GrowthPlay

Deb Knupp has been a guiding force in business development, particularly within the legal sector. As Managing Director at GrowthPlay, Deb integrates sales methodologies with human resources insights, advocating for a service-oriented approach to business development. Her work emphasizes the importance of building authentic relationships and prioritizing the needs of others. I'm thrilled to share an excerpt from my new book, "Careers in Business Law: Forging Your Path to Success," featuring Deborah Knupp. “Deb firmly believes that the ability to build authentic relationships is not an innate talent reserved for a select few but a skill that can be systematically taught and developed. This perspective is particularly relevant in the legal profession, where the cultivation of genuine connections can significantly impact business development outcomes. According to Deb, the process of developing business in law is predictable when the right building blocks are in place. By focusing on actionable steps and consistent efforts, lawyers can demystify the often daunting task of business development, turning it into a structured and manageable process. Deb introduces practical strategies for building these relationships, emphasizing the importance of persistence and thoughtful engagement. She notes that, on average, it takes seven to fourteen interactions before a potential client is ready to engage in business, a statistic that underscores the necessity of perseverance in relationship-building efforts. Lawyers are encouraged to think creatively about how they can provide value at each touchpoint, whether through sharing insights, making introductions, or extending invitations to events that align with the interests of the person they’re seeking to connect with. These actions, rooted in genuine interest and service, are the building blocks of the authentic relationships that drive successful business development in law.” Deb's innovative strategies and commitment to authentic relationship-building provide invaluable insights for lawyers seeking to excel in business development. Discover more about Deb and other inspiring professionals in "Careers in Business Law: Forging Your Path to Success": https://lnkd.in/gkNcF-da #BusinessDevelopmen #RelationshipBuilding #CareersInBusinessLaw

Developing organizational leaders is hard work, It takes time, costs money and often is not as effective as anyone wants it to be. Leadership development is best done in the context of a learning community over time. This piece gets a lot of things right on the future of leadership development. As a long time leadership coach, I strongly support the power of learning cohorts- I have developed and run may such in-depth cohort experiences. I also know that coaching, often in smaller groups of 2 or 3, deepens the learning process and creates ‘stickiness’ for new habits and behaviors. Both are necessary for long term sustainable behavior and culture change. https://lnkd.in/e_VD73t3