G&S Business Communications, a G&S Agency

We’ve made an addition – to our logo and to our agency family! We’re thrilled to announce that we are now G&S Business Communications, a G&S Agency under the newly formed G&S Integrated Marketing Communications Group. G&S leadership has acquired MorganMyers, a G&S Agency and formed the new Group to maintain the two distinct, independent go-to-market agency brands. The formation of G&S Integrated Marketing Communications Group solidifies our position as a multi-faceted marketing and communications platform serving multiple high-value markets. Read more about this exciting new era of G&S on our blog: https://hubs.ly/Q02BllWL0

According to our recent survey, 79% of respondents want to know more about how food gets from the field to the fork.   Tomorrow's Agricultural Relations Council’s (ARC) next Harvesting Knowledge webinar can offer some insight into how this happens.   G&S Integrated Marketing Communications Group Chief Growth Officer Stephen Halsey will be speaking and moderating along with G&S Business Communications, a G&S Agency VP Jennifer Becker and Principal, Director of Food and Consumer Communications at MorganMyers, a G&S Agency, Linda Wenck.   Register today: https://bit.ly/4coUsra 

Can you relate to this mishap? There is a robust number of buzzwords that are synonymous with the #marcomm industry, such as Month over Month (MoM). Month-over-month (MoM) growth is a marketing and business metric that compares data from two consecutive months to measure the percentage change in a variable or metric. It's often used to analyze trends, identify patterns, and monitor changes over time.

We've all been there - that sinking feeling when you notice a typo or mistake right after hitting 'send' on an important message or email. While an 'unsend' feature can be a lifesaver at times, it's always best to thoroughly proofread your communications before sending to avoid any potentially embarrassing situations.

For leaders and the companies, they represent, breaking through with brand messaging is more challenging than ever, and there’s increased pressure to take part in vital societal conversations, instead of sitting comfortably outside of the greater cultural context. Account Director Chelsea D'Amore addresses key areas leaders can proactively take charge of their executive visibility in this O'Dwyer's Public Relations News byline: https://hubs.ly/Q02LynlN0

The rise of AI influencers, AI-generated content (AIGC), and AI journalism poses a few interesting quandaries for B2B and B2C communications and marketing professionals. While AI offers numerous opportunities across outbound communications and marketing initiatives, it must be applied thoughtfully and strategically. Read this excerpt from Digital Marketing Specialist, Organic Social Media Kianna Forbes, and Digital Growth Director Kyle A. Turner explaining developing technologies highlighting the ever-changing landscape of a new AI-enabled marketing landscape. 

Across industries, business leaders serve as the human touchpoint between the brands they represent and their key audiences. How they engage externally -- with customers, with media, with other stakeholders -- is crucial to developing trust in businesses and the larger social constructs they interact in. On our latest Inside Story, Account Directors Chelsea D'Amore and Kristen Carmen discuss why business leaders must take a strategic approach to their visibility and brand-building in the market. https://hubs.ly/Q02L7zP50

Introducing G&S Raleigh Senior Digital Marketing Specialist, Email, Patrick Balatbat! He primarily supports the #agribusiness, Financial Professional Services, and #advancedmanufacturing markets! Patrick is known for running client email campaigns and data campaigns, creating and optimizing emails and landing pages, and specializing in all things marketing automation.

We are saddened by the recent passing of Ann Camden, former G&S agency principal and managing director. Ann “lived life large” both professionally and personally, never taking one day for granted during her decades-long battle with cancer. Ann never let cancer define her, instead she pushed forward with grit and determination, rising through the ranks at G&S and supporting numerous clients throughout her career. Ann’s passion was agriculture, and her trusty red suitcase rolled across 48 states and around the world, from rice paddies in Vietnam to Iguazu Falls in Brazil to garlic farms in California. She was named Agricultural Sciences Education and Communication Distinguished Alumni at Purdue University in 2018. Ann’s lasting impact was felt at her Celebration of Life service, where many of her former colleagues, clients and Ag industry friends gathered to honor her legacy. After her retirement from G&S, she refocused her work on cancer advocacy, traveling across the U.S. advocating for metastatic breast cancer research and better healthcare for all. Our thoughts are with Ann’s husband, Jeff, twin daughters, Rose and Grace, the rest of her family and everyone whose lives she touched.

Have you ever wondered what it’s like to intern at G&S? Our Media and Growth Intern Marilyn Ceron Almanza gave us an inside scoop into her daily activities as an intern. Check it out!