenbook and Civicom, Inc. for an in-depth exploration of the four major ethical issues in AI-generated reports: 🔒 Data privacy & security 🧠 Human oversight vs. AI reliance 📊 Proprietary content vs. training data 💡 The phenomenon of AI hallucinations Don’t miss out—register now! → https://hubs.ly/Q02PP--_0
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Gen Z is already shaping the future of healthcare—are you ready to meet them where they are? With disruptors like Amazon and CVS shaking up the industry, it's more important than ever to connect with the next generation of patients. Discover how investing in the next generation early can build long-term brand loyalty! → https://hubs.ly/Q02P0Vcm0 Rob Klein, Klein & Partners #BrandResearch #GenZ #HealthcareResearch #HealthcareIndustry
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A Must-Listen for Market Research Enthusiasts! In this episode of the Greenbook Podcast, Lenny Murphy dives deep with the one and only Angus Reid – a true legend in the industry! From his decades-long career to the latest challenges of modern polling, Angus shares invaluable insights on: 1️⃣ The evolution of market research 2️⃣ The role of AI in shaping the future of insights 3️⃣ The ethical responsibilities researchers can’t ignore today Tune in to discover how Angus is moving from traditional surveys to modern approaches, and what this means for the future of research! → https://hubs.ly/Q02P0Y4w0
Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid
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The Exchange is live! 🚨
The Exchange: Episode 56
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Live in 30 Minutes! 🚨 Don't miss Episode 56 of The Exchange—where our hosts Karen Lynch and Lenny Murphy dive deep into the hottest insights and strategic breakthroughs shaking up the industry right now. This is your chance to get the inside scoop on everything you need to know to stay ahead! 📅 Tune in Today to join the action, ask your burning questions, and be part of the conversation that everyone will be talking about. ⏰ See you in 30 minutes!
The Exchange: Episode 56
www.linkedin.com
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Struggling with moderating and analyzing large-scale qualitative data? What once felt impossible is now a reality with advanced AI and online platforms. Join us on Friday, August 2nd, to see how new platforms enable you to interview and analyze hundreds or thousands of participants effortlessly. Discover how these tools can revolutionize your research with tailored insights and rapid results. Register now to witness the future of qualitative research! → https://hubs.ly/Q02P0XlQ0
Online Qual & Qual at Scale — Greenbook
greenbook.org