About us

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Industry
Advertising Services
Company size
10,001+ employees
Headquarters
New York
Type
Public Company
Founded
2003
Specialties
Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home

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  • View organization page for GroupM, graphic

    599,555 followers

    KFC’s Colonel Sanders has gone mad for mac!🧑🍳 KFC Canada and Kraft Dinner (KD) — known in the US as Kraft Mac and Cheese — have cooked up something truly unexpected: their first-ever brand collaboration and 360-degree ad campaign, supported by Courage Inc and GroupM’s Wavemaker. This is the first time either brand has teamed up to serve up exclusive, co-branded products both in-store and on the menu.

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    286,229 followers

    How we’re satisfying cravings across Canada 😋 In their first-ever brand collaboration, KFC Canada (Yum! Brands Subsidiary) and Kraft Heinz's Kraft Dinner (KD) have launched a nationwide 360-degree ad campaign across Canada, with buckets of support from Courage Inc and Wavemaker Canada. The campaign serves up KFC’s largest brand partnership in Canada and marks the first time either brand has collaborated on limited-edition retail offerings and in-restaurant menu items at the same time. Colonel Saunders fronts the campaign, and Canadians can try the KFC x KD creations in KFC restaurants across the country 🐔 More on the campaign 👇 https://lnkd.in/ehHwESw6 #campaign #advertising #media

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    599,555 followers

    User-generated content has long been a powerful tool for brands. Now, Influencer-Produced Content (IPC) is taking center stage. 📸 IPC offers a unique blend of relatability and aspiration, resonating deeply with consumers. By incorporating high-quality IPC into Retail Media campaigns, brands can elevate their storytelling, showcase products in action, and ultimately, drive conversions in an increasingly competitive market. Learn more from Wavemaker’s Adrienne Rowland and Clare Dobson: https://loom.ly/1zDEuoI #InfluencerMarketing #commerce

  • View organization page for GroupM, graphic

    599,555 followers

    🗣️Breaking the mold of traditional B2B advertising, du's 'Blue Man' campaign captivated audiences without mentioning the brand or product a single time. This innovative strategy, a partnership with GroupM's Mindshare and TBWA, included billboards, website takeovers, magazine features, PR initiatives, and social media engagements. #GroupMMENA

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  • View organization page for GroupM, graphic

    599,555 followers

    📣 GroupM continues to strengthen its global commerce leadership with the addition of Aisha Khan. In her new role, Khan will help to further accelerate the development of innovative growth strategies that merge commerce operations, media, and creativity for GroupM's global clients. She brings with her a wealth of experience from L'Oréal, Momentum Commerce, Publicis Groupe, and Packable, where she managed operational teams responsible for over $1 billion of eCommerce P&L.

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    599,555 followers

    In a world with fewer cookies, adopting a multi-signal approach will be critical for maintaining both addressability and attribution.   Industry collaboration on emerging signals, such as the Privacy Sandbox, will be essential for navigating this new environment.   Explore GroupM's latest findings, which highlight crucial areas of focus and the implications for advertisers in this evolving landscape: https://loom.ly/AyQVXZU

  • View organization page for GroupM, graphic

    599,555 followers

    Two WPP/GroupM clients coming together as "Besties" — The Coca-Cola Company and OREO (Mondelēz International) have announced their collaboration as “besties” to create two exclusive and limited-edition products: OREO®️ Coca-Cola™️ Sandwich Cookie and Coca-Cola®️ OREO™️ Zero Sugar Limited Edition. Inspired by “besties” around the world, the two iconic brands are sparking celebration amongst besties with the launch of two legendary products and several unique collaborations and experiences, supported by WPP Open X. Keep an eye out as the limited-edition products will begin rolling out at retailers nationwide starting September 9. _ The global campaign was created by WPP Open X and OREO brand agency partners. Credits: AKQA, TMA, GroupM's EssenceMediacom, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML, and PXP.

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  • View organization page for GroupM, graphic

    599,555 followers

    Check out the brand new Sky Broadband x Fortnite Sky City collaboration! 🎮 Sky is thrilled to showcase the incredible speed of Sky Broadband by diving into the gaming universe. Given its 4 million monthly users and an average of 30 hours of gameplay per week, Fortnite is the ideal platform for this initiative. GroupM's EssenceMediacom worked closely with Sky, Guild Esports & Umi Games to create an exclusive Fortnite map. Gamers are invited to join forces with four renowned influencers in a real-time battle to become the ultimate champion in Sky City's Speed Showdown. This campaign exemplifies the power of collaboration within WPP, featuring combined efforts from EssenceMediacom, EssenceMediacom Play, The Goat Agency, and Hogarth. _ #GroupMEMEA #SPEEDSHOWDOWN #ingameadvertising #influencermarketing

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    599,555 followers

    Imagine gaining full visibility into your advertising metrics — that's what Nestlé achieved with GroupM's custom solution using Amazon Marketing Cloud. This innovative approach not only optimized budget allocation but also increased potential revenue by 10%. Explore how GroupM is revolutionizing advertising for the world's largest food and drinks company with Amazon Ads: https://loom.ly/-9Wx56A

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