Grocery TV

📣 We’re excited to share that Grocery TV’s in-store retail media network has expanded into pharmacy with leading regional grocer ShopRite! Our in-store retail media experience for pharmacy includes new health and wellness themed video channels, which are designed to improve the customer experience in an area with high dwell time. Retailers can easily manage in-store messaging at the pharmacy through our Content Management System (CMS), allowing them to keep customers informed on vaccine reminders, pharmacy hours, product promotions, and more. Healthcare, pharmaceutical, and fitness-focused brands also benefit by being able to reach shoppers directly in GTV stores with pharmacies or expanding their reach by targeting stores in proximity to major pharmacies. Check out the full announcement here: https://lnkd.in/dSn74edY #retailmedia

The holidays are right around the corner. With over 80% of holiday retail sales occurring in brick-and-mortar stores, in-store retail media gives brands the opportunity to: 1️⃣ Reach shoppers when they're in a buying mindset or can immediately purchase the product being advertised. 2️⃣ Create a brand-building moment in their audience's busy holiday schedules with high-impact video advertising. In-store retail media offers both brand and performance capabilities that allow advertisers to stand out during the busy season. Check out EMARKETER's full holiday report for what to expect this holiday season: https://lnkd.in/gjCG3_cG #retailmedia #advertising

How easy is it to grow your in-store digital footprint? Scaleability is a key growth factor for any retailer looking to realize the full potential of their in-store retail media network. It should be simple to add touchpoints to existing stores and expand the network to new stores. Following our recent expansion in the pharmacy department, Darren Caudill of Wakefern Food Corp. highlighted how GTV's content management system has simplified the process of managing new in-store touchpoints. Read on for details on the pharmacy expansion in Progressive Grocer: https://lnkd.in/eGjCzudE #retailmedia #pharmacy

📽 Now playing at pharmacy 📽 As a part of our expansion into pharmacy, we've launched a new set of health and wellness video channels to reduce perceived wait time and capture the attention of shoppers nearby. These channels can also be customized and branded by advertisers looking to create a more unique experience for their audience in stores. Learn more about GTV's new pharmacy channels, and how they fit into the overall experience of this touchpoint: https://lnkd.in/eSgNTRN7 #pharma #retailmedia

🏆 For the second year in a row, we’re excited to announce that Grocery TV has made it on the #Inc5000 list! What's more, we ranked in the top 25% of the fastest growing private companies. The achievement is especially meaningful because it reflects our journey from 2020 to 2023—a period of incredible growth powered by the talent and dedication of our team. Every past and present employee has played a role in evolving Grocery TV into the high-growth company we are today, bringing us closer to our goal of becoming the leading in-store retail media network. Growth isn't just something we celebrate—it's one of our core values. We believe in the power of evolution, embracing challenges, failures, and hard work as vital parts of the process. Here's to everyone who has contributed to this milestone and to the growth that lies ahead! 🚀 Check out the full announcement here: https://lnkd.in/g3_pGVab

Will we see you at IAB's Connected Commerce Summit in September? Marlow Nickell, Grocery TV CEO, will join Evan Hovorka, VP Product and Innovation at Albertsons Companies on stage to discuss DOOH's role in enhancing video buys, while sharing practical insights on how this channel can be integrated into a brand's advertising strategy. We'll see you there! #DOOH

🎒 Back-to-school is in full swing at the store. While 55% of shoppers started checking off their back-to-school list in early July, August represents peak BTS shopping and the beginning of the busy fall season. From CPG to healthcare, brands have the opportunity to increase awareness, encourage purchases, or drive foot traffic by advertising on Grocery TV's in-store retail media network in nearly 5,000 stores. #retailmedia #backtoschool #CPG

"Start experimenting now because as a brand you'll have a lot more knowledge as this becomes a bigger and bigger thing." Grocery TV CEO Marlow Nickell provides guidance to brands getting started on their in-store retail media strategy in a recent WARC podcast alongside Andrew Lipsman, Founder at Media, Ads + Commerce. In case you missed their original WARC article, we've linked to it in the comments below. #retailmedia #CPG

Consider the full shopper journey. By planning in-store retail media more holistically by audience vs. individual retailers, brands have the opportunity to increase frequency and reach as well as drive results in a time when cross-shopping is increasingly common. Based on Placer.ai's data, Grocery TV's audience has strong visitation overlaps with major big box stores including Walmart (70.4%), Target (45.6%), Costco (24.7%), and Sam's Club (20.6%). #retailmedia #foottraffic

Content is key when it comes to in-store retail media. We've conducted research to understand the impact of including contextually relevant entertainment content as a part of the Grocery TV in-store digital experience, and here's what we found: 📺 68% would remember brands better if their ads played alongside food-themed videos 🛒 77% said that it was important that entertainment content was relevant to the grocery environment ⛱ 73% said that it was important that entertainment content was seasonal Below is a snapshot of some of our summer videos, all curated by GTV's brand team. These channels not only serve to delight the shopper, but can also be sponsored by brands looking to run native content in the store. Research cited above can be found here 👉 https://lnkd.in/gNAbRFNc #digitalmarketing